The document discusses effective communication strategies during a crisis, highlighting the importance of understanding misinterpretations and misinformation. It emphasizes the need for a stable approach and the importance of empathizing with reporters and constituents. The speaker, Gerald Ratner, shares insights into addressing issues promptly and communicating naturally.

1. MohitChhabra
Principal, KNOLedge
mohit_chhabra
#presoexcellence
CRISIS
Communication
17 March 2021

2. © KNOLedge 2021
WELCOME
Good
Afternoon

3. Gerald Ratner
British businessman

4. Do yourself a ratner

5. British businessman and motivational speaker
Way before Steve Jobs

6. Institute of Directors Annual Convention
23 April 1991

7. 23
24
25
26
27
28
29
30
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
1991

8. What is the point?

9. Communication
Crisis
leading to a
Communication
Crisis
in a

10. Straight Line Instinct

11. Someone to blame

12. © KNOLedge 2021
BE COGNISANT OF…
Misinterpretation Misrepresentation Misinformation

13. Communication
Crisis
leading to a
Communication
Crisis
in a

14. Communication
Crisis
leading to a
Communication
Crisis
in a

15. Consultant

16. strategy tactics
stratēgos
Greek
General
taktos
Greek
Order or arranged

17. © KNOLedge 2021
THAT MEANS

18. © KNOLedge 2021
THAT MEANS
NOW
Approach
THEN
Address (the issues)

19. © KNOLedge 2021
THAT MEANS
NOW
Approach
THEN
Address (the issues)

20. © KNOLedge 2021
STABLE APPROACH
VALUES
ADVERSARIES
(Reporters)
CONSTITUENTS Think like them

21. © KNOLedge 2021
THAT MEANS
NOW
Approach
THEN
Address (the issues)

22. © KNOLedge 2021
THAT MEANS
NOW
Approach
THEN
Address (the issues)

23. TALK!
MAP APOLOGISE SPEED

24. David Ogilvy

25. Write the way you talk.
Naturally!
“David Ogilvy

26. TALK!
MAP APOLOGISE SPEED

27. TALK!
MAP APOLOGISE SPEED
Empathy

28. Communication
Crisis
leading to a
Communication
Crisis
in a

31. MY COORDINATES
© KNOLEDGE 2020
mohit@knoledge.in
mohitchhabra
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