This document provides an overview and outlook for Crompton Greaves Consumer Electricals' International Marketing team for the first half (H1) of 2021 and the second half (H2) outlook. In H1, sales performance was strong across various product segments. New customers and markets were added. For H2, several high-value projects are expected in countries like Tanzania, Ghana, Jordan, Yemen, UAE, UK, and India. Activities in H1 included introducing Salesforce, webinars, priority sheets, and product managers. For H2, activities will include export meets, virtual customer meetings, and participation in virtual exhibitions. The MMF team focused on customer engagement, cybersecurity awareness

1. 22-23 July 2021
International Marketing
Review H1 & OUTLOOK H2

2. TITLE PRESENTER SLIDE NO Time
H1 OUTLOOK
Capy 3-9 15 min
SEGMENT WISE PERFORMANCE
OUTLOOK – H2 2021 HEENA
10-12 15 min
KEY ACTIVITIES HEENA
13-16 5 min
MMF HEENA 17-20 5 min
QUERIES & FEEDBACK
HEENA
21 5 min
Next 45 minutes with us !!

3. “No one can whistle a symphony; It
takes a whole orchestra to play
it…Meeting the IM Team”

4. IM TEAM - H1
Ajay Wali
Vice President
International
Marketing
Vipin Gupta
Zonal Head (A) -
AFRICA, SAARC,
East Europe & CIS
Akshay Gupta
Area Manager-
West Africa
Heena Sharma
Area Manager-
Eastern &
Southern Africa
Priyanka Shashu
Area Manager-
SAARC, East Europe and CIS
Bhawna Kumar
Zonal Head (B)
Middle East, Asia Pacific,
West Europe,
Latin America)
Sneha Bharti
Area Manager
(Eaton, Australia,
Lebanon,
Jordan)
Umair Ul Haque
Area Manager
(Yemen, Dubai-
Dis/Project, Iraq
Saudi & Oman)
Neha Rawat
Area Manager
(Bahrain, Myanmar,
Far East, Qatar &
EPC – India)
Capy Goel
Area Manager
(UAE-DEWA,
Cyprus, Croatia,
Kuwait, UK
,Western Europe &
Tender Business)

5. IM Organisation –
growing and
evolving each day
 On boarding a new team member.
 Intensive training of Products; especially
customized products.
 Strict adherence of SOPs.
 Introducing Salesforce in IM.
 Buddy culture to improve working style
and create backup in time of
contingencies.
 Cross functional teams' approach for
big projects for delivering positive
results.
 Development of skill set and strategies
for quoting tenders of customized
products.

6. IM Executive Summary H1,2021
Sales performance- H1
Figures in INR Million
Gross margin performance- H1
New
Customer
added
New
Markets
added
MOID approval received.
Nora Fan new packaging launched.
Important
update
- Power Global
- Haewoo
- -Multitech
-GM Appliance
Pavin Venture
South Korea
Liberia
A19 A20 B21 E21 E21 / B21 E21/A20 E21/A19
A H1 252.21 220.1 286.7 267 93% 121% 106%
Asking
rate H2
309.39 355.9 350.3 369.2 105% 104% 119%
2021 Total561.6 576 637 636.2
B21 H1 OBM H1 AGM OBM/ B21 AGM/B21
A H1 20% 24% 11.35% 120% 57%
E H2 20% 22% 28%
110% 140%
2021 20% 22% 20%
19% 19%
23% 22%
11.35% 24%
A H1 E H2
GM H1
B 21 H1 OBM H1 AGM
252.21
309.39
220.1
355.9
286.7 350.3
267
369.2
A H1 E H2
Sales Performance
A 19 A 20 B 21 E 21

7. 2021 – Segment Wise Performance
Dis-R analysis
OBM% - 25.58%
AGM% - 17.80%
 COVID impact on
markets/end
customers
 Low GM due to
variation in Feb/March
 Frequent lockdown
caused slow
movement of stock
Dis-P analysis
OBM% - 32%
AGM% - 25%
 Good GM in Iesl-
48%
 Major sales in IESL,
Pavin venture.
 Lost projects – high
price and delivery
OEM analysis
OBM% - 31%
AGM% - 24.8%
 SARTRA huge order
quantity
 Currency - GBP
benefit
 Price Increase in June
Dispatch
Tender analysis
OBM% - 15%
AGM% - (-10%)
 Shortfall - No new
tender from DEWA
 Tender not awarded
for quoted offers
(Kuwait, Jordan,
Cyprus)
 Low GM due to late
execution.
343
102
51
136
154.35
46.25
22.95
61.3
121.03
47.13
23.96
70.52
0
50
100
150
200
250
300
350
400
Dis-R Dis-P OEM Ten
TTP analysis
OBM% - 15%
AGM% - 9.5%
 Revival of old
customer
 Received high
value order
 Strategic
quotations/offers
0
1
2
3
4
5
6
B21 B H121 A H121
TTP B21
B H121
A H121

8. Major Clients – H1
S.No Country Client Product Value Remark
1 UK Eaton SDF 21 MN All orders dispatched
and reported in H1
2 UAE SCT MDP 55 Mn All orders dispatched
& reported in H1
3 Kenya Rousant Int Cut outs 14 Mn Last lot dispatched
and reported
4 Nigeria JMG Assorted 39 Mn All orders dispatched
& reported in H1
5 Ghana IESL Cut out, Fuses,
Feeder pillar
21 Mn All orders dispatched
& reported in H1
 Due to increase in material prices and impact on overall costs – profitability affected and frequency
of new orders reduced
 Impact of COVID and lockdown restrictions resulted in challenges of price stability and supplies.

