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India's Most Admired Leaders in Real Estate June 2023.pdf
1. Nestling You in a Comfortable Joyous Living of Fuerzaa
India's Most
Admired
Leaders in
Real Estate
Vol 06
Issue 07
2023
Mr Harshavardhan Galla
Fuerzaa Group
Harshavardhan
Harshavardhan
Galla
Galla
Changing Role of Leaders
in the Indian Real Estate
Sector
Evolving Leadership
How Real Estate Leadership
is Coping with the Heightened
Consumer Expecta ons?
Industry Sagacity
www.insightssuccess.in
5. ndia's real estate sector has witnessed tremendous
Igrowth and transformation over the years, and this
success can be attributed to the visionary leaders who
have shaped and influenced the industry. These leaders
possess a unique blend of expertise, business acumen and a
deep understanding of the real estate market dynamics in
India. Their exceptional leadership has not only propelled
their respective companies to new heights but has also
contributed to the overall development of the real estate
sector in the country.
In this exclusive edition of India’s Most Admired Leaders
in Real Estate, we will delve into the lives and
achievements of some of India's most admired leaders in
the real estate industry. These individuals have not only
achieved remarkable success in their careers but also earned
the respect and admiration of their peers, colleagues, and
the industry as a whole. From their innovative strategies to
their unwavering commitment to quality and customer
satisfaction, these leaders have set the benchmark for
excellence in the Indian real estate landscape.
Their stories are a testament to the possibilities and
potential of the Indian real estate market and provide
valuable insights into the qualities and attributes required to
succeed in this dynamic and ever-evolving industry.
Whether it's their ability to navigate through challenges,
their foresight in identifying emerging trends, or their
emphasis on sustainable and responsible development,
these leaders have left an indelible mark on the Indian real
estate sector.
Through their leadership, they have not only created iconic
projects but have also contributed to the economic growth
of the nation, generating employment opportunities, and
fostering urban development. Their dedication to innovation
and their ability to adapt to changing market conditions
have enabled them to stay ahead of the curve and emerge as
thought leaders in the industry.
From developers and entrepreneurs to architects and
designers, these leaders represent various facets of the real
estate sector. Their diverse backgrounds and experiences
have shaped their unique perspectives, enabling them to
make significant contributions to the industry. Whether it's
through their groundbreaking residential projects,
commercial ventures, or infrastructure developments, they
have redefined the urban landscape of India, leaving an
indelible imprint on the cities they have touched.
Join us as we explore the journeys of these exceptional
leaders, their achievements, and the impact they have made
on the Indian real estate industry along with two trendy
articles to give you comprehensive insights. From their
inspiring leadership styles to their ability to create
transformative spaces, India's most admired leaders in real
estate continue to shape the future of the industry, setting
new standards of excellence along the way.
Read ahead, and enjoy!
Kedar Borgaonkar
Assisting Editor
kedar.borgaonkar@insightssuccess.com
6. Cover
Story 08
Nestling You in a Comfortable Joyous Living of Fuerzaa
Harshavardhan
Harshavardhan
Galla
Galla
7. Articles
Profiles
Changing Role of Leaders
in the Indian Real Estate Sector
Evolving Leadership
How Real Estate Leadership is
Coping with the Heightened
Consumer Expecta ons?
Industry Sagacity
HM Group
The Architects of Futuris c Vision
Clearspace
Transforming Realty
Dream into a Reality
Kundan Spaces
Rediscovering the Wonders of
Life and Splendors of Living
SILA
The Real League of
Extraordinary Leaders
20 14
24
30
16
26
9. Company Description
HM Group's HM Constructions is one of the Bangalore's
largest real estate companies in terms of revenues,
earnings, market capitalization, and developable area.
Clearspace is a prop-tech platform that works closely with the
industry best real estate conglomerates, helping customers with
exclusive inventories, best offers, lowest pricing as well as
industry’s best performance.
With more than four decades of industry experience in
infrastructure development and construction, Fuerzaa has
imbibed a meaningful outlook towards building eco-sustainable
properties across Hyderabad.
HM Group
Clearspace
Fuerzaa Group
Manjusrii Manilal,
GM/Head of Sales,
Marketing and
Customer Service
Avinash Havele, Rishikesh
Chavan and Vaibhav Jathar,
Founders
Mr Harshvardhan Galla,
Managing Partner
Kundan Spaces is a well-known real estate developer in
Pune that has successfully delivered premium
residential and commercial projects.
Kundan Spaces LLP Mr. Vedanth Mehta,
Partner
SILA is a real estate platform from Mumbai providing
facilities management services, project management and
advisory and real estate development across India.
SILA
Sahil Vora,
Founder,
Rushabh Vora
Co-founder and CEO
Featuring
India's Most
Admired
Leaders in
Real Estate
10. Nestling You in a Comfortable Joyous Living of Fuerzaa
Our customers have experienced
our features and now understand
the value Fuerzaa gives into each of its
residences as many feelings and experiences
can't be associated with a price.
Harshavardhan
Harshavardhan
Galla
Galla
12. hings are how you perceive them. Life shapes the
Tdream you want to live in reality. In the traditional
sense, when reality hits, life happens to you in the
way that others want to impose everything on you.
