Indian culture places a high value on fair skin, as darker-skinned Indians face discrimination and social stigma. Many women go to great lengths to lighten their skin and fairness creams are popular despite health risks. Lighter-skinned actors are prevalent in movies despite most Indians having darker natural tones, and an Indian-American woman was criticized after winning Miss America due to her complexion. Most Indians prefer fair spouses, leaving darker-skinned women feeling inferior about romance and marriage prospects.