9. Moving Ahead in H2-with High spirits

10. Outlook 2021 H2
267
249.3
57.2
34.8
Orders forecasted/ to
work
In Hand orders Figures in INR Million
H1 Invoiced & Reported
CIWE-5.9 Mn
Seven Hills-2.4 Mn
JMGL-4.18 Mn
Plankton-1.1 Mn
SKRP-1.64 Mn
Eaton-3.7 Mn
Saffar-25.86 Mn
KEC-2.8 Mn
Al Shrouq-1.7 Mn
MEC-3.3 Mn
Jordan-3.5 Mn
SCT-1.3 Mn
Ascon – 15 Mn
Saffar – 40 Mn
Third Party – 48 Mn
Scientechnic/DETA/New Customer – 10 Mn
Eaton – 20 Mn
Mayleen : 24 Mn
Sagemcom: 22Mn
JMG-8Mn
JMG-7Mn
Forecast
Orders
In Hand
Orders
B21​ A H1 21​ A21 / B21​
636 267 42%
In transit

11. Expected High Valued Projects – H2
S.No Country Client Product Value Remark
1 Tanzania Royal Mart LVDB and Ready board 21 Mn Tender quoted for Tanesco.
2 Ghana CIWE Cutouts, Fuses and MCB
enclosure
9.3 Mn Under evaluation, possibility of
conversion looks favourable
3 Tanzania Royal Mart DBs and Panels 6.6 Mn Project is in hand with the end
customer, hence the confidence
level on this order is high.
4 Ghana Aplha TND LVDB and ready Board 42 Mn Project is under evaluation.
5 Kenya Mayleen HS Cutout 21 Mn Project is under evaluation
6 Zambia Sagemcom Ready board 21 Mn Project is under evaluation

12. Expected High Valued Projects – H2
S.No Country​ Client​ Product​ Value​ Remark​
S.No Country Customer Product Value Remark
7 Jordan Al Tareq MCB, MCCB 10 Mn
Tenders submitted. Expected to
receive in July end or August.
8 Yemen Bahassan Assorted 8 Mn In negotiation
9 UAE Newgen Fan & Switchgear 4 Mn In negotiation
10 UK Eaton SDF 12 Mn Open orders in hand
11 Jordan Jordan Bautak DBand switchgear 4 Mn Order Confirmed (Under Production)
12 Lebanon KEC DBand switchgear 3 Mn Order Confirmed (Under Production)
13 Iraq Saffar Assorted 30 Mn Expected order in Q4
14 India Mohan Energy Feeder Pillar 3.4 Mn Order Confirmed (In production)
15 Bahrain Ascon DB 15 Mn Expected in Q3, 90% confidence

13. Activities
undertaken in H1
for better synergy
between the
team and cross-
departments
 Priority sheet-Maintaining and developing
priority sheet to deliver better results..
 Product Managers- took this practice to a new
level, giving ownership of the products to
managers to make them experts.
 Standard costing sheet- to create uniformity and
ease of working.
 Salesforce introduced to the team
 Webinars.

14. Activities H1
•Product managers-
Making experts
Quality Sheet-Satisfying
customers
-Organized Meeting for
Feeder Pillar - EDD
•Priority sheet
Social Media marketing –
Facebook, LinkedIn
IM Development Project
Email Marketing, Virtual
meeting with customers
Volza – Data Analysis
Quality Sheet-Satisfying
customers
The JX Line DB was
prepared for Legrand
Jordan which is a hybrid
of Power Frame and
SuperLine DB
•Connecting with
customers online –
ensuring engagement
virtually
•Corporate presentation
Business
Development Activities
Initiated :
Prepared Business Case
of Feeder Pillar for
KAHRAMAA
Participation in Virtual
Exhibition (Distribuelec
by - IEEMA

15. Activities H2
• Export Meet
• We will keep on Continuing virtual meeting with our customers.
• Official Plant Tour To be planned with customers
• By year end, if possible, we will start travelling to specific countries
• Participation in virtual exhibitions
• Online brand promotion & Fans promotion in specific countries.

16. Virtual meets with the clients

17. KEY INITIATIVES BY MMF TEAM

18. CUSTOMER ENGAGEMENT
Cyber security
Awareness
Keeping the
customers updated
by Sharing
Important
Information
Sharing Our
Best Wishes
Celebrating
Birthday
Together

19. We care For Our Colleagues
Sharing Well Being Wishes on Behalf of
the Team with our Colleagues amidst
times of stress
Sharing Congratulatory Wishes on
Behalf of the Team with our
Colleagues celebrating their
achievements
We were happy to
welcome colleagues
coming back in action

20. We celebrate together
And many more wishes…we
are with our clients in every
celebration

21. MERCI BEACOUP