Indulekha is a hair care brand established in 1976 in Kerala, India as a manufacturer of coconut oil. In 2008, the company shifted focus to hair oils and skincare products under the brand Indulekha. Hindustan Unilever acquired Indulekha in 2015 for 330 crore INR. Indulekha's main products include hair oils and anti-hairfall shampoos. The document provides an analysis of Indulekha's target audience, competitors like Kesh King and Kama Ayurveda, SEO keywords, and social media presence.