The game is about more than just perspectives. It is the way
you wish to live in your most fascinating dream in your
heart. You want to feel alive as time passes by.
You want to live in the safest, cleanest, liveliest, joyous,
comfortable and holistically sustainable environment
possible, created by those who share your desire to live
beyond time, in the nest of the present, nestled in the
warmth of the future on the tree of changing seasons. That
is your subconscious desire manifesting itself in your dream
home, which you may believe is impossible.
It was before Harshavardhan Galla entered the Indian
Real Estate space as a Managing Partner in 2017 by
launching Fuerzaa, an exclusively unique real estate
development brand, to offer premium-seeking selective
homeowners like you what they want in their dream
home––
Living in the True Sense of Things…
Harsha conveys that Fuerzaa is a Spanish word that means
‘Strength.’ The unique name was selected to differentiate
itself amidst the several real estate brands emerging in
India. Fuerzaa ventured into its pilot project in 2017 in
Telangana and currently executes real estate and
infrastructure construction projects.
With residences designed around exclusivity, positivity,
plenty of ventilation, value luxury, untold comfort, and
community bonding, Fuerzaa caters only to an exclusive
segment of customers who want their residences to be more
than just the square footage they get and who know that
their communities are where their next friends are going to
be made. "A house and a community speak about a person,
it's the identity of how they prefer to live. A house is what
you can make better, but the icing would be to live in a
small, safe, luxurious, bonded community where everyone
wants to live a better life, which is not a very common sight
in India," says Harsha.
There is no immediate competitor to Harsha and his team at
Fuerzaa, as they fill in a space where builders don't want to
take the risk giving more to their Resident’s as Fuerzaa
gives their Residents access to facilities that a community
of 350-500 Units provides, in a community that less than
100-120 Units. The idea is inspired by the international
markets, where small communities live luxurious lifestyles
and are bonded with one another. Those who have been or
lived abroad would understand the joy of living in such
communities, but often don't find them here in India.
In Pursuit of Excellence
Telling more about Fuerzaa's offerings and aspects making
it stand out in the cutthroat competition, Harsha says while
companies strive to cut costs to increase revenues and
profits, Fuerzaa never aimed at just cutting costs, but
prioritizes achieving higher value by maintaining quality
and constructing with specifications that add value to the
homes, for those customers who can recognize the benefits
of such higher specifications. Initially, it was difficult for
Fuerzaa to convey to its customers, as customers only relate
the product price with the area being offered, without
getting into the details about the quality or the features or
characteristics of the house, which add to the cost, but is
seldom recognized or perceived as valuable, unless one
experiences it. "Our customers have experienced these
features and now understand the value Fuerzaa adds into
each of its residences as many feelings and experiences
can't be associated with a price," he reflects. With more
than four decades of industry experience in infrastructure
Harsha has worked to
understand customers'
subconscious liking/preferences
in the residences they want to
live in and is building Fuerzaa
to develop projects like those.
India's Most Admired Leaders in Real Estate
13. development and construction, Harsha has imbibed a
meaningful outlook toward building eco-sustainable
properties across Hyderabad.
Sustainable Evolution
The first project, wherein they built a community with 75
apartments, enjoy the facilities of a community that would
normally have more than 200 Apartments. "It's exclusivity,
yet luxurious," expresses Harsha, who is a Civil Engineer
from R V College, Bangalore, and has pursued his MBA
(PGPMax) from the Indian School of Business, Hyderabad,
carrying an experience of 16 years with him, working in
India, Qatar and Sri Lanka across various projects.
Sharing their vision, Harsha says it is, ‘To conceptualize &
develop projects that offer the utmost value for the
customer's hard earned money and encourage customers to
build strong friendships in their communities.’
After his initial four years of closely monitoring and
managing the construction business in Qatar, he returned to
India in 2010, to face bigger challenges and executed bigger
projects in the family-run infrastructure construction
business who are in the industry for around 4 decades,
founded by his father in 1983.
He further states that Fuerzaa’s mission is, “To adapt to the
changing lifestyles and to adopt the new technologies in
construction, while understanding the subconscious needs
of the customers to build communities where the residents
are happy, content & aspiring to move ahead, thus making
Fuerzaa the preferred organization for residential and
commercial spaces.”
During his career, Mr Harshavardhan Galla was appreciated
by many Senior Government Officials, Political Leaders,
Cabinet Ministers, both in India and Sri Lanka, for his
commitment towards quality and attitude towards tackling
the challenges that come up in civil construction. Harsha
thanks his father for inculcating in him, since his early
years, the core philosophy that constructing good quality
will soon be your recognition and is always rewarded in the
long run, as his father commands very high respect in India
for delivering quality construction projects for the
Government since four decades. “Attention to Detail,
Trustworthiness, Socially Responsible Approach, Crafting
Premium Spaces, Innovative Attitude, Fair Value to
Customer, Trusted Buildership, Quality, and Efficient use
and conservation of resources, are our core values,” he
shares.
