This document discusses the strengths, weaknesses, opportunities, and threats (SWOT) of individual blogging and blogging within organizations. For individuals, blogging allows power of choice over content and acting as a thinking and brainstorming tool. However, weaknesses include concerns over being labeled or technology changing too quickly. For organizations, blogging enables transparency but also risks of information leaks or lack of control. Opportunities include visibility, humanizing the organization, and gathering feedback.

1. Individual Blog SWOT (?) Mónica André & Margarida Cardoso SHiFT, Lisboa, September 29, 2006

4. Blog SWOT - organizations Transparency Multiple voices (un)control Editorial policies Skills visibility Employees will blog anyway Marketing / Sales / Publicity Visibility Humanizing organizations Scanning the environment Product development feedback Perceptions Literacy Hierarchical structures Information leaks Centralized Information Systems Team work Organizational memory Skills visibility Scanning / Awareness Information flows Organizational culture

5. inside the walls what they said... More work Lack of privacy Poor motivation Hierarquical barriers Time consuming Infrastructures restrictions Unwill to share Few bloggers Poor info literacy Team work Learning Communication channel Interest groups Access to information Reducing redundance Telework Visibility Multidisciplinarity - +

6. Your turn

9. Less about technology

10. ... more about connecting

11. ... and culture...

12. ... of making things happen! Participants Speakers Organizers Pictures [program] People talking SHiFT06