Have Leads Forever

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by:Jon Birdsong, Rivalry

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Have Leads Forever

  1. 1. Have Qualified Leads Forever...By Knowing Exactly What Your Audience Wants to Read Jon Birdsong | CEO of Rivalry | @JonnyBird
  2. 2. 143 Days Ago
  3. 3. Leads Leads (1.6 Leads a Day) 55 Marketing Qualified Lead --> MQL (23.2%)
  4. 4. How?
  5. 5. 1. Figure Out Exactly the Problem(s)Your Product Solves
  6. 6. Sales Process Management Software - Sales Process Setup - Salesforce Metrics - Culture of Competition
  7. 7. 2. IdentifyYour Target Customer
  8. 8. 5-50 Sales Reps Use SFDC Use SFDC Use SFDC
  9. 9. 3. Guess Which KeywordsYour Target Customer is Looking For
  10. 10. “setup sales process” “sales process steps” “sale process template”
  11. 11. 4.Validate That Guess With Google Keyword Search Tool
  12. 12. 5. Decide Whether this Search Term is Worth Your Time
  13. 13. 6.Write...or Go Back to the Drawing Board
  14. 14. 7. SEO the Heck Out of It
  15. 15. 8. Have a Carrot
  16. 16. 9. Measure
  17. 17. 10. Go the Extra Mile
  18. 18. Thank You! @JonnyBird Rivalry.com

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