Looking at the gap in the market for good value residences
sought by customers who seek a better lifestyle and good
value, he ventured into the real estate industry under the
brand Fuerzaa in 2017 to understand the way real estate
works in India. Simultaneously, he took up the MBA
(PGPMax program) at the Indian School of Business to
plan and build a Real Estate Company, adopting value
proposition, customer understanding, and market
segmentation.
Continuous Improvisation
As Harsha spends a lot of time when he intends to learn to
improvise, he adopted the same method with Real Estate in
his first project, which was closely monitored by him to
assess the issues in the industry, in addition to the major
challenges like demonetization, GST implementation,
COVID Pandemic, customer mindset, ease of doing
business in the ecosystem, etc. Harsha––who was also
14. nominated in the list of upcoming CEOs in real estate––is
now set to take Fuerzaa forward as he has trained his team
on what is needed in a good residence and how to tackle the
regular challenges in the industry, as he has worked to
understand customer's subconscious liking/preferences in
the residences they want to live and is building Fuerzaa to
develop projects like those.
Based on his learnings at ISB, Harsha implemented a few
surveys/exercises to understand the customers better and
also aligned his team to be specific on the customer
segment, their requirements, and the pricing, so the
customer gets the best value at all times. Fuerzaa has tested
an algorithm to analyze if the customer is the right fit for
the community they are building and has adjusted its units
based on what a customer desires. Fuerzaa is also
developing an app to cater to the requirements of its
Residents, and the same is being tested and awaits to be
launched soon.
Luxurious Caring
In his advice to the young generation who aspire to venture
into the real estate space, Harsha says, "Real estate is a big
market and there is space for everyone, but always
remember, you are not selling a house, but a very important
and emotional dream, for which your customer or his / her
family has really worked hard. So, build your project as if
it's your own house. I feel most happy, when I know my
customer is happy and are achieving their life’s stones in
the houses we have built, and I am glad to witness it in our
completed project.
Not to forget, the ecosystem of permissions, approvals, and
dealing with Government agencies are not that easy, and
managing the workers is another big task, looking at the
scarcity of skilled labour in India. So if you are venturing
in, understand this is a major challenge you have to
overcome and understand which customer you are
targeting, as customer segments range from low-cost
housing to luxury housing.”
With the learnings under its belt and under the leadership of
Mr Harshavardhan Galla, Fuerzaa is catering to an
exclusive customer segment who desires a high-quality yet
private lifestyle, “Which we believe, is still not being taken
care of,” says Harsha, adding, “This can also be seen in
our upcoming project in Hyderabad catering to the new
normal, 3BHK's only with features/experiences way better
than the market, aimed for those specific customers who
want to experience life beyond the house.”
The project will open its doors to the public in January
2023 where customers could visit their experience center,
and model flat, so they know what kind of living Fuerzaa is
offering. Fuerzaa is also working on two vacation plot
community projects, one each in Goa and Hyderabad,
where customers can buy the land and build their vacation
home to suit their aspirations, just the way they want it.
"We also have a Luxury Villa Project in the pipeline in
Hyderabad," he concludes.
I feel most happy, when I know
my customer is happy and are
achieving their life's milestones
in the houses we have built,
and I am glad to witness it
in our completed project.
TM
16. ompared to other sectors, the real estate industry
Cwas late in adopting tech. But today, after the
global coronavirus crisis, trying to emerge from its
labyrinth, the realty sector is adapting to the advanced tech
reality.
Proptech is the latest buzzword transforming this industry
with digital solutions like software, tools, websites, apps,
AI, and ML and changing by using novel technologies in
the overall management of property and constructing
structures based on the concepts like sustainability,
connectivity and automation.
The ultimate result is smart realty and a comfortable
modern experience to all the stakeholders, from real estate
developers to the end buyers and consumers of that
property.
One exemplary brand emerging fast is Clearspace, a Pune-
based global Proptech firm.
Established by Avinash Havele, Rishikesh Chavan and
Vaibhav Jathar, three visionary leaders and Founders, the
firm is leading this tech-revolution of Indian Realty space.
A combined experience of sixty years of the three founders
CLEARSPACE
Transforming Realty Dream into a Reality
14 | June, 2023 www.insightssuccess.in
17. India's Most Admired Leaders in Real Estate
in corporate real estate with brands e.g. Peninsula Land
Ltd., Gera Developments, Rohan Builders etc., has helped
the organisation create its niche in three emerging real
estate markets of Pune, Mumbai, and Dubai. Clearspace
currently stands as one of the prominent brands in Pune and
spreading its wings in the other promising markets in India
and abroad.
In an interview with Insights Success for its edition of
‘India's Most Admired Leaders in Real Estate,’Avinash is
briefing us about his and other founder’s transparent vision,
mission, and values regarding Clearspace. The excerpts of
the interview are given below.
Please brief our audience about Clearspace, its USPs,
and how it is currently positioned as one of the most
recommended real estate companies.
Clearspace is a prop-tech platform that works closely with
the industry best real estate conglomerates, e.g., VTP
Realty, Shapoorji Pallonji, Godrej etc. It helps the custom-
ers with exclusive inventories, best offers, lowest pricing as
well as industry’s best performance.
