India.pptx
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Group -9 analyzed market entry issues for an Indian electric vehicle (EV) market from a geocentric orientation. They identified several factors including: 1) cultural differences, 2) supportive government policies like 100% FDI and subsidies for EVs, and 3) pricing, infrastructure, and production costs as advantages for entering the Indian market. Their PESTLE analysis found the political, economic, social, and environmental factors support India's growing EV demand and reduction of fossil fuel dependence, but technological and legal infrastructure require improvements like more charging stations and data/safety regulations.
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Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
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Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
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Market Overview
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India.pptx
- 1. Group -9 B016 – Sneham Sen B018 – Parinda Parikh B028 – Deeksha Rajput B036 – Arathi Nair Problems with Government
- 3. INDIA GEOCENTRIC OREINTATION 1. CULTURE 3. PRICING 4. INFRASTRUCTURE 5. COSTS OF PRODUCTION 2. GOVERNMENT POLICIES
- 4. Indian EV market PESTLE for Entry of
- 5. Make in India 100% FDI in industry Assisting use of vehicles propelled by alternate energy sources POLITICAL EV: CAGR 47.09 % 2202-2027 Demand for EV Gas/Fuel price high Attract 1 % market Low Labour Cost India - A price sensitive nation ECONOMICAL SOCIAL 100 % Import duty and 10 % surcharge
- 6. Electric Public Transportation Charging Stations (ADAS) TECHNOLOGICAL Lack of DATA Requirement of Law for EV Hybrid and Electric Vehicles Public concerns about Env. issues LEGAL ENVIORNMENTAL (AEB) dependence on fossil fuels Accomplish goal of 0 carbon emissions -2070