Avnet EmbeddedIntroducing: Rorke Data Supports Avnet’s Vertical Market Strategy
Areas of focus:                      •   Digital signage                           • Interactive displays                 ...
Digital                                 SignageEdge devices feed…                                               Media &   ...
Digital                                             Signage…data center infrastructure                                    ...
Digital                                    Signage…data center infrastructure                                             ...
who we are…As an independent business unit of oneof the world’s largest global distributorsof electronic components, compu...
“To become the leading provider of IT                   solutions by engaging technology                   partners and IT...
global     integration                                                  Hams Hall, UKSan Jose, CA               Nogales, M...
agnostic                              “Those who take an agnostic view of technology, make                                ...
A typical Rorke engagement involvesdiscovery activity in an attempt to:• Scope the overall project requirements• Perform “...
To deliver specific solutions targeted atthe value-based IT marketplace• Server (traditional .5U to 5U rack-mount & hyper-...
To deliver server solutions targeted atthe value-based IT marketplace• .5U     –   up to 512GB DDR3 RAM     –   single or ...
To deliver storage solutions targeted atthe value-based IT marketplace• 2U, 3U & 4U chassis options    –   “Plug-n-play” s...
To deliver network solutions targetedat the value-based IT marketplace• 1GbE, 10GbE & 40GbE options    –   “Plug-n-play” n...
To support our solutions targeted atthe value-based IT marketplace• Flexible support options    –   Same day/Next Business...
the   open compute project      Launched in ‘11 from an internal FB project• Mission:      Leverage the concept of open so...
the   open compute project      Specs are published on web site      (opencompute.org)• Innovation subcommittees:      •  ...
the   open compute project      Who Cares?      •   Apple, Morgan Stanley, Fidelity,          Tencent, Baidu, Huawei, Stat...
the   open compute project      Profile:•   Sample   benefits by moving to OCP:      •   PUE (power usage effectiveness): ...
General inquiries                   ocp@avnet.com               Prequalification & Initial Engagement                   Ti...
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Avnet rorke data systems-sales loopv2.0c-110112

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Avnet rorke data systems-sales loopv2.0c-110112