Tell us more about your company’s offerings and what
aspects make it stand out in the cutthroat competition.
We create a wow experience for our customers throughout
their journey of buying their home through our innovative
platform; this is also backed up by 60+ years of core
experience in identifying the top brands, premium yet
affordable homes, detailed market research and legal due
diligence etc. We pledge to better ourselves every day to
keep on making this experience better and better for our
customers, with the help of cutting edge technology.
Being an experienced leader, share your opinion on how
modern technologies like AI and ML impact the real
estate space. How are you adapting to the change?
During and Post COVID - Businesses had no choice but to
adopt some of the interesting methodologies with respect to
digital platforms, analytics, AI, ML, etc. We see this as a
sea change and are pretty sure that these tools will become
game changers for businesses, employees, developers.
For the customers - this would completely transform the
processes and bring in a lot of transparency to all the
stakeholders involved - we are quite confident that this
would help us scale our efficiency by three to five times as a
business.
What would be your advice to the young generation who
aspire to venture into the real estate space?
Focus, persistence, long-term approach, technology,
analytics, etc., are my key takeaways for the young
generation. People with a short team approach should stay
away from the real estate space and come back only when
prepared to take the plunge.
How do you envision scaling your company’s operations
and offerings in 2022 and beyond?
We have seen a lot of real estate advisories or tech plat-
forms coming to India in the last couple of decades - very
few brands have become successful in making their mark
pan India as well as in the international markets - Our
vision for 2022 is to scale our systems, technology, and
resources to cater to emerging Indian markets as well as
prepare ourselves for the Global journey in 2023 and 2024.
We create a wow experience
for our customers
throughout their journey
of buying their home
through our innovative
platform, Clearspace.
‘‘
‘
‘
15 | June, 2023 www.insightssuccess.in
19. The Indian real estate sector has undergone signifi-
cant transformations in recent years, reshaping the
role and responsibilities of its leaders. With
evolving market dynamics, changing consumer preferences,
and the introduction of new technologies, leaders in the
industry have had to adapt their strategies and approaches
to stay ahead in a competitive landscape. Let us explore the
changing role of leaders in the Indian real estate sector and
how they are navigating through these dynamic times.
Embracing Innovation and Technology:
One of the key aspects of the changing role of leaders in the
Indian real estate sector is the embrace of innovation and
technology. Forward-thinking leaders have recognized the
potential of technologies like artificial intelligence, big data
analytics, virtual reality, and blockchain, among others, to
streamline processes, enhance customer experiences, and
drive operational efficiencies. From using data analytics to
gain insights into market trends and customer behaviour to
adopting virtual reality for immersive property tours,
leaders are leveraging technology to gain a competitive
edge and deliver value to their customers.
Focus on Sustainable and Responsible Development:
There has been a growing emphasis on sustainable and
responsible development in the real estate sector in recent
years. Leaders must incorporate environmentally friendly
practices, promote energy efficiency, and prioritize green
building certifications. The role of leaders has expanded to
include sustainability considerations, such as implementing
renewable energy solutions, adopting eco-friendly construc-
tion materials, and incorporating water conservation
measures. By integrating sustainability into their projects,
leaders contribute to environmental preservation and
address the changing demands of conscious consumers.
Customer-centric Approach:
The changing dynamics of the real estate sector have
necessitated a shift towards a customer-centric approach.
Leaders now recognize the importance of understanding
and anticipating customer needs, preferences, and aspira-
tions. They invest in market research, customer feedback
mechanisms, and data analytics to gain valuable insights
into customer behaviour and expectations. By aligning their
strategies and offerings with customer demands, leaders can
provide personalized experiences, deliver quality products
and build long-term relationships with buyers.
17 | June, 2023 www.insightssuccess.in
20. Collaboration and Partnerships:
Leaders in the Indian real estate sector are increasingly
seeking collaborations and partnerships to drive growth and
innovation. They are forming strategic alliances with
technology companies, financial institutions, and other
stakeholders to leverage their expertise and resources.
These collaborations enable leaders to access new markets,
diversify their offerings, and explore innovative business
models. Additionally, partnerships with government bodies
and industry associations help leaders navigate regulatory
frameworks, advocate for industry reforms, and contribute
to policy-making processes.
Agility and Adaptability:
In a rapidly changing environment, leaders in the Indian
real estate sector must demonstrate agility and adaptability.
They must stay updated with market trends, regulatory
changes, and emerging technologies. Flexible decision-
making and the ability to pivot strategies quickly are crucial
for success. Leaders must also foster a culture of innovation
and continuous learning within their organizations to ensure
their teams can navigate uncertainties and capitalize on
opportunities.
Risk Management and Financial Expertise:
With the increasing complexity of real estate transactions
and financing options, leaders must possess strong risk
management skills and financial expertise. They must
navigate through intricate legal and regulatory frameworks,
manage project financing, and mitigate potential risks
associated with market fluctuations, project delays, or
unforeseen challenges.
