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INDIA’S DIGITAL
ECONOMY
01
INDIA’S STARTUP
ECONOMY
02
ARTIFICIAL INTELLIGENCE: AT THE
CENTRE STAGE OF WORLD’S FIFTH
INDUSTRIAL REVOLUTION
03
GENERATIVE AI: INDIAN STARTUP
LANDSCAPE
06
ARTIFICIAL INNOVATION
LIFECYCLE
05
WHAT IS
GENERATIVE AI
04
GENERATIVE AI STARTUP
ECOSYSTEM IN INDIA
07
LIST OF 30 ACTIVE GENERATIVE
AI STARTUPS IN INDIA
08
GENERATIVE AI MARKET
OPPORTUNITY: INDIA & THE WORLD
09
KEY CHALLENGES & GROWTH
DRIVERS IN INDIA
11
GENERATIVE AI APPLICATIONS
IN INDIA
10
India To Have 900 Mn+ Active Internet Users By 2025
By 2025, 56% of all new internet users will be from rural areas, and 65% of new internet users will be female
2022
931 Mn+
759 Mn+
360 Mn+
399 Mn+
1.1 Bn+
900 Mn+
396 Mn+
504 Mn+
22%
52%
19%
10%
26%
Smartphone
users
Internet Penetration
(Active Users)
71%
Urban Internet Penetration
(Active Users)
$0.17
Cost Of 1GB
Internet
7K+
5G Enabled Indian
Cities/towns
395 Mn
Number Of Male
Internet Users
349 Mn
Number Of Female
Internet Users
Internet
users
Urban internet
users
Rural internet
users
2025 (E)
% Growth
(Absolute)
SOURCE: IAMAI, INC42 ANALYSIS
3rd Largest Ecosystem In The World
68K+ Indian Startups Launched To Date
111 Indian Startups In The Unicorn Club
9.5K+ Investors Participated In Startup Funding
1.2K+ M&A Deals Recorded
768K+ Jobs Created In The Past Six Years
$143 Bn+ Funding Raised By Indian Startups
5.3K+ Funded Startups In India
$500 Bn+ Combined Valuation Of Indian Startups
24 Listed Indian Internet Companies
The State Of Indian Startup Economy
The State Of Indian Startup Economy
Source: Inc42
Note: Funding data is for the period between 2014 and June 2023
Artificial Intelligence: At The Centre Stage Of World’s Fifth Industrial Revolution
1780
1900
20
YEARS
1970
2000
2020
Machinery,
Water power,
Steam power
Mass production,
Assembly line,
Electricity
Computer and
Automation
Internet and
cyber-physical
systems
Human-cyber-
physical systems
(HCPS)
The fifth industrial
revolution will be
impacted by techs like
artificial intelligence,
quantum computing,
and Web3.
30
YEARS
70
YEARS
120
YEARS
Source: A research paper by Xiao Chen (Technical University of Denmark), Inc42 Analysis
© INC42 MEDIA | NOT FOR DISTRIBUTION / 5
What Is Generative AI
Difference Between Generative AI & Predictive AI
What Is GenAI?
GenAI is a form of artificial intelligence
designed to create new content by learning
from existing data. Leveraging advanced
algorithms, it produces unique outcomes
that mimic human creativity.
What Is Predictive AI?
Predictive AI is engineered to forecast
outcomes based on the analysis of
historical data and existing information.
These systems employ machine learning
algorithms to identify trends and statistical
patterns within large sets of data.
Features
Creates new content
Analyses data
Uses machine learning
Simulated results
Ideal Use Case
Generative AI Predictive AI
Automated Content Generation In
Text, Image And Video For Areas
Such As — Marketing, Production,
Music, Among Others
Market Forecasting,
Data Analytics,
Consumer Intelligence
Soure: Google, GEEKFLARE, Inc42 analysis
© INC42 MEDIA | NOT FOR DISTRIBUTION / 6
Generative AI Vs Predictive AI: What Sets Them Apart
Data
Labels
Inputs New Content
Output
Learns relationship
between data
and label
Predictive
ML Model
Learns patterns
on unstructured
content
Unstructured
Content
GenAI Model
Output Label
Source: Google’s Introduction to Generative AI
© INC42 MEDIA | NOT FOR DISTRIBUTION / 7
How Generative AI Works
Foundation Model
Text Generation
Training code
Labelled data
Unlabelled data
Code Generation
Image Generation
Generate new
content
Generate new
content
Generate new
content
Source: Google’s Introduction to Generative AI
© INC42 MEDIA | NOT FOR DISTRIBUTION / 8
Other
TEXT CODE IMAGE SPEECH VIDEO 3D OTHER
Note taking
General writing
Support (chat/ email)
OpenAi GPT-3
DeepMind Gopher
Facebook OPT
OpenAi GPT-3
Tabnine
Stability.ai
OpenAi Dall-E 2 OpenAi
Stablr Diffusion
Microsoft X-CLIP DreamFusion
NVDIA GET3D
MDM
Meta Make -A - Video
Crayon
Hugging Face Bloom
Cohere
Anthropic
AI2
Alibaba,Yandex, etc.
Sales (email)
Web app builders
Text to SQL
Code documentation
Code generation
Design Voice Synthesis Video editng/ scenes 3D Models/ scenes
Media/ Advertising
Consumer/ Social
Image generation
Marketing (Content)
The Generative AI Application Landscape
Biology & Chemistry
Audio
Music
RPA
Gaming
Source: Sequoia Capital
© INC42 MEDIA | NOT FOR DISTRIBUTION / 9
Generative Artificial Intelligence (GenAI) Innovation Timeline
PRE - 2000
TEXT
CODE
IMAGE
VIDEO /
3D /
GAMING
2000 2022 2023? 2025? 2030?
Spam detection
Translation
Basic Q&A
Basic Copy writing
First drafts
Longer form
Second drats
Longer form
Better accuracy
Art
Logos
Photography
First attempts at
3D/ Video models
Large model availability:
Public Launch of ChatGPT 3 (Nov 2022) First attempts Almost there Ready to prime time
Vertical fine tuning
gets good ( scientific
papers,etc)
More Languages
More Verticals
Mock-ups ( product
design, architecture,
etc.)
Basic / first draft
videos and 3D files
Final drafts better
than the humon
average
Text to product
(draft)
Final drafts (product
design, architecture,
etc.)
Second drafts
Final drafts better
than professional
writers
Text to product (final)
better than full-time
developers
Final drafts better
than professional
artists, designers,
Photographers
AI Robolox
Video games and
movies are
personalised dreams
Multi-line generation
1- line auto- complete
Source: Sequoia Capital
© INC42 MEDIA | NOT FOR DISTRIBUTION / 10
Key Statistics From Generative AI Startup Ecosystem In India
70+ Native GenAI Startups In India
$440 Mn+ Raised By Native GenAI Startups Since 2019
1 In Every 3 Indian GenAI Startup Is Working In Code & Data Segment
81% GenAI Products From India Have Sector-Agnostic (Horizontal) Use Cases
Bengaluru Is Home To The Highest Number Of GenAI Startups In India
80+ Indian Institutional Investors Have Backed GenAI Startups
88% Indian GenAI Startups Are In Seed Stage
58% Indian GenAI Startups Are Founded In Or After 2021
Source: Inc42
Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023
© INC42 MEDIA | NOT FOR DISTRIBUTION / 11
India’s GenAI Startup Landscape
Audio & Video Code & Data Text & Chatbots
Image Generation &
3D Modelling
Source: Inc42
Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023
© INC42 MEDIA | NOT FOR DISTRIBUTION / 12
India’s GenAI Startup Landscape: Native Vs Adopters
GenAI Natives:
Startups that began their
business operations
offering products or
services anchored in
transformer LLM models.
