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Influencer Marketing for
B2B Lead Generation?
A report by L4RG
Influencer
Marketing?
What is Influencer
Marketing?
Finding the right influencers that can
help your brand grow
Marketing your brand (products or
services) through those influencers.
Before going into details of Influencer
marketing you should know about these
two things-
1.
2.
Ho
w
CanInfluencers
Help
Your
Business?
Though it all depends on the nature of your business and
how you run your influencer marketing campaign.
But in the end, the fight will be worth it. Pricing will differ
hugely, and finding the right influencer is not a piece of
cake.
You might get influencers who can promote your products
for free but you need to understand the goals you have
with your campaign.
Choosing the right influencer could seem pricey but will
let your products marketed to the right audience. You can
earn a lot than you pay. Choose wisely.
Either you work with an agency
or a platform
Influencer Outreach
There can be two ways that you can do your influencer outreach-
Or you can do all by yourself.
Follow their channels
Subscribe to all of their online channels-
their blogs, newsletters, social media
profiles. Start sharing and commenting
on their content.
Reply to their mails
Try to reply to their emails as much as
possible. But don’t make yourself look
spammy. Share your stories and build a
relationship.
Respond to their questions
Respond to their questions even if they
are for his/her supporters. The more you
interact the more you get close to them.
Mention them in your content
Make a mention of them in the content
you share to your audience. Share a
story of them explaining how good they
are at building relationships.
Influencer Nurturing-
You might have noticed that right from the
beginning we have talked about building a
relationship rather than nurturing influencers.
Nurturing is all about building relationships
whether it is influencers or any other leads in your
marketing funnel.
Let's talk!
Phone
872 204 0620
Email
digital@l4rg.com
Website
https://l4rg.com/

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Influencer Marketing for B2B Lead Generation

  • 1. Influencer Marketing for B2B Lead Generation? A report by L4RG
  • 2. Influencer Marketing? What is Influencer Marketing? Finding the right influencers that can help your brand grow Marketing your brand (products or services) through those influencers. Before going into details of Influencer marketing you should know about these two things- 1. 2.
  • 3. Ho w CanInfluencers Help Your Business? Though it all depends on the nature of your business and how you run your influencer marketing campaign. But in the end, the fight will be worth it. Pricing will differ hugely, and finding the right influencer is not a piece of cake. You might get influencers who can promote your products for free but you need to understand the goals you have with your campaign. Choosing the right influencer could seem pricey but will let your products marketed to the right audience. You can earn a lot than you pay. Choose wisely.
  • 4. Either you work with an agency or a platform Influencer Outreach There can be two ways that you can do your influencer outreach- Or you can do all by yourself.
  • 5. Follow their channels Subscribe to all of their online channels- their blogs, newsletters, social media profiles. Start sharing and commenting on their content. Reply to their mails Try to reply to their emails as much as possible. But don’t make yourself look spammy. Share your stories and build a relationship. Respond to their questions Respond to their questions even if they are for his/her supporters. The more you interact the more you get close to them. Mention them in your content Make a mention of them in the content you share to your audience. Share a story of them explaining how good they are at building relationships. Influencer Nurturing-
  • 6. You might have noticed that right from the beginning we have talked about building a relationship rather than nurturing influencers. Nurturing is all about building relationships whether it is influencers or any other leads in your marketing funnel.
  • 7. Let's talk! Phone 872 204 0620 Email digital@l4rg.com Website https://l4rg.com/