SlideShare a Scribd company logo
Classifications of
 purchase products or services to use in
the production of other products.
industrial customers
industrial customers
organizational customers
OPERATING SYSTEMS
FOR COMPUTERS
 ndustrial distributors or dealers
 riginal equipment manufacturers
(OEMs)
 sers
SAME FORM OF
PRODUCT
INCORPORATE
PURCHASED
GOODS INTO
PRODUCTS
SUPPORT OR
FACILITATE
OPERATION OF
PURCHASED
PRODUCTS/SERVICES
QUALITY
AND DEPENDABILITY
OF END PRODUCT
HOW PRODUCTS AND
SERVICES SERVE THE
CUSTOMER
PROMPT, PREDICTABLE
DELIVERY AND MAINTENANCE
SERVICE
HOW PRODUCTS
MATCH THE NEEDS
OF
CUSTOMERS
industrial customers
organizational customers
promote
gainful
employment
opportunities
conservation,
management,
development
registration,
licensing,
regulation and
supervision
large
purchasers of
industrial goods
Procurement
industrial customers
organizational customers
procedural
requirements
should be
carefully
understood
value
expectation
and the factors
that influence
the buying
decision
OEM
Dealer or Distributor
User
Reported by:
Jezliah P. Tolentino
감사합니다
Classifying Industrial Products
by: Rencill S. Fauni
INDUSTRIAL
PRODUCTS
MATERIALS AND PARTS
Raw Materials
Farm
Products
Natural
Products
Manufactured
Materials
Component
Materials
Manufactured
Parts
CAPITAL ITEMS
Installations Equipment
SUPPLIES AND
SERVICES
Maintenance
& Repair
Supplies/Ser
vices
Operating
Supplies
I. MATERIALS AND PARTS
A. Raw Materials
Farm Products
Natural Products
B. Manufactured Materials
Component Materials
Manufactured Parts
-goods that enter the product directly
A. Raw Materials
 Farm Products
 Natural Products
Oil
Eggs
B. Manufactured Materials
 Component Materials
 Manufactured Parts
• HOUSEHOLD APPLIANCES AND ELECTRICAL
PRODUCTS
• ELECTRONIC EQUIPMENTS/PARTS AND COMPUTER
SERVICES
Alarm System
Electronic Components Computer Programming
Lighting Fixtures Electrical Switchgear
Electrical Transformers
II. CAPITAL ITEMS
A. Installations
B. Equipments
-goods that affect the cost structure of the firm
III. SUPPLIES AND SERVICES
A. Maintenance and Repair Supplies and Services
B. Operating Supplies
-goods that facilitate the firm’s operation

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Industrial Marketing - Classification of Industrial Customers and Products