GenAI Adopters:
Startups that initially
launched without
leveraging
transformer-based LLM
models in their products or
services, but later
integrated this technology
into their core or
supplementary offerings.
GenAI Natives GenAI Adopters
Source: Inc42
Note: This is not an exhaustive list
© INC42 MEDIA | NOT FOR DISTRIBUTION / 13
Segment Wise Distribution: GenAI Startups In India
Segment Wise Distribution: GenAI Startups In India
Between 2019 and September 2023, Indian generative AI startups secured over $440 Mn in funding
Between 2019 and September 2023, Indian generative AI startups secured over $440 Mn in funding
Application
Layer (Segment)
Code & Data 20+ $360 Mn+
Code Generation, Text To Sql,
Insight Generation, Web/App
Development
Audio & Video 18+ $33 Mn+
Voice Synthesis, Text To Video,
Audio/Video Editing
Image Generation
& 3D Modelling
12+ $17 Mn+
Image Generation, Editing,
Digital Marketing Creatives,
3D Modelling
Text & Chatbots 14+ $34 Mn+
Note Making, Email Writing,
General Writing, Customer
Support
Total Active
Startups
Total Capital
Raised
Notable Startups
Use Case
Source: Inc42
Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023
© INC42 MEDIA | NOT FOR DISTRIBUTION / 14
One In Three Indian GenAI Startups Target The Code And Data Segment
% of total GenAI startups
Segment
(Output)
Code & Data
Audio & Video
Text & Chatbots
Image Generation
& 3D Modelling
0% 10% 20% 30% 40%
The Code & Data aspect of
GenAI encompasses features
such as generating code,
crafting documentation, and
converting text to SQL.
A range of modern SaaS
startups, from digital
marketing to app
development and big data,
are looking to leverage GenAI
to enhance user experience
and streamline operations.
Source: Inc42
Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023
© INC42 MEDIA | NOT FOR DISTRIBUTION / 15
Mapping The States: The Geographic Spread Of India's GenAI Startups
Karnataka hosts 44% of India's generative AI startups
Indian States
Karnataka
Delhi NCR
Maharashtra
Telangana
Gujarat
$401 Mn+
18 Mn+
$10 Mn+
$380K+
$9 Mn+
31+
13+
10+
5+
3+
Total Capital
Raised
Active GenAI
Startups
Notable Active Startups
Source: Inc42
Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023
© INC42 MEDIA | NOT FOR DISTRIBUTION / 16
88% Of India's GenAI Startups Are In Early Stage
% of total GenAi startups
Seed Stage
Growth Stage
Late Stage
0% 25% 50% 75% 100%
Total Capital
Raised
Seed Stage
Growth Stage
Late Stage
$50 Mn+
$58 Mn+
$338 Mn+
Source: Inc42
Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023
© INC42 MEDIA | NOT FOR DISTRIBUTION / 17
Investors Backing GenAI Startups In India
4
3
11
2
1+
2
2
Kroop AI, Metabrix, Vitra.ai, Vodex
DhiWise, Spyne, dubdub.ai
Floworks, Garvik AI, Orbo
Spyne, Scalenut
Hexo AI
NeuroPixel.AI, REZO
DhiWise, hyperagro.ai
Number Of
Startups Backed
Notable Funded Startups
Source: Inc42
Note: This is not an exhaustive list | We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023
| Only publicly disclosed deals have been considered for this analysis
© INC42 MEDIA | NOT FOR DISTRIBUTION / 18
Number Of
Startups Backed
Notable Funded Startups
Source: Inc42
Note: This is not an exhaustive list | We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023
| Only publicly disclosed deals have been considered for this analysis
4
3
5
2
2
2
3
2
3
Aspiro, Beatoven.ai, NeuroPixel.AI, syncsense
Pixis, Unsqript, Visualdub
DentalDost, Expertia AI, LimeChat
hypergro.ai, NeuroPixel.AI
Dubverse, Zocket
Observe.AI, WorkHack
Alltius, kombai.com, Unscript
Contlo, Scalenut
Observe.AI, Baselit, Play.ht
© INC42 MEDIA | NOT FOR DISTRIBUTION / 19
A List Of Generative AI Startups In India
Company Name Segment Funding Stage HQ Total Funding Notable Investors
Text & Chatbots
Code & Data
Code & Data
Audio & Video
Image Generation & Editing
Text & Chatbots
Code & Data
Audio & Video
Audio & Video
Audio & Video
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Growth Stage
Seed Stage
Seed Stage
Seed Stage
Bengaluru
Bengaluru
Bengaluru
Bengaluru
Bengaluru
USA/ Bengaluru
Surat
Bengaluru
Delhi NCR
Delhi NCR
$2.4 Mn
$0.2 Mn
$0.5 Mn
$1.1 Mn
$3.1 Mn
$4.3 Mn
$10 Mn
$1.8 Mn
$0.3 Mn
$0.8 Mn
Indian Angel Network
Y Combinator
Entrepreneur First, Redstart Labs
Surge Ventures, Surge, PointOne Capital
Accel, India Quotient, Dholakia Ventures
Kalaari Capital
Stellaris Venture Partner, Gemba Capital,
peercheque
Titan Capital, Better Capital, Arjun Vaidya,
Varun Alagh, Kae Capital
Waveform Ventures, Accel Atoms,
Forward Capital Fund, Force Ventures
Venture Catalysts, Anicut Angel Fund,
First Cheque
Source: Inc42, Secondary Sources
Note: This is not an exhaustive list nor a ranking of any kind | We have only included native GenAI startups in this list
© INC42 MEDIA | NOT FOR DISTRIBUTION / 20
Company Name Segment Funding Stage HQ Total Funding Notable Investors
Code & Data
Code & Data
Code & Data
Text & Chatbots
Image Generation & Editing
Audio & Video
Text & Chatbots
Image Generation & Editing
Code & Data
Text & Chatbots
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Bengaluru
Bengaluru
Bengaluru
Bengaluru
Bengaluru
Bengaluru
Delhi NCR
Delhi NCR
USA/Pune
Delhi NCR
$1.1 Mn
$1.5 Mn
N/A
$1.5 Mn
$0.3 Mn
$0.9 Mn
N/A
$0.3 Mn
$4.5 Mn
$5 Mn
Chiratae Ventures, Endiya Partners,
Google, Entrepreneur First
SenseAI Ventures, Y Combinator,
Entrepreneur First, AWS
Chiratae Ventures, AWS, MassChallenge,
FortyTwo VC
Dholakia Ventures, Huddle, TDV Partners,
Silverneedle Ventures
Inflection Point Ventures
Foundation Capital,
Stellaris Venture Partners
Stellaris Venture Partners, Google,
IFC, Pi Ventures
N/A
AWS
Antler India
Source: Inc42, Secondary Sources
Note: This is not an exhaustive list nor a ranking of any kind | We have only included native GenAI startups in this list
