The study analyzed the behavior of Indian mobile subscribers towards using digital services and found that while awareness of digital services is high, adoption is limited mainly to chatting and entertainment services. Segmentation based on demographics like age, income levels, and location revealed differences in preferences and willingness to pay for services. The results provide insights into various customer segments for digital service providers in India.

1. The Indian Digital
Consumer

2. o rning
oo dM ou
G
ank Y
&Th

3. Who am I?

4. GAP
University Industry

5. Hundreds of
productive man hours

6. University Industry

7. &
Research
Consulting

8. !deas

9. Death by
PowerPoint

10. !!!"#$%&'()!*+()&$%'(#+%,"-).

11. Rs 55,000 crore

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17. Where does India live?
Population
8% 8 Metro >5 mn
5% 19 Cities 1 - 5 mn
Urban 30%
70 mn HH
10% 396 Towns 0.1 - 1 mn
7% 4,738 Peri Urban 10k-0.1 mn
164 mn HH
Rural 70%
!"# 6,38,365 villages < 10,000
Source : Census Projections 2010

18. Metropolitan India
8% 8 Metro
5% 19 Cities
10% 396 Towns
7% 4,738 Peri Urban
!"# 6,38,365 villages
Source : Census Projections 2010

19. Rur-ban India
8% 8 Metro
5% 19 Cities
10% 396 Towns
7% 4,738 Peri Urban
!"# 6,38,365 villages
Source : Census Projections 2010

20. Deep Rural India
8% 8 Metro
5% 19 Cities
10% 396 Towns
7% 4,738 Peri Urban
!"# 6,38,365 villages
Source : Census Projections 2010

21. “
Rural is not a geography;
it is a mindset.
Knowledge@Wharton

22. Rural India Loves Mobiles

23. None of
these
Favorite entertainment gadget

24. !
None of
these
Favorite entertainment gadget

25. 20 km...

26. The change is deep rooted...

27. Its a battle...

28. The Rise of the Digital Natives

29. http://www.linkedin.com/in/mohitchhabra
http://www.slideshare.net/mohitchhabra
http://twitter.com/mohit_chhabra
mohitchhabra@gmail.com