How paint dries (and
what it has to do with
your communications
WWW.WHITEDOT.CO proudly presents
Corporate stories and pai...
And from this tin of paint
we can learn about how
stories can bring life to
your communications.
This is the story of how
...
If your presentation doesn’t even excite you,
then it won’t excite your audience.
Is this what we normally expect from presentations?
Don’t try to read it.
Not that you would have anyway.
Boring topic, bullets, lots of big words, passive voice =
uninspiring
Being
interested and
using human
language will
help you keep
it simple.
It keeps you
part of it.
It makes it
mean
somethin...
Like telling a story.
Or as Jonathan Swift said it…
Even in the 18th century we knew that
people use their hearts as well as their heads.
Stories give facts and emotional appeal.
They let you talk to the whole brain team.
Right
brain
Left
brain
Stories let you
use intelligence
and imagination,
and reach both
sides of the brain.
And stories talk to them both
– and get a good rhythm going between fact and
anecdote.
paint sticks to the surface
Just like the water in our paint story drying up
and letting the colour remain,
the logic in a...
Made of facts and emotions
– ideas stick with your
audience, and spread…and just leaves people
remembering the way your st...
Adding stories to
your presentations
makes your audience
feel like you like
them and are
interested in your
subject.
It ma...
White Dot works with
organisations to change how
people communicate – which
gives them more confidence in
themselves and t...
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Corporate stories and paint, or, just leaving the colour

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How corporate storytelling can bring presentations to life - instead of being like watching paint dry.

Published in: Business, Education
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  •  Just like the water in our paint drying up and letting the colour remain, the logic in a communication eventually disappears, but the way your story, your passion and the gift of your person made them feel , that can draw them together, and it will definitely colour their world.
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  • Corporate stories and paint, or, just leaving the colour

    1. 1. How paint dries (and what it has to do with your communications WWW.WHITEDOT.CO proudly presents Corporate stories and paint Or, just leaving the colour
    2. 2. And from this tin of paint we can learn about how stories can bring life to your communications. This is the story of how presentations can be more interesting and effective using stories.
    3. 3. If your presentation doesn’t even excite you, then it won’t excite your audience.
    4. 4. Is this what we normally expect from presentations? Don’t try to read it. Not that you would have anyway.
    5. 5. Boring topic, bullets, lots of big words, passive voice = uninspiring
    6. 6. Being interested and using human language will help you keep it simple. It keeps you part of it. It makes it mean something.
    7. 7. Like telling a story.
    8. 8. Or as Jonathan Swift said it…
    9. 9. Even in the 18th century we knew that people use their hearts as well as their heads.
    10. 10. Stories give facts and emotional appeal. They let you talk to the whole brain team. Right brain Left brain
    11. 11. Stories let you use intelligence and imagination, and reach both sides of the brain.
    12. 12. And stories talk to them both – and get a good rhythm going between fact and anecdote.
    13. 13. paint sticks to the surface Just like the water in our paint story drying up and letting the colour remain, the logic in a communication eventually disappears... particles and water water evaporates particles draw together
    14. 14. Made of facts and emotions – ideas stick with your audience, and spread…and just leaves people remembering the way your story made them feel.
    15. 15. Adding stories to your presentations makes your audience feel like you like them and are interested in your subject. It makes them feel like you trust them and want them on your side. And because they’re made of facts and emotions, ideas stick with your audience, and spread.
    16. 16. White Dot works with organisations to change how people communicate – which gives them more confidence in themselves and their message. It means you grow more trust between your organisation and your stakeholders, which builds loyalty and advocacy, and grows your bottom line. We believe the time has come for a new language for business, which brings people together. We can help you produce unforgettable, meaningful, human communicating that makes your important messages stick. Give us a ring. We’ll get the kettle on. hello@whitedot.co www.whitedot.co/paint (+44) 01603 516596 In education Customer service

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