© INC42 MEDIA | NOT FOR DISTRIBUTION / 21
Company Name Segment Funding Stage HQ Total Funding Notable Investors
Audio & Video
Image Generation & Editing
Code & Data
Image Generation & Editing
Code & Data
Audio & Video
Text & Chatbots
Text & Chatbots
Code & Data
Text & Chatbots
Growth Stage
Seed Stage
Late Stage
Seed Stage
Late Stage
Growth Stage
Seed Stage
Seed Stage
Seed Stage
Growth Stage
USA/ Bengaluru
Bangalore
USA/ Bengaluru
Mumbai
USA/ Bengaluru
USA/ Bengaluru
Delhi NCR
Delhi NCR
Bengaluru
Bengaluru
$12 Mn
$1.3 Mn
$214 Mn
$1.5 Mn
$124 Mn
$12 Mn
$0.3 Mn
$3.5 Mn
$1.2 Mn
$16 Mn
Matrix Partners, Elevation Capital
Inflection Point Ventures, Entrepreneur First,
Huddle, Flipkart Ventures, Dexter Angels
Venture Catalysts, YourNest Venture Capital,
AWS, Founders Factory, GenNext Ventures
Techstars, Silver Lake, 8VC, Red Ventures,
AV8 Ventures
Titan Capital, Saama Capital, AngelList India,
Amit Singhal, First Principles
All In Capital, Paradigm Shift Capital,
WEH Ventures, 100x Entreprenuer
Tenity, Fractal Analytics
Indvest Ventures, Dexter Angels,
Modulor Capital
Zoom, Bossanova Investimentos,
Y Combinator, Menlo Ventures
General Atlantic, Celesta Capital,
Chiratae Ventures, SoftBank Vision Fund
Source: Inc42, Secondary Sources
Note: This is not an exhaustive list nor a ranking of any kind | We have only included native GenAI startups in this list
© INC42 MEDIA | NOT FOR DISTRIBUTION / 22
Company Name Segment Funding Stage HQ Total Funding Notable Investors
Image Generation & Editing
Code & Data
Audio & Video
Audio & Video
Text & Chatbots
Audio & Video
Code & Data
Code & Data
Code & Data
Image Generation & Editing
Growth Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Seed Stage
Growth Stage
Seed Stage
Seed Stage
Seed Stage
Delhi NCR
USA/ Bengaluru
USA/ Bengaluru
Bengaluru
Bengaluru
Bengaluru
Mumbai
USA
Bengaluru
Bangalore
$7.0 Mn
$2.3 Mn
$1.3 Mn
$1.5 Mn
$0.5 Mn
$0.3 Mn
$2.0 Mn
$1.5 Mn
$1.5 Mn
$3.0 Mn
Accel, AngelList India, Storm Ventures,
Abhishek Deo, Pentathlon Ventures
Peak XV Partners, Trajectory Ventures,
Eniac Ventures
Exfinity Venture Partners,
RAAY Global Investments
100X.VC
Untapped Capital, Pack Ventures, SeaChange,
Array Ventures, Upsparks
Nexus Venture Partners, Together Fund
Kalaari Capital, Kettleborough VC,
Jasminder Gulati
Alpha Wave Global, CIIE.CO, Artha Group,
Bharat Innovation Fund, Target Accelerator
Stellaris Venture Partners, Ghazal Alagh,
Exfinity Venture Partners, Entreprenuer First
100X.VC, Inflexor, 2AM VC
Source: Inc42, Secondary Sources
Note: This is not an exhaustive list nor a ranking of any kind | We have only included native GenAI startups in this list
If you are an Indian GenAI startup and want to be included in our coverage. Please reach out to us at editor@inc42.com
© INC42 MEDIA | NOT FOR DISTRIBUTION / 23
Generative AI
Market Opportunity:
India & The World
Key Statistics From The Global Generative AI Market
$4.4 Tn+
GenAI’s Global Economic
Impact
Marketing And Advertising
Top Sector Using GenAI
in 2023
$897 Bn+
Estimated Revenue Generation
By GenAI Players By 2030
400+
GenAI Startups In
The World
$552 Bn+
GenAI’ Global Market Size
By 2030
10%
Share Of GenAI Products And
Services In Corporate IT Spend
By 2030
Source: Mckinsey, Bloomberg, Other Secondary Sources
© INC42 MEDIA | NOT FOR DISTRIBUTION / 25
Generative Artificial Intelligence (GenAI) Value Chain
Computer hardware/ infrastructure
providers such as — CPU, GPU, CSP etc.
Developers of API and foundation GenAI
models on which applications are built
Tools and software used in development
and fine tuning LLM models and DBs
Infrastructure Layer
Hardware & Cloud Platforms
Foundation Model
Model Development & Fine Tuning
Application Layer (Text/Image/Code/Audio & Video)
Source: Inc42
Note: This representation includes both international and domestic organisations | This is not an exhaustive list of all the players in the ecosystem
© INC42 MEDIA | NOT FOR DISTRIBUTION / 26
Global GenAI Market Size To Cross $550 Bn+ By 2030
The overall market size (revenue generation) is estimated to grow at a CAGR of 40% between 2023 and 2030
54
72
99
135
187
263
377
552
GenAI
Revenue
($
Bn)
0
200
400
600
2023 2024 2025 2026 2027 2028 2029 2030
Business Services IT Services Advertising Gaming Software (SaaS) Hardware
Source: Bloomberg Intelligence, Inc42 Analysis
Note: The projected market size in this scenario is based on the anticipated percentage of total tech spending devoted to GenAI products and services in the years to come.
© INC42 MEDIA | NOT FOR DISTRIBUTION / 27
Key Business Domains Where GenAI Can Deliver Significant Value
0
Pricing
Strategy
Corparate IT
Legal
Procurement management
Risk and compliance
Finance
Manufacturing
Supply chain
Product R&D
Marketing
Represent ~75% of total annual impact of generative AI
Sales
Customer operations
Software engineering(for corporate IT)
Software engineering (for product development)
Talent and organization
10 20
Impact as a percentage of unctional spend,%
Impact,
$
billon
30 40
0
100
200
300
400
500
Approximately 75% of
the total value
generated by
adopting GenAI in
business operations
is expected to
originate from these
domains.
Source: Mckinsey, Inc42 Analysis
© INC42 MEDIA | NOT FOR DISTRIBUTION / 28
Generative Al: Opportunities In Al Tooling
LLM fine-tuning services
Custom Al model development
Al model management & monitoring
Al Produced TDaaS (Training Data as a Service)
Al-powered data labeling
Model-optimization services
LLMaaS (LLM as a Service) platform
Al education and training
Al-powered process automation
Al model security & compliance
Al model consulting
Develop Al-driven solutions for automating routine tasks and processes.
