The document outlines the role of public relations in the government sector, focusing on building a positive image and enhancing media relations. It also provides detailed statistics about India's postal service, highlighting its establishment, scale of operations, services offered, and employee engagement initiatives. Additionally, it mentions community engagement activities, including festivals and employee training programs aimed at improving customer service.

1. 08-10-2016 1Charmi Chheda

2. • Public Relations has a different role in
Government Sector.
•The main aim is to highlight Government
policies and decisions and amass positive public
support.
•To build image of Government and have cordial
relations with media.
•To break the stereotype of audience for
Government staffs and organisations.
08-10-2016 2Charmi Chheda

3.  Established in the year 1854 in India.
 From 1947, focus on providing universal postal
services.
 Total- 1,54,822
Out of which 1,39,086 in rural areas
 4.74 Lacs employees
08-10-2016 3Charmi Chheda

4.  Over 578 Crores mail articles handled per year
 Over 40 Crores Premium products
 491 Crores of Commission on MO and IPO
08-10-2016 4Charmi Chheda

5.  12,854 Post offices
 89.71% Post offices in Rural areas
 Over 68 Crores mail articles handled per year
 Over 39 Lacs Money Orders worth Rs.488
Crores handled per year
08-10-2016 5Charmi Chheda

6.  The Business Development cell in Maharashtra
Circle consists of Maharashtra and Goa states is
headed by Chief Postmaster General.
 Mumbai contributes upto 80% total revenue of
Maharashtra Circle. 1118 Post offices which has
employment of 10,047
08-10-2016 6Charmi Chheda

7. 08-10-2016 7Charmi Chheda

8.  BANKING
 MONEY TRANSFER
 POSTAL SERVICES
08-10-2016 8Charmi Chheda

9. 08-10-2016 9Charmi Chheda

10. 08-10-2016 10Charmi Chheda

11.  D. G. Chaskar – Deputy Director also heads
business development (includes advertising)
08-10-2016 11Charmi Chheda

12.  To provide better services, to decrease
grievances, to function properly, to provide
basic information, to hear complaints and solve
them.
Eg- Coupon System
 India Post has collaborations with Western
Money Union.
 RTI applications are also provided by GPO
08-10-2016 12Charmi Chheda

13.  For recruitments, Staff Selection Department
works under them.
 They have to follow Bluebook rules for
branding options.
 Complaint and suggestion Room provided to
customers.
 With technology advancement, India Post has
advanced.
08-10-2016 13Charmi Chheda

14. 08-10-2016 14Charmi Chheda

15.  Navi Mumbai Festival of Stamps
 KalaGoda Festival
 School Children allowed for short tours in the
Fort GPO as it is National heritage building.
 Film Shooting is allowed
08-10-2016 15Charmi Chheda

16.  Two types of stamp commemorative and
definite stamp.
08-10-2016 16Charmi Chheda

17.  World Post Week – 9th to 15th October is
celebrated where loyal customers are invited to
discuss changes or suggestions.
 One can have its own photo or corporate
sectors can have their own logo as stamps.
 Advertising options on postal stationeries
under Media Post services.
08-10-2016 17Charmi Chheda

18. 08-10-2016 18Charmi Chheda

19. 08-10-2016 19Charmi Chheda

20. 08-10-2016 20Charmi Chheda

21.  Counselling programmes are held for staffs to
improve their soft skills and be informative as
well as humble towards customers.
 Employees’ grievances are taken into account
with solutions.
 Awards, promotions, events are held for the
staffs.
08-10-2016 21Charmi Chheda

22. 08-10-2016 22Charmi Chheda

23. 08-10-2016 23Charmi Chheda