"Go Mobile or Get Left Behind" by Howard Flint of Ghost Partner

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Great statistics on mobile use and mobile marketing in the US.

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"Go Mobile or Get Left Behind" by Howard Flint of Ghost Partner

  1. 1. @constantcontact #ccmobile making the case for mobile: Go Mobile or Get Left BEHIND! beyond text messages © 2013
  2. 2. Engage your clients Content Marketing: Email marketing Company newsletters Social Media strategy & marketing Blog content SEO WordPress Websites Anything that has writing
  3. 3. Great Big Huge stick around until the end for a special offer
  4. 4. Get These Slides make sure we have your email address
  5. 5. @constantcontact #ccmobile making the case for mobile: Go Mobile or Get Left BEHIND! beyond text messages © 2013
  6. 6. @constantcontact #ccmobile 91% of U.S. adults own a cellphone theatlantic.com 129,000,000 # of smartphones owned in U.S. in 2012 56% own a smartphone Pewinternet.org 29% of Americans use only mobile devices to access the internet. ondeviceresearch.com comscore.com 9 © 2013
  7. 7. @constantcontact #ccmobile 83% of our audiences use mobile devices to manage their personal lives 80% of adults 18-44 have their smartphones with them 22 hours a day mediabistro.com 10 © 2013
  8. 8. @constantcontact #ccmobile 220,000,000! Google “small business mobile marketing” 11 © 2013
  9. 9. @constantcontact #ccmobile mobile responsive vs. mobile friendly mobile friendly 13 © 2013
  10. 10. @constantcontact #ccmobile 14 © 2013
  11. 11. @constantcontact #ccmobile US smartphone subscriptions expected to grow +28% in 2013 Mary Meeker 15 © 2013
  12. 12. @constantcontact #ccmobile people look at smartphones people look at mobile devices 150x 200x per day per day Alan Moore, No Straight Lines 16 © 2013
  13. 13. @constantcontact #ccmobile 40% of Americans under 35 used a mobile device to make a donation. 50% used a mobile device to browse non-profit websites and emails. 17 © 2013
  14. 14. @constantcontact #ccmobile 90% of mobile searches lead to an action searchengineland.com 75% 70% who ran a local search via mobile acted within one hour used phone to get real-time, location-based information CMO Council PewInternet.org local search 18 © 2013
  15. 15. @constantcontact #ccmobile 19 © 2013
  16. 16. @constantcontact #ccmobile 20 © 2013
  17. 17. @constantcontact #ccmobile 21 © 2013
  18. 18. @constantcontact #ccmobile 44% Litmus.com of email is opened on a mobile device. 22 © 2013
  19. 19. @constantcontact #ccmobile 80% of users delete mobile email that doesn’t look good. Blue Hornet 30% of users unsubscribe from email lists after receiving mobile email that doesn’t look good. Blue Hornet 23 © 2013
  20. 20. @constantcontact #ccmobile 24 © 2013
  21. 21. @constantcontact #ccmobile 66% 34% of small businesses are using mobile for their business. aren’t. small business use of mobile Constant Contact customer research 25 © 2013
  22. 22. @constantcontact #ccmobile • have no plans to adopt mobile in the future 65% 34% aren’t. • lack of customer demand 56% • “mobile isn’t relevant to my industry or business” 28% Constant Contact customer research 26 © 2013
  23. 23. @constantcontact #ccmobile Dorothy S. Jones April 1, 1947 – April 5, 2013 Services Dorothy S. Jones, age 66, passed away on Friday, April 5, 2013. She was at home and surrounded by her family. 27 © 2013
  24. 24. @constantcontact #ccmobile why not? we’re a nonprofit… not best for my products… we’re regulated by the government… cost is too high… 28 © 2013
  25. 25. @constantcontact #ccmobile calendar or time management customer communications GPS / mapping accounting or invoicing mobile for operations 82% 74% 52% 44% 29 © 2013
  26. 26. @constantcontact #ccmobile 30 © 2013
  27. 27. @constantcontact #ccmobile YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT. THEY DO. Karen McGrane, author of Content Strategy for Mobile @karenmcgrane 31 © 2013
  28. 28. @constantcontact #ccmobile at the end of the day, it’s about success 32 © 2013
  29. 29. @constantcontact #ccmobile 33 © 2013
  30. 30. @constantcontact #ccmobile tip #1 avoid using too much text 34 © 2013
  31. 31. @constantcontact #ccmobile tip #2 avoid multiple columns 35 © 2013
  32. 32. @constantcontact #ccmobile tip #3 clear and easy calls to action 36 © 2013
  33. 33. @constantcontact #ccmobile tip #4 9-point font, headlines don’t stand out Minimum: 22-point headlines, 11-point body text, improved contrast avoid tiny fonts 37 © 2013
  34. 34. @constantcontact #ccmobile tip #4 Better: 22-point headlines, 16-point body text avoid tiny fonts 38 © 2013
  35. 35. @constantcontact #ccmobile tip #5 use images carefully 39 © 2013
  36. 36. @constantcontact #ccmobile bonus #1 don’t ignore local search 40 © 2013
  37. 37. @constantcontact #ccmobile bonus #2 don’t ask customers or supporters to turn their phones off! 41 © 2013
  38. 38. @constantcontact #ccmobile 1.4 billion images taken on mobile per day Nokia’s Vesa Jutila, at DigitalK 2012 100 hours of video uploaded camera on the phone to take shots in-store per minute or with customers, social posts from businesses featuring images, etc. youtube.com bonus #3 don’t ignore mobile tech 42 © 2013
  39. 39. @constantcontact #ccmobile 44% 43 © 2013
  40. 40. @constantcontact #ccmobile 44 © 2013
  41. 41. @constantcontact #ccmobile less is more. focus – use less text use images carefully (don’t rely on them) use a single column claim your listings: be found on local search! clear and easy calls to action let your customers use their phones no small fonts (test, test, test!) don’t ignore your phone (pics, video, social) 45 © 2013
  42. 42. @constantcontact #ccmobile next steps have more questions? check out our answers to 10 of the most popular at the blog… (http://blogs.constantcontact.com/fresh-insights/10-mobile-marketing-questions) if you’re ready to review your email template for mobile, call a coach today: 855-816-6508 want to learn more? try other live local seminars near you… constantcontact.com/local-learning/seminars.jsp 46 © 2013
  43. 43. Get These Slides make sure we have your email address
  44. 44. Great Big Huge stick around until the end for a special offer
  45. 45. FREE Custom-designed, Website-matched Email Template in
  46. 46. March Workshops “Getting Started with Constant Contact” Thursday March 13th, 9:30-11:30am Chambrel Senior Center ~~~~~~~~~~~~~~~~~~~~ Workshop + Wine Free Wine Tasting after workshop Wednesday March 27th, 6:30-8:30pm Total Wine by Perimeter Mall 50
  47. 47. @constantcontact #ccmobile Q&A © 2013
  48. 48. @constantcontact #ccmobile making the case for mobile: Go Mobile or Get Left BEHIND! beyond text messages © 2013

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