Ensure Al models are secure and compliant with industry regulations and ethical guidelines.
Guide businesses on strategizing and identifying impactful Al implementation use-cases.
Fine-tune pre-trained LLMs for domain-specific language and industry applications.
Optimize Al models to reduce training, storage, and deployment costs.
Design and train Al models for specific business use-cases and applications.
Manage and monitor Al models with version control, performance tracking, and bias detection.
Massive amount of training data is needed for LLMs and Al models - this data may be generated
by existing Al models as a TDaaS product.
Provide high-quality pre-processed and labeled data using Al for training Al models.
Offer subscription-based access to LLMs, tools, and technologies.
Train and educate businesses on leveraging Altechnologies for their operations.
Opportunity Description
Source: All in Capital
© INC42 MEDIA | NOT FOR DISTRIBUTION / 29
India's Generative AI Market To Surpass $17 Bn By 2030
India's share in the global GenAI market is expected to increase from 2% in 2023 to 3% in 2030.
Market
Size
($
Bn)
0
5
10
15
20
2023 2030
+48% CAGR
$17 Bn
$1.1 Bn
Source: Inc42 Analysis, Gartner
Note: The estimated market size is calculated using India's proportionate share of global software product sales for the years 2023 and 2030.
© INC42 MEDIA | NOT FOR DISTRIBUTION / 30
Sectors Where GenAI Will Have The Most Impact In India
Marketing & Advertising
Ecommerce/Retail
Education
Finance
Healthcare
Media & Entertainment
SaaS & Software Development
Sector GenAI Use Case
Ad Copy Text Generation, Branding Creatives, Email Marketing, Customer Targeting/Personalisation,
Custom Client Campaign Report Generation, No-Code Website/App Development
Customer Support, Customer Targeting/Personalisation, No-Code Website/App Development, Product
Image/ Video Generation, Marketing And Advertising
AI Tutor, Customised Learning Materials, Automated Assignment Review, Automated Note Making,
Customer Support, Marketing And Sales, No-Code Website/App Development
Personalised Invested Recommendation, Customer Support, Marketing And Advertising, Marketing And
Sales, Custom Market Performance Report Generation, No-Code Website/App Development
Drug Discovery/ R&D, Customer Support, Lab Test Report Generation, Marketing And Advertising, No-Code
Website/App Development, Personalised Health Recommendation Based On Patients Medical History.
Text Content Generation/Editing, Image Generation/Editing, Video Generation/Editing, Ai News Anchors,
No-Code Website/App Development, Customer Support, Marketing And Advertising
Software Product/Application Testing, No-Code 3rd Party Integration, No-Code Website/App Development,
Customer Support, Marketing And Sales, Custom Client Report Generation
Source: Inc42, multiple secondary sources
Note: The sectors and GenAI use cases highlighted in this report are not exhaustive but have been selectively chosen based on the significance indicated during our research
© INC42 MEDIA | NOT FOR DISTRIBUTION / 31
Five Key Growth Drivers Of GenAI In India
Digitalisation & Cloud Computing:
With more than 759 Mn active internet users, India ranks as the world's second-largest internet user base. Cloud computing in India is estimated to
account for 8% of India’s GDP by 2026, with a potential to add $310 Bn to $380 Bn to the country’s GDP.
Demand For Creative Content:
India's significant consumer base for tech giants like Google, Meta, and Snapchat creates a lucrative marketplace for digital marketing, leading to
increased demand for digital creatives today and in the future.
Access To Structured Data:
The internet has produced enormous volumes of user and business data worldwide, totalling 329 Mn terabytes (TB) each day. Enhanced access to
organised data will significantly enhance AI adoption in the nation, resulting in heightened output accuracy.
New Developments In AI Models:
Just as the 2017 breakthrough in transformer ML models by Google scientists paved the way for the development of today's popular Generative AI
models like ChatGPT and BARD, future innovations in this technology have the potential to broaden its applications across various domains and
industries.
Workflow Automation:
As India aims for a $5 Tn economy by 2030, automation in business operations will play a key role. The adoption of Chatbots in leading Indian startups
and corporations has already disrupted customer support roles, and this trend is likely to continue and expand in areas such as digital marketing, sales,
software development and client servicing.
© INC42 MEDIA | NOT FOR DISTRIBUTION / 32
Five Critical Hurdles Facing India's GenAI Ecosystem
Lack Of Startups In GenAI Foundation Models:
Among the 50+ Indian GenAI startups we identified for this report, all focus on the application layer, primarily developing apps using models like
ChatGPT, with none involved in creating GenAI foundation models.
High Expense Of GenAI Model Training:
The hardware and infrastructure costs for training large language models are prohibitively high, as exemplified by the need for 285K CPUs and 10K Nvidia
GPUs to train GPT-3.
Issues Of Bias and Inaccuracy:
Biases inherent in the data can be passed on to models trained on large datasets. A major challenge lies in ensuring the fairness and reduction of bias in
the content generated.
Legal And Regulatory Challenges:
In recent years, the Indian government has been regulating emerging tech sectors like fintech, social media, and online pharmacies. Regulations con-
cerning intellectual property, privacy, and content generation rights are likely to be enacted.
Concerns Over Deepfake And Misinformation:
Deepfakes, which are convincingly realistic forgeries generated by models, present ethical issues related to misinformation, privacy, and potential ma-
levolent uses.
© INC42 MEDIA | NOT FOR DISTRIBUTION / 33
www.inc42.com
Contact: editor@inc42.com
Inc42 is India’s largest tech media & information platform on a
mission to build & serve India’s tech, startup & internet
economy.
From breaking the latest news to discovering the hottest
startups, from spotting upcoming trends to simplifying
complex concepts, we cover everything tech in India’s internet
economy.
Born in January 2015, Inc42 has become the leading source for
news & analysis on India’s rapidly growing tech, startup &
internet economy. Inc42, with over 35,000+ published stories,
80+ research reports, 120+ conferences & events & having
featured 1000s of entrepreneurs, now reaches over 25 Mn+ tech
leaders & professionals every month.
CREDITS
SANDEEP SINGH
ANALYST
Inc42 Media, 59/16, 4th Floor, Jujhar Tower,
RD Marg, Kalkaji, New Delhi, Delhi 110019
ADDRESS
SABITH
DESIGN
Disclaimer
The data provided in this report has been obtained from public and private sources. We have made every attempt to ensure that the information
presented in this report is accurate and free from any discrepancies. Ideope Media Pvt Ltd, the parent company of Inc42 Media and Inc42 DataLabs, is
not responsible for any inaccuracy in the information presented or for any damages caused by the use of information provided in this report. In case of
any discrepancy or errors in the data, you can contact us at editor@inc42.com and we will try our best to update the information in the digital version of
the report. We are constantly updating our database of startups due to new person using or relying on any information in this publication.
This report has been prepared in good faith on the basis of information available at the date of publication without any independent verification. Ideope
Media Pvt. Ltd. does not guarantee the accuracy, reliability or completeness of the information in this publication. Readers are responsible for assessing
the relevance and accuracy of the content of this publication. While this report talks about various individuals and institutions, Ideope Media Pvt. Ltd. will
not be liable for any loss, damage, cost or expense incurred or arising by reason of anyperson using or relying on any information in this publication.