  1. 1. Avnet EmbeddedIntroducing: Rorke Data Supports Avnet’s Vertical Market Strategy
  2. 2. Areas of focus: • Digital signage • Interactive displays • Video surveillance & capture • Media & Entertainment Avnet Embedded: • Healthcare • Oil & Gasvertical markets • Industrial Automation • Communication • IT Infrastructure/Data Center/Cloud
  3. 3. Digital SignageEdge devices feed… Media & Entertainment Data Healthcare Center Oil & Gas Industrial Automation
  4. 4. Digital Signage…data center infrastructure Media & Entertainment Compute Data Healthcare Networking Center Storage Oil & Gas Industrial Automation
  5. 5. Digital Signage…data center infrastructure Media & Entertainment Compute Healthcare Networking Storage Oil & Gas Industrial Automation
  6. 6. who we are…As an independent business unit of oneof the world’s largest global distributorsof electronic components, computerproducts & embedded technologies,what we do…We deliver value-added, state-of-the-arthw/sw for compute, networking &storage products through our Galaxy-branded solutions offering.
  7. 7. “To become the leading provider of IT solutions by engaging technology partners and IT solutions companies to design, deliver and integrate the most cost effective, power efficient compute, storage, and networking solutions available.” Rorke Data:vision statement Advantages: • Supplier agnostic • Global footprint • Financial strength
  8. 8. global integration Hams Hall, UKSan Jose, CA Nogales, Mexico Shenzhen, China Jundiai, Sao Paulo Joinville, Santa Catarina
  9. 9. agnostic “Those who take an agnostic view of technology, make implementation decisions to choose any specific solution over another that are driven predominantly by need.” approach System-level Data Center-level DISPLAYS & TOUCH SOFTWARE INTERFACE STORAGE MOTHERBOARD CHASSISUnbiased, unrivaled insight and guidance on the Access to leading eco-system partners andindustry’s largest ecosystem of best-of-breed alliances, allows us to choose the optimal insertiontechnology brands around the world to ensure point to insure project success. Complete ITyour solution is planned, built and delivered - lifecycle management - from concept, to prototype,from concept to actuality - with maximum to production, through post-sales support, toeffectiveness, efficiency and ROI. lifecycle upgrades, including post-value recycling, we are positioned to deliver maximum customer value. Complete financial services solutions are available to meet all CapEx & OpEx requirements.
  10. 10. A typical Rorke engagement involvesdiscovery activity in an attempt to:• Scope the overall project requirements• Perform “gap analysis” on project deliverables• Identify/engage optimal partner consortium Rorke Data:Upon qualification, a dedicated project engagementmanagement team is assigned to work withrelevant Data Center architects to created strategydetailed project plans, define specific BOMs,and interface with Integration Facilities team todeliver project success.
  11. 11. To deliver specific solutions targeted atthe value-based IT marketplace• Server (traditional .5U to 5U rack-mount & hyper-scale)• Storage (storage server, JBOD & NAS)• Networking (1GbE, 10GbE & 40GbE solutions) product strategy
  12. 12. To deliver server solutions targeted atthe value-based IT marketplace• .5U – up to 512GB DDR3 RAM – single or dual socket – practical rack density• .75U (OCP) – up to 512GB DDR3 RAM – single or dual socket – ultimate power efficiency product• 1U – – up to 768GB DDR3 RAM single or dual socket servers – traditional configurations• 2U – up to 1TB DDR3 RAM – single, dual or quad socket – enterprise or HPC configurations• 4U/5U – up to 2TB DDR3 RAM – up to 8 sockets – ultimate system configurations
  13. 13. To deliver storage solutions targeted atthe value-based IT marketplace• 2U, 3U & 4U chassis options – “Plug-n-play” storage appliances – Up to 60 drive bays – SAS/SATA – 2.5” or 3.5” drive support – Redundant H/A configurations available• Rack-level, row-level, Cloud-level configs product – Tier options, based on application requirements – – Unified storage options for legacy infrastructure consolidation Automated provisioning and infrastructure management tools storage
  14. 14. To deliver network solutions targetedat the value-based IT marketplace• 1GbE, 10GbE & 40GbE options – “Plug-n-play” network switches – 16 to 48 port configurations – SFP ports for expandability• Fabric consolidation options – I/O Virtualization for legacy infrastructures product – Shared I/O for 10GbE & Fibre Channel connectivity – “Top of rack” I/O consolidation networking
  15. 15. To support our solutions targeted atthe value-based IT marketplace• Flexible support options – Same day/Next Business Day (NBD) on-site – Same day/NBD parts replacement – 4 Hr., on-site, 7x24 options – On-site spares options• Global support options support – Call center w/Salesforce.com interface – – Cloud-based self-service tools 191 Countries supported via NBD parts delivery strategy – 19,693 Cities supported via NBD parts delivery
  16. 16. the open compute project Launched in ‘11 from an internal FB project• Mission: Leverage the concept of open source to data center hardware• Foundation board members • Facebook • Rackspace • Intel • Goldman Sachs • Arista Networks
  17. 17. the open compute project Specs are published on web site (opencompute.org)• Innovation subcommittees: • Data center design • HW management • Open Rack • Open Vault (storage) • I/O Virtualization • Motherboard Design • Certifications
  18. 18. the open compute project Who Cares? • Apple, Morgan Stanley, Fidelity, Tencent, Baidu, Huawei, State Farm, China Mobile, Cisco, Halliburton, BP, Shell…• Avnet does! • Avnet OCP Innovation Labs • Chandler, AZ • Acton, MA • Beijing, China
  19. 19. the open compute project Profile:• Sample benefits by moving to OCP: • PUE (power usage effectiveness): 1.07 (vs. 1.5-1.9) • WUE (water use effectiveness): .31 liters/kWH (vs. 1.0) • 100% outside air evaporative cooling system • CapEx reduction: 45%
  20. 20. General inquiries ocp@avnet.com Prequalification & Initial Engagement Tiffany Nguyen, BDM Tiffany.Nguyen@avnet.com 408.890.0215 Strategic Engagement & Field Sales Support Ed Cassell, Director Sales ITI/OCP: Ed.Cassell@avnet.com 818.800.8517 DaWane Wanek, Director ITI/OCP Solutionscontact list Dawane.Wanek@avnet.com 713.589.3596 Chief Technologists Joel Wineland, Americas Joel.Wineland@avnet.com 210.483.0884 James Hesketh, EMEA & APAC James.Hesketh@avnet.com 210.663.7014

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