Ethical and Transparent Practices:
Transparency and ethical conduct have become paramount
in the real estate industry. Leaders are expected to uphold
the highest standards of integrity, ensuring transparent
dealings, fair pricing, and ethical practices throughout their
organizations. By promoting transparency and accountabil-
ity, leaders can build trust among stakeholders and enhance
the sector's reputation.
Talent Development and Team Building:
Leaders play a crucial role in developing and nurturing
talent within their organizations. They must attract skilled
professionals, provide training and development opportuni-
ties, and foster a collaborative work culture. Effective team
building and leadership development programs help create
a dynamic workforce capable of meeting the evolving
demands of the real estate sector.
Market Diversification and Expansion:
As the Indian real estate sector expands beyond traditional
residential and commercial segments, leaders are exploring
new avenues for growth and diversification. They are
venturing into affordable housing, co-living, warehousing,
logistics, and hospitality sectors. By identifying emerging
opportunities and expanding their portfolios, leaders can
capitalize on evolving market trends and enhance their
competitive position.
Social Impact and Community Development:
The role of leaders extends beyond financial success, with
an increasing focus on social impact and community
development. Leaders are expected to contribute to the
betterment of society through initiatives such as sustainable
development, community engagement, and corporate social
responsibility. By incorporating social and environmental
considerations into their projects, leaders can positively
impact communities and enhance their brand reputation.
Crisis Management and Resilience:
The real estate sector is susceptible to various challenges,
including economic downturns, natural disasters, and global
crises. Leaders must exhibit strong crisis management skills
and resilience to navigate such situations. They need to
devise contingency plans, implement risk mitigation
strategies, and lead their organizations through challenging
times while ensuring the well-being of their stakeholders.
In conclusion, the changing role of leaders in the Indian real
estate sector encompasses various aspects such as risk
management, financial expertise, ethical practices, talent
development, market diversification, regulatory
compliance, social impact, and crisis management. By
embracing these evolving responsibilities, leaders can steer
their organizations towards sustainable growth, innovation,
and success in an increasingly dynamic real estate
landscape.
18 | June, 2023 www.insightssuccess.in
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22. To build humongous ships like that of the Titanic
demands precise engineering. That same exactitude
craftsmanship is required in crafting ultra-luxurious
architectural vistas. A landscape that inspires all the joyful
memories of the past and a promise that the future is here.
HM Group is that combination of your reflective dreams
and desires, space comics designs, preferential location, and
luxuriates features. It will give you a deep sense that finally,
you have arrived in your life.
The HM Group has been a mainstay in the real estate
industry of Bengaluru since 1991. The company has been
developing residential and commercial spaces for over
thirty years and is one of the largest companies in the city in
financial, market share, and developed areas alike.
Widely regarded as the best developer in the city, the
constant commitment to absolute professionalism,
uncompromising quality, and on-time deliveries have been
the catalysts for the continuous upward curve that has been
the trademark of the company.
An Embodiment of Sheer Will
Manjusrii Manilal – GM/Head of Sales, Marketing and
Customer Service at HM Group – is one of the most sought
after and respected professionals in the real estate industry
of Bengaluru. Twenty-two years of service, fourteen years
in real estate, twelve of which are with HM Group, years
put into developing brands, discovering their identity and
successfully translating the essence of the brands to the
target audience.
Named one among the top 10 women leaders in real estate
2022, top 50 marketing minds of India in the realty sector
and top 100 great people managers of India, she is an
embodiment of sheer will, perseverance and commitment.
Her resume is decorated with a university rank in bachelor's
in business and law, certifications from Harvard and Curtin
Universities, certified by Six Sigma and membership in the
RICS. She is also a member-at-large of CREW Network,
dedicated to transforming the real estate industry by the
global advancement of women.
Manjusrii is a leader who spearheads company strategies.
Her blend of compassion, empathy, and a never-say-die
attitude paired with the hunger to learn and evolve through
customer feedback helps HM Group give the customer what
they need.
Today, the group boast of over sixty completed projects all
over the city and a clientele that numbers in thousands.
Headed by a core management team of experienced and
driven professionals, HM group's vision to be the most
preferred and trusted service provider in real estate through
consistent delivery of the committed quality of its value and
services is materialising in every project it takes up and
further cementing its place in the industry.
Outsmarting the Competition
The company's strength lies in a deep understanding of the
client requirements in the rapidly evolving metropolis.
Staying a step ahead of its clients at all times is the secret to
delivering every project to meet, if not beat, client
expectations and enhance the overall experience of its
partnerships.
Manjusrii says that they understand the emotions that go
into owning a house and making it a home, one of the main
driving forces of the company. With residential and
The
Architects
of Futuristic
Vision
India's Most Admired Leaders in Real Estate
20 | June, 2023 www.insightssuccess.in
24. commercial projects scattered all over the city, HM Group
is sure to have something for everyone.
From budget homes to uber-luxury palatial residences, from
small kiosks to spaces for an entire IT start-up, they have it
all. They were one of the first companies who introduced
communal workspaces and work pods to suit the micro
start-ups of Bangalore.
