The document analyzes the verbal, non-verbal, and technical codes used in two television show trailers: an EastEnders trailer featuring characters Kat and Alfie, and a Skins trailer. For the EastEnders trailer, the analysis notes that verbal codes like dialogue and music signify an impending confrontation between the characters. Non-verbal codes like costumes, lighting, and facial expressions denote the tense relationship between Kat and Alfie. Technical codes like shots and camera angles are used to depict Kat's dominance over Alfie. The analysis finds similar codes in the Skins trailer that signify the characters facing challenges and struggles in the new season.
this is my analysis of the advertising campaign for the film insidious; including the trailer, poster and magazine cover for my ocr a2 media studies coursework.
this is my analysis of the advertising campaign for the film insidious; including the trailer, poster and magazine cover for my ocr a2 media studies coursework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
1. Soap Opera Genre –
Independent Textual
Analysis
Name:
Candidate Number:
Center Name: St. Paul’s Catholic College
Center Number:
OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio
2. Trailer 1 – EastEnders Trailer
https://www.youtube.com/results?search_query=eastenders+kat+and+alfie+trailer
Verbal Codes
As soon as Kat walks into the scene the daunting ambient sound of her boots tapping against the ground ‘signifies’
(De Saussure) that she is a dominant female who is not afraid to cause trouble. Kat is not your typical ordinary girl,
she is the ‘binary opposite’ ( Levi Strausse) of “men act women appear’ (John Berger). In the trailer is she
represented as an ‘alpha female’ who is likely to appeal to ‘middle class females’ (Hartely) between the ages ’20 –
35’ because she is a young and ‘strong woman’ (Rebecca Feasey) and she isn’t in a high class but still she’s a
confident and brave lady who other women will look up to as they too find themselves in similar situations. When
Kat arrives at the Queen Vic there is western music that is played in the background which connotes that there is
about to be some sort of battle that is about to occur between Kat and the other characters, it sounds like a stand
off between two cowboys. Once some of the characters realise that Kat has arrived the non verbal code of their
faces denotes real fear and worry. For instance the strong hearted character Janine is usually brave herself in the
soap opera show however when she see’s Kat her facial expression is of concern. This implies that that there is about
to be a disequilibrium because a tough character like Janine is frightened by what trouble Kat could cause. This is an
‘enigma code’ (Barthes) the situation is about to get nasty. The diegetic sound of the phrase “where can I get a drink
around here” indicates her location. She is at the Queen Vic which is pub that serves all types of beverages. The use
of irony is almost humorous to an EastEnders audience because they know that the only place to get a drink around
there is the Queen Vic which is where she’s at. The voice over “it is all kicking off in the square” connotes that there
is about to be some sort of chaos in the square, Kat has come to start war and everyone knows it. ‘Caregivers’
(Maslow) will want to know that the rest the of the characters wont be affected by the confrontation that’s about to
occur between Kat and Alfie.
3. Non-Verbal Codes
Usually the Square is a busy place there are always customers coming in and out the pub, so its never quiet however
at the beginning of the trailer there is silence, its so silent you can hear the wind blowing and there is tumble weed
and newspapers rolling across the ground in the establishing shot this non verbal code use of symbolism connotes
that a disaster is about strike. In the western times tumble weed rolled in front of the screen it implied that
something dangerous was going to happen, which is exactly what it ‘signifies’ in this trailer. The dystopian lighting
when Alfie first comes into the trailer is an ‘enigma code’ that Alfie and Kat are in a bad place with their relationship.
Darkness is where she first see’s Alfie in and that's not a coincidence it denotes the feelings they have for each other
in the trailer; they’re very sinister feelings. This tension between Kat and Alfie connotes that they’re going through a
rough patch in their relationship as they’re known to be a couple in the actual soap and this makes the audience
want to watch the show that they’re ‘informed’ (Katz) on the Kat and Alfie’s relationship. Besides Alfie coming out of
the dark he is wearing black clothing and so is Kat which denotes gloominess between the two characters the only
different is that Kat has some red clothing which could denote that the anger she has since red is a colour of fire and
danger. Their cowboy like costumes ‘signify’ (De Saussure) that they’re both ready for action and they wont go down
without a fight because that is what cowboys do, they fight until their opponent lose. The fact that Alfie and Kat are
wearing cowboy outfits is quite funny because EastEnders has nothing to do with the western times and both
characters don’t have a cowboy background, instead these costumes indicate that trouble that is about to awake in
the Square.
Trailer 1 – EastEnders Trailer
https://www.youtube.com/results?search_query=eastenders+kat+and+alfie+trailer
4. Technical Codes
The establishing shot denotes that something tragic has just happened in Albert Square as the heart of EastEnders
‘The Queen Vic’ is burnt down. The long shot opens up the trailer with a disaster and tells the audience that there is
some sort of trouble. The low angle track from Kats big black cowboy boots denotes her dominance, her whole body
had to be acknowledged before showing her face from bottom to top. The jump cut between all the other characters
express the fear inside them, as they seem to be at ease before they realise that Kat is in town. On the other hand
the close up of Alife’s face when he first appears in the trailer ‘signifies’ that he’s her opponent and they’re paying
very close attention to each other with no emotion on their faces. The low angle low shot of Alfie through Kats legs
also connotes Kats dominance in the trailer as Alfie appears to be miniturised and below Kat; it also provides a ‘male
gaze’ to the male gender as they could enjoy the fact that a female is taking charge and standing up for herself in a
sexy way. The last technical code, a shot reverse shot at the end of the trailer which matches the drums of the
EastEnders theme song is a connotation that there is about to be battle between the two characters as the theme
song always plays when there’s about to be drama, almost like a cliff hanger.