This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of
ownership of such trademarks by Ideope Media Pvt Ltd and is not intended to represent or imply the existence of an association between Ideope Media
Pvt Ltd and the lawful owners of such trademarks. Information regarding third-party products, services and organisations was obtained from publicly
available sources, and Ideope Media Pvt. Ltd. cannot confirm the accuracy or reliability of such sources or information. Its inclusion does not imply an
endorsement by or of any third party. The views and opinions in this report should not be viewed as professional advice with respect to your business.
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India's_Generative_AI_Startup_Landscape_Report_2023_Inc42 (1).pdf

  • 1.
  • 2. INDIA’S DIGITAL ECONOMY 01 INDIA’S STARTUP ECONOMY 02 ARTIFICIAL INTELLIGENCE: AT THE CENTRE STAGE OF WORLD’S FIFTH INDUSTRIAL REVOLUTION 03 GENERATIVE AI: INDIAN STARTUP LANDSCAPE 06 ARTIFICIAL INNOVATION LIFECYCLE 05 WHAT IS GENERATIVE AI 04 GENERATIVE AI STARTUP ECOSYSTEM IN INDIA 07 LIST OF 30 ACTIVE GENERATIVE AI STARTUPS IN INDIA 08 GENERATIVE AI MARKET OPPORTUNITY: INDIA & THE WORLD 09 KEY CHALLENGES & GROWTH DRIVERS IN INDIA 11 GENERATIVE AI APPLICATIONS IN INDIA 10
  • 3. India To Have 900 Mn+ Active Internet Users By 2025 By 2025, 56% of all new internet users will be from rural areas, and 65% of new internet users will be female 2022 931 Mn+ 759 Mn+ 360 Mn+ 399 Mn+ 1.1 Bn+ 900 Mn+ 396 Mn+ 504 Mn+ 22% 52% 19% 10% 26% Smartphone users Internet Penetration (Active Users) 71% Urban Internet Penetration (Active Users) $0.17 Cost Of 1GB Internet 7K+ 5G Enabled Indian Cities/towns 395 Mn Number Of Male Internet Users 349 Mn Number Of Female Internet Users Internet users Urban internet users Rural internet users 2025 (E) % Growth (Absolute) SOURCE: IAMAI, INC42 ANALYSIS
  • 4. 3rd Largest Ecosystem In The World 68K+ Indian Startups Launched To Date 111 Indian Startups In The Unicorn Club 9.5K+ Investors Participated In Startup Funding 1.2K+ M&A Deals Recorded 768K+ Jobs Created In The Past Six Years $143 Bn+ Funding Raised By Indian Startups 5.3K+ Funded Startups In India $500 Bn+ Combined Valuation Of Indian Startups 24 Listed Indian Internet Companies The State Of Indian Startup Economy The State Of Indian Startup Economy Source: Inc42 Note: Funding data is for the period between 2014 and June 2023
  • 5. Artificial Intelligence: At The Centre Stage Of World’s Fifth Industrial Revolution 1780 1900 20 YEARS 1970 2000 2020 Machinery, Water power, Steam power Mass production, Assembly line, Electricity Computer and Automation Internet and cyber-physical systems Human-cyber- physical systems (HCPS) The fifth industrial revolution will be impacted by techs like artificial intelligence, quantum computing, and Web3. 30 YEARS 70 YEARS 120 YEARS Source: A research paper by Xiao Chen (Technical University of Denmark), Inc42 Analysis © INC42 MEDIA | NOT FOR DISTRIBUTION / 5
  • 6. What Is Generative AI Difference Between Generative AI & Predictive AI What Is GenAI? GenAI is a form of artificial intelligence designed to create new content by learning from existing data. Leveraging advanced algorithms, it produces unique outcomes that mimic human creativity. What Is Predictive AI? Predictive AI is engineered to forecast outcomes based on the analysis of historical data and existing information. These systems employ machine learning algorithms to identify trends and statistical patterns within large sets of data. Features Creates new content Analyses data Uses machine learning Simulated results Ideal Use Case Generative AI Predictive AI Automated Content Generation In Text, Image And Video For Areas Such As — Marketing, Production, Music, Among Others Market Forecasting, Data Analytics, Consumer Intelligence Soure: Google, GEEKFLARE, Inc42 analysis © INC42 MEDIA | NOT FOR DISTRIBUTION / 6
  • 7. Generative AI Vs Predictive AI: What Sets Them Apart Data Labels Inputs New Content Output Learns relationship between data and label Predictive ML Model Learns patterns on unstructured content Unstructured Content GenAI Model Output Label Source: Google’s Introduction to Generative AI © INC42 MEDIA | NOT FOR DISTRIBUTION / 7
  • 8. How Generative AI Works Foundation Model Text Generation Training code Labelled data Unlabelled data Code Generation Image Generation Generate new content Generate new content Generate new content Source: Google’s Introduction to Generative AI © INC42 MEDIA | NOT FOR DISTRIBUTION / 8
  • 9. Other TEXT CODE IMAGE SPEECH VIDEO 3D OTHER Note taking General writing Support (chat/ email) OpenAi GPT-3 DeepMind Gopher Facebook OPT OpenAi GPT-3 Tabnine Stability.ai OpenAi Dall-E 2 OpenAi Stablr Diffusion Microsoft X-CLIP DreamFusion NVDIA GET3D MDM Meta Make -A - Video Crayon Hugging Face Bloom Cohere Anthropic AI2 Alibaba,Yandex, etc. Sales (email) Web app builders Text to SQL Code documentation Code generation Design Voice Synthesis Video editng/ scenes 3D Models/ scenes Media/ Advertising Consumer/ Social Image generation Marketing (Content) The Generative AI Application Landscape Biology & Chemistry Audio Music RPA Gaming Source: Sequoia Capital © INC42 MEDIA | NOT FOR DISTRIBUTION / 9
  • 10. Generative Artificial Intelligence (GenAI) Innovation Timeline PRE - 2000 TEXT CODE IMAGE VIDEO / 3D / GAMING 2000 2022 2023? 2025? 2030? Spam detection Translation Basic Q&A Basic Copy writing First drafts Longer form Second drats Longer form Better accuracy Art Logos Photography First attempts at 3D/ Video models Large model availability: Public Launch of ChatGPT 3 (Nov 2022) First attempts Almost there Ready to prime time Vertical fine tuning gets good ( scientific papers,etc) More Languages More Verticals Mock-ups ( product design, architecture, etc.) Basic / first draft videos and 3D files Final drafts better than the humon average Text to product (draft) Final drafts (product design, architecture, etc.) Second drafts Final drafts better than professional writers Text to product (final) better than full-time developers Final drafts better than professional artists, designers, Photographers AI Robolox Video games and movies are personalised dreams Multi-line generation 1- line auto- complete Source: Sequoia Capital © INC42 MEDIA | NOT FOR DISTRIBUTION / 10
  • 11. Key Statistics From Generative AI Startup Ecosystem In India 70+ Native GenAI Startups In India $440 Mn+ Raised By Native GenAI Startups Since 2019 1 In Every 3 Indian GenAI Startup Is Working In Code & Data Segment 81% GenAI Products From India Have Sector-Agnostic (Horizontal) Use Cases Bengaluru Is Home To The Highest Number Of GenAI Startups In India 80+ Indian Institutional Investors Have Backed GenAI Startups 88% Indian GenAI Startups Are In Seed Stage 58% Indian GenAI Startups Are Founded In Or After 2021 Source: Inc42 Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023 © INC42 MEDIA | NOT FOR DISTRIBUTION / 11
