PollBIG is proposing a consumer survey platform to help companies collect insights from users of Times Internet properties like the B20 app. The platform will allow users to create surveys using various templates, target specific audiences, and view real-time analytics on responses. Initially the platform will support English surveys and be launched in the B20 app, with plans to later add Hindi, expand to other apps, and integrate with third-party ad networks. The goal is to monetize existing user data and help companies test ideas, understand preferences, and benchmark against competitors.