Capitalising on the expansion of the IT sector in the city,
they also introduced office spaces that are fully decked out
for clients to lease and use without worrying about the
internet, water, furniture or interior design. The volatile
nature of the market and the ever-changing demands of the
market can be met only by futurists and visionaries who
have a deep understanding and can predict the changes
before they happen, which is the strength of the HM Group.
They have dedicated teams for client services, security and
property management. Their teams will ensure that your
offices, common areas and amenities are impeccable for
your use.
Tech-impetus
Technology adoption has been gaining traction in this
conservative and traditional industry. Companies that would
cater to a micro market in their vicinity are now opening
doors to the world. The impetus of AI and ML technology is
evident in the nature of the sale, where multiple site visits
are cut through virtual walkthroughs, and deals are being
made based on a single visit.
The journey of automation in this industry has just begun,
and a future without a technological revolution seems
impossible. From a simple chatbot for client interactions to
advanced resource optimisation technology, HM Group
embraces every advancement that streamlines our
operations in planning, execution, marketing, or sales.
Proactive Defence Against the Pandemic
Being a service provider, HM Group had to be proactive
when the pandemic hit. The company responded with
dedicated core teams and action committees within four
days of the breakout to settle the anxiety of their residents
and labour alike by providing specific crisis management
solutions for the different issues that arose.
On-site labour camps, flexibility to work from home to add
value in whatever way and magnitude possible under the
circumstances, WHOs protocols for sanitation, personal
health and community wellbeing were efficiently adopted.
In a nutshell, HM Group thought from the heart.
The pandemic brought a newfound appreciation for every
square inch of space in homes. With families crammed
together, working from home, the need for dedicated home
offices or bigger homes became evident to the public, which
resulted in people looking for better homes and that boosted
enquiries and sales.
As a company, HM Group has always been quick to ride the
wave of change based on the demands of the clientele, the
only reason why it has remained relevant and will continue
to do so in future. The pandemic lockdown and its
uncertainties allowed them to relook their processes and
streamline them further.
Real Wisdom
In advice to the young generation who aspire to venture into
the real estate space, Manjusrii says that the realty industry
is one that thrives on a combination of hard work and smart
decisions. Relentless grind, a yearning to learn, dedication
and perseverance are the reality of the workplace.
At its core, this is a reputation and customer-driven
business and maintaining customer relations are critical.
Understanding the nuances and the unsaid desires of the
clients at large will ensure you know what sells, and this is
the path to success in this space.
Reshaping the Future
Speaking about the future, Manjusrii says, "HM Group has
grown from strength to strength, and the future holds
exciting prospects for us. We have multiple projects in the
pipeline which will keep the company thriving for years to
come."
In the future, HM Group will continue to deliver on dreams
and lifelong goals with properties that will shape the
Bengaluru of the tomorrow.
HM Group understand the
emo ons that go into
owning a house and making
it a home, one of the main
driving forces of the company.
22 | June, 2023 www.insightssuccess.in
29. n today's rapidly evolving real estate market,
Iconsumers have become more discerning and
demanding than ever before. With access to
information, technology, and a plethora of choices, they
expect a seamless and personalized experience when it
comes to buying or investing in real estate.
This shift in consumer expectations has posed new
challenges for real estate leadership, requiring them to
adapt their strategies and approaches to meet these
heightened demands. In this write-up, we will explore how
real estate leadership is coping with the heightened
consumer expectations and delivering exceptional
experiences to their customers.
Customer-centric Approach
Real estate leadership recognizes that a customer-centric
approach is essential in meeting and exceeding heightened
consumer expectations. They are investing in understanding
the needs, preferences, and aspirations of their target
audience through market research, surveys, and customer
feedback mechanisms.
By gaining insights into customer expectations, leaders can
tailor their offerings, design processes, and provide
personalized experiences that resonate with their target
customers. This customer-centric approach fosters loyalty,
positive word-of-mouth, and strengthens the brand's
reputation.
Enhanced Digital Experiences
The digital revolution has transformed consumer
expectations across industries, including real estate. Real
estate leaders are leveraging technology to create enhanced
digital experiences that simplify the home buying or
investing journey. They are investing in user-friendly
websites, mobile apps, and virtual reality tools to offer
virtual property tours, interactive floor plans, and
immersive experiences. By embracing digital innovation,
leaders can provide consumers with convenient access to
information, streamline transactions, and improve overall
customer satisfaction.
Emphasizing Transparency and Trust
Transparency and trust are paramount in meeting consumer
expectations. Heightened consumer expectations emphasize
the need for transparency and trust in real estate
transactions. Leaders are proactively addressing this by
providing clear and comprehensive information about their
projects, including pricing, amenities, specifications, and
legal compliance. They are embracing transparency in
How
Real Estate
Leadership is Coping with the
Heightened Consumer
Expectations?
27 | June, 2023 www.insightssuccess.in
30. dealings, ensuring that consumers have access to accurate
and up-to-date information.
Real estate leadership is also focusing on building trust by
delivering on promises, being responsive to customer
inquiries, and maintaining a strong reputation for quality
and reliability. They share comprehensive project details,
pricing structures, legal compliances, and deliver on
promises made. By prioritizing transparency, leaders foster
long-term relationships and instil confidence in their
customers, mitigating concerns and doubts associated with
the real estate industry.
