Rising incomes and nuclear families in major Indian cities are fueling demand for kids' apparel. Western culture's growing influence on Indian mindsets is also propelling market growth. Major metropolitan areas that have large middle-class populations, like New Delhi, Mumbai, Bangalore and Pune, are the main demand drivers. While the market remains highly unorganized, leading organized players are aggressively expanding to smaller cities, which will increase the organized sector's share in coming years. T-shirts/shirts and bottom wear currently dominate the market and are projected to continue doing so.