Individual Project
The Basic Marketing Plan
Wed, 3/1/17
Numeric
100
0
1,200–1,500 words
Assignment Objectives
Demonstrate understanding of the use of a broad set of digital communication tools.
Determine the use of available tools for integrated marketing on the internet.
Assess which tools should be the most effective for promoting their specific new business ventures.
For this assignment, you will create a marketing mix document with the following 5 sections:
Product:
This section includes features, options, brand name, packaging, and service characteristics.
Price:
This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.
Place:
This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.
Promotion:
This section includes promoting, public relations (PR), and selling.
People, participation, or philanthropy:
This section includes information of your choosing.
.
1. Individual Project
The Basic Marketing Plan
Wed, 3/1/17
Numeric
100
0
1,200–1,500 words
Assignment Objectives
Demonstrate understanding of the use of a broad set of digital
communication tools.
Determine the use of available tools for integrated marketing on
the internet.
Assess which tools should be the most effective for promoting
their specific new business ventures.
For this assignment, you will create a marketing mix document
with the following 5 sections:
Product:
This section includes features, options, brand name, packaging,
and service characteristics.
Price:
2. This section includes a pricing schedule, discounts, relative
pricing, payment terms, and credit.
Place:
This section includes location, channels, in-store, on-shelf
locations, on-site locations, and market coverage.
Promotion:
This section includes promoting, public relations (PR), and
selling.
People, participation, or philanthropy:
This section includes information of your choosing.