  • 12. India’s GenAI Startup Landscape Audio & Video Code & Data Text & Chatbots Image Generation & 3D Modelling Source: Inc42 Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023 © INC42 MEDIA | NOT FOR DISTRIBUTION / 12
  • 13. India’s GenAI Startup Landscape: Native Vs Adopters GenAI Natives: Startups that began their business operations offering products or services anchored in transformer LLM models. GenAI Adopters: Startups that initially launched without leveraging transformer-based LLM models in their products or services, but later integrated this technology into their core or supplementary offerings. GenAI Natives GenAI Adopters Source: Inc42 Note: This is not an exhaustive list © INC42 MEDIA | NOT FOR DISTRIBUTION / 13
  • 14. Segment Wise Distribution: GenAI Startups In India Segment Wise Distribution: GenAI Startups In India Between 2019 and September 2023, Indian generative AI startups secured over $440 Mn in funding Between 2019 and September 2023, Indian generative AI startups secured over $440 Mn in funding Application Layer (Segment) Code & Data 20+ $360 Mn+ Code Generation, Text To Sql, Insight Generation, Web/App Development Audio & Video 18+ $33 Mn+ Voice Synthesis, Text To Video, Audio/Video Editing Image Generation & 3D Modelling 12+ $17 Mn+ Image Generation, Editing, Digital Marketing Creatives, 3D Modelling Text & Chatbots 14+ $34 Mn+ Note Making, Email Writing, General Writing, Customer Support Total Active Startups Total Capital Raised Notable Startups Use Case Source: Inc42 Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023 © INC42 MEDIA | NOT FOR DISTRIBUTION / 14
  • 15. One In Three Indian GenAI Startups Target The Code And Data Segment % of total GenAI startups Segment (Output) Code & Data Audio & Video Text & Chatbots Image Generation & 3D Modelling 0% 10% 20% 30% 40% The Code & Data aspect of GenAI encompasses features such as generating code, crafting documentation, and converting text to SQL. A range of modern SaaS startups, from digital marketing to app development and big data, are looking to leverage GenAI to enhance user experience and streamline operations. Source: Inc42 Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023 © INC42 MEDIA | NOT FOR DISTRIBUTION / 15
  • 16. Mapping The States: The Geographic Spread Of India's GenAI Startups Karnataka hosts 44% of India's generative AI startups Indian States Karnataka Delhi NCR Maharashtra Telangana Gujarat $401 Mn+ 18 Mn+ $10 Mn+ $380K+ $9 Mn+ 31+ 13+ 10+ 5+ 3+ Total Capital Raised Active GenAI Startups Notable Active Startups Source: Inc42 Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023 © INC42 MEDIA | NOT FOR DISTRIBUTION / 16
  • 17. 88% Of India's GenAI Startups Are In Early Stage % of total GenAi startups Seed Stage Growth Stage Late Stage 0% 25% 50% 75% 100% Total Capital Raised Seed Stage Growth Stage Late Stage $50 Mn+ $58 Mn+ $338 Mn+ Source: Inc42 Note: We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023 © INC42 MEDIA | NOT FOR DISTRIBUTION / 17
  • 18. Investors Backing GenAI Startups In India 4 3 11 2 1+ 2 2 Kroop AI, Metabrix, Vitra.ai, Vodex DhiWise, Spyne, dubdub.ai Floworks, Garvik AI, Orbo Spyne, Scalenut Hexo AI NeuroPixel.AI, REZO DhiWise, hyperagro.ai Number Of Startups Backed Notable Funded Startups Source: Inc42 Note: This is not an exhaustive list | We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023 | Only publicly disclosed deals have been considered for this analysis © INC42 MEDIA | NOT FOR DISTRIBUTION / 18
  • 19. Number Of Startups Backed Notable Funded Startups Source: Inc42 Note: This is not an exhaustive list | We have only included native GenAI startups for this analysis | Funding data is for the period between 2019 and Q3 2023 | Only publicly disclosed deals have been considered for this analysis 4 3 5 2 2 2 3 2 3 Aspiro, Beatoven.ai, NeuroPixel.AI, syncsense Pixis, Unsqript, Visualdub DentalDost, Expertia AI, LimeChat hypergro.ai, NeuroPixel.AI Dubverse, Zocket Observe.AI, WorkHack Alltius, kombai.com, Unscript Contlo, Scalenut Observe.AI, Baselit, Play.ht © INC42 MEDIA | NOT FOR DISTRIBUTION / 19
  • 20. A List Of Generative AI Startups In India Company Name Segment Funding Stage HQ Total Funding Notable Investors Text & Chatbots Code & Data Code & Data Audio & Video Image Generation & Editing Text & Chatbots Code & Data Audio & Video Audio & Video Audio & Video Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Growth Stage Seed Stage Seed Stage Seed Stage Bengaluru Bengaluru Bengaluru Bengaluru Bengaluru USA/ Bengaluru Surat Bengaluru Delhi NCR Delhi NCR $2.4 Mn $0.2 Mn $0.5 Mn $1.1 Mn $3.1 Mn $4.3 Mn $10 Mn $1.8 Mn $0.3 Mn $0.8 Mn Indian Angel Network Y Combinator Entrepreneur First, Redstart Labs Surge Ventures, Surge, PointOne Capital Accel, India Quotient, Dholakia Ventures Kalaari Capital Stellaris Venture Partner, Gemba Capital, peercheque Titan Capital, Better Capital, Arjun Vaidya, Varun Alagh, Kae Capital Waveform Ventures, Accel Atoms, Forward Capital Fund, Force Ventures Venture Catalysts, Anicut Angel Fund, First Cheque Source: Inc42, Secondary Sources Note: This is not an exhaustive list nor a ranking of any kind | We have only included native GenAI startups in this list © INC42 MEDIA | NOT FOR DISTRIBUTION / 20
  • 21. Company Name Segment Funding Stage HQ Total Funding Notable Investors Code & Data Code & Data Code & Data Text & Chatbots Image Generation & Editing Audio & Video Text & Chatbots Image Generation & Editing Code & Data Text & Chatbots Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Bengaluru Bengaluru Bengaluru Bengaluru Bengaluru Bengaluru Delhi NCR Delhi NCR USA/Pune Delhi NCR $1.1 Mn $1.5 Mn N/A $1.5 Mn $0.3 Mn $0.9 Mn N/A $0.3 Mn $4.5 Mn $5 Mn Chiratae Ventures, Endiya Partners, Google, Entrepreneur First SenseAI Ventures, Y Combinator, Entrepreneur First, AWS Chiratae Ventures, AWS, MassChallenge, FortyTwo VC Dholakia Ventures, Huddle, TDV Partners, Silverneedle Ventures Inflection Point Ventures Foundation Capital, Stellaris Venture Partners Stellaris Venture Partners, Google, IFC, Pi Ventures N/A AWS Antler India Source: Inc42, Secondary Sources Note: This is not an exhaustive list nor a ranking of any kind | We have only included native GenAI startups in this list © INC42 MEDIA | NOT FOR DISTRIBUTION / 21