Leveraging Technology, Quality and Innovation
In the era of digital transformation, real estate leadership
recognizes the need to leverage technology and innovation
to meet heightened consumer expectations. Leaders adopt
cutting-edge technologies, such as virtual reality property
tours, augmented reality visualization, and online platforms
for seamless property transactions. They implement
customer relationship management systems to enhance
engagement, automate processes, and provide real-time
updates to buyers.
By embracing technology, leaders streamline operations,
enhance efficiency, and deliver an enhanced digital
experience that aligns with consumer expectations. To meet
heightened consumer expectations, real estate leaders are
placing a strong emphasis on quality and innovation in their
projects.
They are investing in cutting-edge architecture, design, and
construction techniques to create unique and aesthetically
appealing spaces. From eco-friendly features to smart home
automation, leaders are incorporating innovative solutions
that enhance the overall living experience. By delivering
high-quality projects that offer value and innovative
features, leaders are setting themselves apart in a
competitive market.
Prioritizing Lifestyle Amenities
Today's consumers seek more than just a home; they desire
a holistic lifestyle experience. Real estate leaders
understand this shift and prioritize the incorporation of
lifestyle amenities within their projects. They create vibrant
communities with recreational facilities, fitness centres,
landscaped gardens, and co-working spaces. By curating a
range of amenities that cater to diverse interests and
aspirations, leaders enhance the overall living experience,
setting themselves apart in the market.
Enhancing After-sales Support
Real estate leadership extends its commitment beyond the
point of sale by providing comprehensive after-sales
support. They offer efficient customer service channels,
prompt issue resolution, and facilitate a smooth transition
for homeowners. Leaders understand that ongoing
engagement and support foster customer satisfaction and
generate positive referrals, ultimately leading to long-term
success.
Engaging in Continuous Learning
To cope with heightened consumer expectations, real estate
leadership acknowledges the need for continuous learning
and professional development. They stay updated on
industry trends, market dynamics, and emerging
technologies. Leaders attend conferences, engage in
networking opportunities, and invest in their teams' skill
development. By fostering a culture of learning and
innovation, leaders can adapt to changing consumer
expectations and deliver cutting-edge solutions.
Real estate leadership is embracing the challenge of
meeting heightened consumer expectations by adopting
customer-centric approaches, emphasizing transparency,
leveraging technology and innovation, delivering quality
and value, prioritizing lifestyle amenities, enhancing after-
sales support, and engaging in continuous learning.
By understanding and adapting to the evolving needs of
homebuyers and investors, real estate leaders can thrive in a
competitive market and build long-lasting relationships
based on trust, quality, and exceptional experiences.
28 | June, 2023 www.insightssuccess.in
31.
32. While Sahil was working at a hedge fund in New
York, he took the above quote in Richard
Branson's book "Screw it, let's do it!" to his
heart, and ideas started brewing in his mind, and that is how
he ventured SILA in 2010 with his brother Rushabh.
Currently, SILA services eighty-five million sq. Ft. of prime
real estate for large MNCs and brands like Goldman Sachs,
Huntsman, Xander, Paytm, Google, Facebook, Upgrad,
Amazon, Morgan Stanley, JSW, Piramal, Godrej, DLF,
Lodha, Brigade, and marquee assets like the Mumbai
International Airport (T2), Kempegowda International
Airport Bengaluru, World Trade Center, Four Seasons Hotel
(Mumbai), and many more.
It is one of the very few Indian companies that provide a
wide range of real estate services – facility management,
project management/interior contracting, and real estate
advisory.
Sahil Vora, Founder, SILA, worked at George Weiss
Associates, a $3 billion hedge fund in New York, before
moving back to India to pursue his passion for
entrepreneurship.
Sahil's leadership capabilities and track record over the last
few years led him to be named in Entrepreneur Magazine's
'35 under 35' list in 2018. Sahil is also an avid sportsman
and was an Indian National Squash team member.
Before starting SILA with his brother in 2010, Rushabh
Vora, Co-founder and CEO, worked in capital markets
and investment banking in Singapore and New York. He
has worked at BGC Cantor Fitzgerald, UBS Investment
Bank, and Lazard. He holds an MBA from INSEAD,
France, and a BA in Economics and Chinese from Trinity
College, USA.
Rushabh has played squash at the International Level,
representing India. Over the last few years, his leadership
capabilities and track record led him to be named in
Entrepreneur Magazine's '35 under 35' list in 2018.
Escalating Entrepreneurial Benchmarks
SILA is a Real Estate Platform. Over the last decade, it has
scaled efficiently, managing over eighty-five million sq. Ft.
The Real League of Extraordinary Leaders
India's Most Admired Leaders in Real Estate
"Success is more than luck.
You have to believe in
yourself and make it happen."
~ Richard Branson
30 | June, 2023 www.insightssuccess.in
34. of assets with more than 8000 workers, pan India. It has a
diverse client base of large corporates, real estate funds,
landowners, and developers.
