3. The ecommerce industry size in India was USD 13.5 billion in
2014 and is projected to reach USD 100.5 billion in 2021 at a
CAGR of 36.5% from 2017 to 2021
Industry Revenues (Consumer Facing)
4. Indian Ecommerce contribution to GDP in 2015 is projected to be
0.65% and projected to increase 0.95% in 2021
eCommerce Contribution to GDP
5. In 2014, travel category accounted for 61.3% share of the pie followed by etailing which
accounted for 29.4% of the pie and 9.3% share of the pie was accounted by other category.
But in 2021, it is projected that 48% share of the pie will be accounted by travel category,
while etailing will account for 40% share of the market and 12% share will be accounted by
other category
Travel & Non – Travel Split
6. In 2014 Tier 1 cities accounted for 60% share of the pie in terms of
revenue and are projected to account for 70% share of the pie over
the next five years
Revenue Split by Tier
7. By product category electronics is the most preferred category
followed by apparels & accessories and books
Top Product Categories Sold Online
8. In 2014 there were 32.34 million online buyers in India and it is projected
that in 2021 there would be 269.7 million online buyers in India at a CAGR
of 42.4 % from 2014 to 2021
Online Buyers (in Million)
9. In 2014 in India there were 243 million internet users in India which are projected
to grow more than 1000 million internet users over the next five years at a CAGR of
21 % from 2014 to 2021
Internet Users (In Million)
10. In 2014, there was 10.3% online buyer of internet users. It is
projected to increase up to 24.6% over the next five years at a
CAGR of 13.3% from 2014 to 2021
Percentage Of Online Buyers Of
Internet Users
11. Number of Users Transacting
online (In Million)
In 2011, 11 million users transact online and is projected to
reach up to 55 million over the next five years at a CAGR of
71% from 2011 to 2021
12. In 2011 there were 30 million mobile internet users and in 2015 it is
projected that there would be 213 million internet users in India
Mobile Internet Usage
13. In India 60% of the online population is between 25 to 44 years
Indian Population Demographic
14. eTailing India Profile
eTailing India took shape in 2012 with an agenda to become country’s largest knowledge repository
for the online retail industry. With accelerated growth over the past few years, eTailing India has
managed to achieve its goal of becoming a Thought Leader for the Indian e-commerce Industry.
Several national and regional level Conferences; Webinars & Workshops have been organized to
create an engaging platform.
eTailing India has also been instrumental in conducting independent research studies, publishing of
reports and commissioning white papers on a variety of topics related to the e-commerce
ecosystem.
eTailing India converts facts, information, data and statistics into expert judgments and forecasts
with complete objectivity.
15. Ashish Jhalani
Founder, eTailing India,
Indian School of eBusiness & India Entrepreneurs Club
Profile:
Ashish Jhalani is the Founder of eTailing India (The largest
eCommerce Knowledge Platform in India). eTailing India
provides knowledge to the retail and eCommerce industries
by organizing conferences and workshops; releasing
research reports, guides and directories. eTailing India has
also embarked on partnering to launch Indian School of
eBusiness (ISeB) to provide eBusiness training. eTailing India
recently announced a collaborative agreement with IRCE,
the world-renowned e-commerce event and exhibition in
the United States. Ashish is also closely associated with
several ventures as an adviser and mentor.
Ashish graduated from NYU Stern School of Business and
worked as a Retail Expert for Kurt Salmon in their New York
Office, where he helped clients such as Home Depot, Sara
Lee Apparels, Tiffany & Co., Phillips Van Huesen devise their
market strategy & operations. Ashish is also the Co- Founder
& CEO of MySolitaire.com (US)