  • 22. Company Name Segment Funding Stage HQ Total Funding Notable Investors Audio & Video Image Generation & Editing Code & Data Image Generation & Editing Code & Data Audio & Video Text & Chatbots Text & Chatbots Code & Data Text & Chatbots Growth Stage Seed Stage Late Stage Seed Stage Late Stage Growth Stage Seed Stage Seed Stage Seed Stage Growth Stage USA/ Bengaluru Bangalore USA/ Bengaluru Mumbai USA/ Bengaluru USA/ Bengaluru Delhi NCR Delhi NCR Bengaluru Bengaluru $12 Mn $1.3 Mn $214 Mn $1.5 Mn $124 Mn $12 Mn $0.3 Mn $3.5 Mn $1.2 Mn $16 Mn Matrix Partners, Elevation Capital Inflection Point Ventures, Entrepreneur First, Huddle, Flipkart Ventures, Dexter Angels Venture Catalysts, YourNest Venture Capital, AWS, Founders Factory, GenNext Ventures Techstars, Silver Lake, 8VC, Red Ventures, AV8 Ventures Titan Capital, Saama Capital, AngelList India, Amit Singhal, First Principles All In Capital, Paradigm Shift Capital, WEH Ventures, 100x Entreprenuer Tenity, Fractal Analytics Indvest Ventures, Dexter Angels, Modulor Capital Zoom, Bossanova Investimentos, Y Combinator, Menlo Ventures General Atlantic, Celesta Capital, Chiratae Ventures, SoftBank Vision Fund Source: Inc42, Secondary Sources Note: This is not an exhaustive list nor a ranking of any kind | We have only included native GenAI startups in this list © INC42 MEDIA | NOT FOR DISTRIBUTION / 22
  • 23. Company Name Segment Funding Stage HQ Total Funding Notable Investors Image Generation & Editing Code & Data Audio & Video Audio & Video Text & Chatbots Audio & Video Code & Data Code & Data Code & Data Image Generation & Editing Growth Stage Seed Stage Seed Stage Seed Stage Seed Stage Seed Stage Growth Stage Seed Stage Seed Stage Seed Stage Delhi NCR USA/ Bengaluru USA/ Bengaluru Bengaluru Bengaluru Bengaluru Mumbai USA Bengaluru Bangalore $7.0 Mn $2.3 Mn $1.3 Mn $1.5 Mn $0.5 Mn $0.3 Mn $2.0 Mn $1.5 Mn $1.5 Mn $3.0 Mn Accel, AngelList India, Storm Ventures, Abhishek Deo, Pentathlon Ventures Peak XV Partners, Trajectory Ventures, Eniac Ventures Exfinity Venture Partners, RAAY Global Investments 100X.VC Untapped Capital, Pack Ventures, SeaChange, Array Ventures, Upsparks Nexus Venture Partners, Together Fund Kalaari Capital, Kettleborough VC, Jasminder Gulati Alpha Wave Global, CIIE.CO, Artha Group, Bharat Innovation Fund, Target Accelerator Stellaris Venture Partners, Ghazal Alagh, Exfinity Venture Partners, Entreprenuer First 100X.VC, Inflexor, 2AM VC Source: Inc42, Secondary Sources Note: This is not an exhaustive list nor a ranking of any kind | We have only included native GenAI startups in this list If you are an Indian GenAI startup and want to be included in our coverage. Please reach out to us at editor@inc42.com © INC42 MEDIA | NOT FOR DISTRIBUTION / 23
  • 25. Key Statistics From The Global Generative AI Market $4.4 Tn+ GenAI’s Global Economic Impact Marketing And Advertising Top Sector Using GenAI in 2023 $897 Bn+ Estimated Revenue Generation By GenAI Players By 2030 400+ GenAI Startups In The World $552 Bn+ GenAI’ Global Market Size By 2030 10% Share Of GenAI Products And Services In Corporate IT Spend By 2030 Source: Mckinsey, Bloomberg, Other Secondary Sources © INC42 MEDIA | NOT FOR DISTRIBUTION / 25
  • 26. Generative Artificial Intelligence (GenAI) Value Chain Computer hardware/ infrastructure providers such as — CPU, GPU, CSP etc. Developers of API and foundation GenAI models on which applications are built Tools and software used in development and fine tuning LLM models and DBs Infrastructure Layer Hardware & Cloud Platforms Foundation Model Model Development & Fine Tuning Application Layer (Text/Image/Code/Audio & Video) Source: Inc42 Note: This representation includes both international and domestic organisations | This is not an exhaustive list of all the players in the ecosystem © INC42 MEDIA | NOT FOR DISTRIBUTION / 26
  • 27. Global GenAI Market Size To Cross $550 Bn+ By 2030 The overall market size (revenue generation) is estimated to grow at a CAGR of 40% between 2023 and 2030 54 72 99 135 187 263 377 552 GenAI Revenue ($ Bn) 0 200 400 600 2023 2024 2025 2026 2027 2028 2029 2030 Business Services IT Services Advertising Gaming Software (SaaS) Hardware Source: Bloomberg Intelligence, Inc42 Analysis Note: The projected market size in this scenario is based on the anticipated percentage of total tech spending devoted to GenAI products and services in the years to come. © INC42 MEDIA | NOT FOR DISTRIBUTION / 27
  • 28. Key Business Domains Where GenAI Can Deliver Significant Value 0 Pricing Strategy Corparate IT Legal Procurement management Risk and compliance Finance Manufacturing Supply chain Product R&D Marketing Represent ~75% of total annual impact of generative AI Sales Customer operations Software engineering(for corporate IT) Software engineering (for product development) Talent and organization 10 20 Impact as a percentage of unctional spend,% Impact, $ billon 30 40 0 100 200 300 400 500 Approximately 75% of the total value generated by adopting GenAI in business operations is expected to originate from these domains. Source: Mckinsey, Inc42 Analysis © INC42 MEDIA | NOT FOR DISTRIBUTION / 28
  • 29. Generative Al: Opportunities In Al Tooling LLM fine-tuning services Custom Al model development Al model management & monitoring Al Produced TDaaS (Training Data as a Service) Al-powered data labeling Model-optimization services LLMaaS (LLM as a Service) platform Al education and training Al-powered process automation Al model security & compliance Al model consulting Develop Al-driven solutions for automating routine tasks and processes. Ensure Al models are secure and compliant with industry regulations and ethical guidelines. Guide businesses on strategizing and identifying impactful Al implementation use-cases. Fine-tune pre-trained LLMs for domain-specific language and industry applications. Optimize Al models to reduce training, storage, and deployment costs. Design and train Al models for specific business use-cases and applications. Manage and monitor Al models with version control, performance tracking, and bias detection. Massive amount of training data is needed for LLMs and Al models - this data may be generated by existing Al models as a TDaaS product. Provide high-quality pre-processed and labeled data using Al for training Al models. Offer subscription-based access to LLMs, tools, and technologies. Train and educate businesses on leveraging Altechnologies for their operations. Opportunity Description Source: All in Capital © INC42 MEDIA | NOT FOR DISTRIBUTION / 29
  • 30. India's Generative AI Market To Surpass $17 Bn By 2030 India's share in the global GenAI market is expected to increase from 2% in 2023 to 3% in 2030. Market Size ($ Bn) 0 5 10 15 20 2023 2030 +48% CAGR $17 Bn $1.1 Bn Source: Inc42 Analysis, Gartner Note: The estimated market size is calculated using India's proportionate share of global software product sales for the years 2023 and 2030. © INC42 MEDIA | NOT FOR DISTRIBUTION / 30
