The document provides an overview of Indian culture and heritage. It discusses that India has the oldest civilization in the world and is the second most populous nation. It describes key aspects of Indian culture such as communication styles, languages, religions, social structure including caste and tribal systems, marriage traditions, and the historical roles of women. The document highlights that Indian culture is diverse yet united, with many regional variations coexisting under a broad national identity.

1. Department Of International Business
EIB-512/549
International Marketing and brand management
Topic : Indian Culture And Heritage
Name ID
Md Sarwar Jahan 802031027
Aziza Sultana Swarna 801929022
S M Galib Al Nayim 801928015
Sarif Miah 801929003
Submitted By
Submitted To
Ms Mansura Akter
Assistant Professor At the Department Of
International Business Studies
University Of Dhaka
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3. Introduction:
 India has the oldest civilization in the world.
 The subcontinent of India lies in South Asia, between Pakistan, China and
Nepal.
 Second most populous nation in the world.
 Indian culture is very similar to its vast geography.
 Culture in India is related to life customs, values, ethics, habits knowledge,
etc.
 Birthplace of a lot of religions.
 Coordination of many different cultures in the Indian subcontinent.
 Culture is seen in everything like social norms, food, fashion, music, dance etc.
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4. Communication
 Greetings Hello/goodbye salutation Namaste
There are 17 principal languages
More than 200 (some texts report up to 300)
dialects spoken in India.
English is the official language;
Hindi is the national language
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5. Indian languages and literature
Northern Indian languages & literature
Persian and urdu
Hindi literature
Bengali, assamese and ortya literature
Gujarati literature
Sindhi literature
Marathi literature
Kashmiri literature
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6. Cultural identity, religion, region and ethnicity
 India cultural identities are based on various factors such as
religion and region
 As a result each Indian possesses multiple identities.
 Even in the forms of worship and rituals there are sectarian
and regional differences.
 Different religions may have common regional cultural traits
like language, food, dress, values and also the worldview.
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7. Culture and civilization & heritage
 Civilization means having better ways of living.
 The culture of a particular region can be reflected in religion, art, dance,
literature, customs, morals, music, philosophy, etc.
 On the other hand, the civilization is exhibited in the law, administration,
infrastructure, architecture, social arrangement, etc.
 The important characteristics of Indian Culture are civilized communication,
beliefs, values, etiquette, and rituals. India is well known for its 'Unity in
Diversity' across the world.
 That means India is a diverse nation where many religious people live together
peacefully having their own different cultures.
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8. Cultural believe in India
 Religious Believes
 Political Believes
 Caste System
 Modern India
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9. Social Structure in India
In Indian social structure, the identity of the people is greatly
influenced by their:
Gender
Religion
Place of birth
Local language

10. Tribes in India
Tribe’ refers to the group of people with similar
interests and values with a head or leader.
In Indian tribal system, the head or leader is often
referred to as Raja or king.
Tribes are separated from each other based on some
distinct features such as
Common names
Common territory
Endogamy
Political organization

11. Caste Structure in India
In Indian caste system, The caste of a person, designated by the
term ‘jati’ meaning birth, refers to a strictly regulated
community into which they are born.
In ancient India, a person’s ‘Varna’ (color) was responsible for
the distinction.
Brahmans, they were at the top of the social hierarchy, in
descending prestige, Kshatriyas, Vaishya's and Shudras were at
the bottom.
This caste system brought some regulations upon the people
within the castes while choosing Jobs, social and religious
rituals, marriage and also while choosing friends.

12. Social Classes in India
Agrarian Class Structure
◦ Large farmers (10 hectares and above); Medium farmers (between 4 to 10 hectares); Small-Medium
farmers (2-4 hectares); Small Farmers (1-2 hectares); Marginal Farmers (less than 1 hectare)
Industrial Class Structure
◦ The Industrial class structure in India came to existence during British era along with mercantile middle
class and a new bureaucratic administrative class.
Middle Classes in India
Nearly 55% of the Indian population is expected to join the ranks of the middle class till 2025.

13. Marriage in Indian Culture
Traditionally marriages were arranged by the parents of the couple belonging to the same caste
but from different ‘gotras’.
Mostly monogamous marriages were followed but polygamy was not prohibited.
Under the modern laws, polygamy has been made illegal.
Hindu marriage Act was amended in 1986 and prescribed the age of marriage of girls as 18
years and for boys as 21 years.

14. Women in Indian Society
Women in India have seen progressive decline of their status.
Except for some personal property women were not entitled to any property or Vedic
education.
Since Independence, many laws and policies have been introduced to ensure the betterment of
women in society such as the Hindu Marriage Act of 1955 and the recognition of daughter’s
share in her father’s property by the supreme court.

15. Conclusion
Gradual changes have been ushered in by religious, social, and cultural
reforms. Industrialization, urbanization, and technological advances have
been instrumental in changing family structures, values, and lifestyles. India
is a country of great legends where many great people were born and
remembered forever due to their sacrifice for the nation. Yet even these
days, people across the world come to enjoy and feel the culture and
tradition of India.