The document discusses the role of marketers and consumers, highlighting issues such as confusion, skepticism, and feelings of disempowerment among consumers. It emphasizes the need for marketers to understand these sentiments while also suggesting a positive outlook on opportunities. The quote from Winston Churchill reinforces the theme of perception affecting opportunity.

1. GOOD MARKETING CONFERENCE
JOANNA DANIELS
BUSINESS IN THE COMMUNITY
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2. www.bitc.org.uk

3. Page title, 28pt, Arial Bold
THE ROLE OF THE
MARKETER?
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4. www.bitc.org.uk

5. PROTECTED
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6. www.bitc.org.uk

7. WE ARE CONFUSED...
WE HAVE SELECTIVE HEARING...
WE FEEL DISEMPOWERED...
WE ARE SCEPTICAL...
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8. www.bitc.org.uk

9. THEPage title, 28pt, Arial Bold
ROLE OF THE
CONSUMER?
Large text slide, heading 24pt, Arial Bold
Body copy 20pt Arial Regular
Keep text succinct, et vel molor sit fugiatemque ma in re dolupta
voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas
expelendit pro doloriorio que non pro tempor andeles autem ipsum di
abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun.
www.bitc.org.uk

10. “The pessimist sees the difficulty in every
opportunity; an optimist sees the opportunity in
every difficulty”
Winston Churchill
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