In 2019, SILA ventured into real estate development with a
Mumbai Metropolitan Region (MMR) focus. The
brownfield development strategy aligns with NBFCs/funds
and provides solutions to stressed situations within their
portfolios. SILA's development arm is currently
constructing 400,000 sq. Ft. of Real Estate.
"Our main vision with SILA was to reduce operating costs
and increase asset productivity. Today, we have lived up to
our promise and served clients across sectors, including
some of the best names in the industry, such as Piramal
Group, TATA, JSW, WeWork, PayTM, Google, Facebook,
CRED, Goldman Sachs, Morgan Stanley, amongst others,"
Sahil says enthusiastically.
Norwest Venture Partners and Samara Capital Group have
invested in the services and development businesses
respectively.
A Repertoire of Realty Spectrum
With no experience in real estate, Sahil and Rushabh have
built and scaled SILA over the last decade to become one of
India's larger homegrown real estate platforms. SILA has
two businesses, a real estate services and a real estate
development business.
Today, SILA manages over eighty-five million square feet
of real estate assets as facility managers, has advised on
over $1 billion of real estate transactions for significant
global and domestic funds, and is currently developing over
500,000 sq. ft of prime real estate in Mumbai Metropolitan
Region. SILA has over 8000 employees and a presence in
75+ cities across India.
Seeing an opportunity two-to-three years ago to align with
NBFCs/Funds and provide solutions on stressed situations,
SILA ventured into brownfield development with a Mumbai
focus. SILA partnered with a domestic NBFC and took over
a project in South Mumbai that was stalled for over two
years, infused capital to kick start construction, and sold
over ₹500cr of inventory.
In 2019, SILA raised private equity for both their services
and development businesses from Norwest Venture Partners
and Samara Capital Group, respectively. In the services
business, the seed investor exited SILA with an over 25x
return on their capital.
In ten years, with a total team strength of 8000+ employees
working across 75+ cities, SILA has built a repertoire of
domain knowledge across industries that have helped fulfil
the varied requirements of industry giants across the
spectrum.
Leveraging the experience
gained across all our
services and projects,
SILA provides in-depth
analysis, strategy,
and execu on for
Real Estate.
32 | June, 2023 www.insightssuccess.in
35. Real-Tech-Estate Connect
SILA is a tech-first company. Sahil believes that technology
will lead the next century of innovation, and they at SILA
want to be at the forefront of the change.
As per Sahil, one of the major sectors in real estate that uses
technology at a fast pace is facility management. From IoT
(Internet of Things) to Artificial Intelligence, expansions in
the broader way in technology have already made a
significant presence in Facility Management.
SILA believes that technology will enable efficiency, and
industry like real estate has been slower in catching on to
tech trends.
SILA has invested in customised facility management
proprietary software called 'SILA Connect' to integrate
technology to improve service delivery. SILA Connect is a
cloud-based software that allows the operating teams and
clients to optimise and monitor service delivery in real-
time.
SILA Connect helps in real-time compliance management.
Help desk and ticketing, training audits, operational audits.
Feedback reports and employee performance management.
This system empowers the on-ground teams and clients to
reduce costs while increasing overall efficiency.
Technology-driven services are the future, and under Sahil's
leadership, SILA is taking the lead on this one.
From One Leader to the Aspiring Ones
Sahil's advice to the aspiring leaders in this sector is that
there are significant aspects to be focused upon. The critical
factors to consider would include -
Ÿ Understand the nuances of real estate development
before starting
Real estate projects can pose various challenges for private
developers ranging from land acquisition, project finance,
market dynamics, vendor management, and many others
that can potentially derail even the most committed real
estate developer.
Therefore, it is important to factor in the many possibilities
and accounts for difficulties while building the project
model. Or players with negligible experience in the real
estate business would be advised to first begin with real
estate services.
Ÿ Assess the ability to leverage capital and the risks
involved
The real estate business is capital intensive and exposes
entrepreneurs to policy changes or interest rate variations
over the project lifecycle. It is vital to consider one's credit
rating and study the impact of taking on debt to fund the
first real estate project, especially so as not to hurt the
Group company in terms of interest burden or excessive
debt being put on the balance sheet
Ÿ Building credibility with internal and external
stakeholders
Ensuring the success of the first real estate project, and
indeed every project, after that, will need careful
management of relations with all internal and external
stakeholders involved. Good vendor management practices
are vital to ensure timely completion of the various stages
and maintain an excellent quality of construction among
internal stakeholders.
From a commercial viewpoint, it is essential to engage
experienced brokers, property consultants, or other
marketing firms to garner customers from an early stage.
Finally, the end-customer will determine the success of
future endeavours, making it vital to communicate with
them regularly, maintain transparent transactions, and
deliver on the project's features before the committed
delivery schedule.
Nurturing the SILA Group of Visionary Leaders
Sahil spends a lot of time building leadership at SILA. The
next leg of SILA's journey will be driven by a group of
leaders who share the same vision.
Sahil is spending time on the development business on the
strategic expansion and setting up a real estate fund.
The goal is for the platform to have a complete real estate
services, development, and fund management business over
the next decade.
33 | June, 2023 www.insightssuccess.in