  • 31. Sectors Where GenAI Will Have The Most Impact In India Marketing & Advertising Ecommerce/Retail Education Finance Healthcare Media & Entertainment SaaS & Software Development Sector GenAI Use Case Ad Copy Text Generation, Branding Creatives, Email Marketing, Customer Targeting/Personalisation, Custom Client Campaign Report Generation, No-Code Website/App Development Customer Support, Customer Targeting/Personalisation, No-Code Website/App Development, Product Image/ Video Generation, Marketing And Advertising AI Tutor, Customised Learning Materials, Automated Assignment Review, Automated Note Making, Customer Support, Marketing And Sales, No-Code Website/App Development Personalised Invested Recommendation, Customer Support, Marketing And Advertising, Marketing And Sales, Custom Market Performance Report Generation, No-Code Website/App Development Drug Discovery/ R&D, Customer Support, Lab Test Report Generation, Marketing And Advertising, No-Code Website/App Development, Personalised Health Recommendation Based On Patients Medical History. Text Content Generation/Editing, Image Generation/Editing, Video Generation/Editing, Ai News Anchors, No-Code Website/App Development, Customer Support, Marketing And Advertising Software Product/Application Testing, No-Code 3rd Party Integration, No-Code Website/App Development, Customer Support, Marketing And Sales, Custom Client Report Generation Source: Inc42, multiple secondary sources Note: The sectors and GenAI use cases highlighted in this report are not exhaustive but have been selectively chosen based on the significance indicated during our research © INC42 MEDIA | NOT FOR DISTRIBUTION / 31
  • 32. Five Key Growth Drivers Of GenAI In India Digitalisation & Cloud Computing: With more than 759 Mn active internet users, India ranks as the world's second-largest internet user base. Cloud computing in India is estimated to account for 8% of India’s GDP by 2026, with a potential to add $310 Bn to $380 Bn to the country’s GDP. Demand For Creative Content: India's significant consumer base for tech giants like Google, Meta, and Snapchat creates a lucrative marketplace for digital marketing, leading to increased demand for digital creatives today and in the future. Access To Structured Data: The internet has produced enormous volumes of user and business data worldwide, totalling 329 Mn terabytes (TB) each day. Enhanced access to organised data will significantly enhance AI adoption in the nation, resulting in heightened output accuracy. New Developments In AI Models: Just as the 2017 breakthrough in transformer ML models by Google scientists paved the way for the development of today's popular Generative AI models like ChatGPT and BARD, future innovations in this technology have the potential to broaden its applications across various domains and industries. Workflow Automation: As India aims for a $5 Tn economy by 2030, automation in business operations will play a key role. The adoption of Chatbots in leading Indian startups and corporations has already disrupted customer support roles, and this trend is likely to continue and expand in areas such as digital marketing, sales, software development and client servicing. © INC42 MEDIA | NOT FOR DISTRIBUTION / 32
  • 33. Five Critical Hurdles Facing India's GenAI Ecosystem Lack Of Startups In GenAI Foundation Models: Among the 50+ Indian GenAI startups we identified for this report, all focus on the application layer, primarily developing apps using models like ChatGPT, with none involved in creating GenAI foundation models. High Expense Of GenAI Model Training: The hardware and infrastructure costs for training large language models are prohibitively high, as exemplified by the need for 285K CPUs and 10K Nvidia GPUs to train GPT-3. Issues Of Bias and Inaccuracy: Biases inherent in the data can be passed on to models trained on large datasets. A major challenge lies in ensuring the fairness and reduction of bias in the content generated. Legal And Regulatory Challenges: In recent years, the Indian government has been regulating emerging tech sectors like fintech, social media, and online pharmacies. Regulations con- cerning intellectual property, privacy, and content generation rights are likely to be enacted. Concerns Over Deepfake And Misinformation: Deepfakes, which are convincingly realistic forgeries generated by models, present ethical issues related to misinformation, privacy, and potential ma- levolent uses. © INC42 MEDIA | NOT FOR DISTRIBUTION / 33
  • 34. www.inc42.com Contact: editor@inc42.com Inc42 is India’s largest tech media & information platform on a mission to build & serve India’s tech, startup & internet economy. From breaking the latest news to discovering the hottest startups, from spotting upcoming trends to simplifying complex concepts, we cover everything tech in India’s internet economy. Born in January 2015, Inc42 has become the leading source for news & analysis on India’s rapidly growing tech, startup & internet economy. Inc42, with over 35,000+ published stories, 80+ research reports, 120+ conferences & events & having featured 1000s of entrepreneurs, now reaches over 25 Mn+ tech leaders & professionals every month. CREDITS SANDEEP SINGH ANALYST Inc42 Media, 59/16, 4th Floor, Jujhar Tower, RD Marg, Kalkaji, New Delhi, Delhi 110019 ADDRESS SABITH DESIGN
  • 35. Disclaimer The data provided in this report has been obtained from public and private sources. We have made every attempt to ensure that the information presented in this report is accurate and free from any discrepancies. Ideope Media Pvt Ltd, the parent company of Inc42 Media and Inc42 DataLabs, is not responsible for any inaccuracy in the information presented or for any damages caused by the use of information provided in this report. In case of any discrepancy or errors in the data, you can contact us at editor@inc42.com and we will try our best to update the information in the digital version of the report. We are constantly updating our database of startups due to new person using or relying on any information in this publication. This report has been prepared in good faith on the basis of information available at the date of publication without any independent verification. Ideope Media Pvt. Ltd. does not guarantee the accuracy, reliability or completeness of the information in this publication. Readers are responsible for assessing the relevance and accuracy of the content of this publication. While this report talks about various individuals and institutions, Ideope Media Pvt. Ltd. will not be liable for any loss, damage, cost or expense incurred or arising by reason of anyperson using or relying on any information in this publication. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Ideope Media Pvt Ltd and is not intended to represent or imply the existence of an association between Ideope Media Pvt Ltd and the lawful owners of such trademarks. Information regarding third-party products, services and organisations was obtained from publicly available sources, and Ideope Media Pvt. Ltd. cannot confirm the accuracy or reliability of such sources or information. Its inclusion does not imply an endorsement by or of any third party. The views and opinions in this report should not be viewed as professional advice with respect to your business.