Trailer 1 – EastEnders Trailer
https://www.youtube.com/results?search_query=eastenders+kat+and+alfie+trailer
5. Trailer 2 – Skins Trailer
Verbal Codes
In the skins trailer the non diegetic music being played has the lyrics “now I’m ready to start” connotes that there is
something to prepare for, something big is about happen is going to happen the series and it may be linked in the
events from last season. The lyrics imply that there is going to be drama or confrontation between the characters
and that each one of them is “ready to start” by releasing any negative emotions that they had previously.
Throughout a soap opera seasons characters change in behavior perhaps these lyrics mean that there that the
characters are about to change their personalities possibly in a negative way since they’re preparing for a battle.
Evidently the lyrics are an ‘enigma code’ (Barthes) to the fact that the true colours of some of the characters are
about to be shown. As the soundtrack plays it increases in volume and the drums get louder and louder, this
gradual increase in intensity connotes how each episode in the season will go from beginning to end. The more you
get into the soap opera series the more entertaining the drama is and the fact that the characters are falling in dark
water it ‘signifies’ (Neal) that clearly the characters are suffering in some way shape or form as drowning in deep
water is not a pleasant experience to have and the only to see how they get through their problems is watch the
program. The voice over “Skins brand new series coming soon on E4” ‘informs’ (Katz) which channel the program
the available to be seen on and the fact it is “brand new” gives the viewers something to look forward to. Resulting
in a bigger audience watching Skins making it bigger and a more well know soap opera show.
6. Non-Verbal Codes
In the skins trailer the setting is very dull and gloomy, the setting denotes trouble and loneliness which is possibly
how the characters will be feeling throughout the series. They will also have to face problems they haven’t faced
before and have to find ways of solving those problems by themselves which is connoted by the distance between
the characters whilst they’re falling down. The fact they’re falling in water is quite overwhelming because drowning
a terrifying thing but there is still and low light shining on the characters and it may connote that even though they
will go through tough times, there is still a possibility of them pulling through their challenges. Although the lighting
itself is dim and doesn’t have much life in it which denotes that they may be scared to face some of the challenges as
they feel alone and scared. As far as costumes go the trailer is unique with it because the characters are barely
wearing any clothes and I thing think that this ‘signifies’ that they’re being cleansed. When someone is bathing or
cleaning themselves they don’t water clothes it makes sense that they’re falling down in clear waterwith no clothes
because their want to change their lives. The facial expression on the characters faces in the trailer denotes fear and
worry, they don’t seem very happy the in situation that they’re in and this is evident. The fact that they’re growing
up now and becoming more like adults might be a bit scary to them which the audience will ‘personally identify’
(Katz) because they are of a similar age and go through the same struggles. Like mentioned before the thought of
growing may be scar the adolescent characters which is why they facial expressions denote fear.
Trailer 2 – Skins Trailer
7. Trailer 2 – Skins Trailer
Technical Codes
In the trailer there is slow motion (editing ) of the characters descending into what seems to be bottomless waters.
The technical code of the long shot camera angel captures this well and connotes that the characters cannot run
away from their problems as the y look quite helpless. Perhaps in the series they wont be able to run away from
their problems and will have to face what comes their way. The long shot also shows clearly that the characters are
not wearing clothes which connotes that they are not afraid to express themselves, they are teenagers who need to
voice their opinions and what better way to do it than not wear clothes and be comfortable with it.
In addition to the there are a various of close ups in the trailer and denote the struggle that the characters have to
face. As the camera really shows a close image of the characters face you can see that they’re scared and worried
about something and the audience will ‘personally identify’ (Katz) themselves in the same situations hoping that
they get though it.
There is tremendous amount of tracking in the trailer and the as the trailer progresses the speed of the tracking
increases as well which creates suspense because the audience want to find out what will happen to their favourite
character, they want to find out whether their favourite character survives the fall and is not in danger. ‘Caregivers’
(Katz) will feel sorry for their favourite character and hope that they manage to over come any problems that may
occur.
8. Evaluation of Textual Analysis –
Compare and Contrast
Trailer 1) – Areas of Strength and what you would ‘repeat’ (Steve Neale)
In the EastEnders trailer there are some area’s that I will be ‘repeating’ (Neale) in order to make my trailer a
successful one. My trailer is aiming for a target audience between the ages of 18 and 25 which is similar to the type
of audience that EastEnders appeals to apart from the fact that my trailer will not just attract ‘women’ (Hartley)
mainly, it will also appeal to men. I’ll make sure of this by adding males characters in my trailer just like the
EastEnders one that way the male audience can relate to some of the characters just like the male EastEnders
audience appeals to Alfie in his stand off with Kat.
The EastEnders trailer had theme which was the cowboy western theme it generated the feeling a battle happening
between Kat and Alfie; and the theme that I will incorporate in my trailer is time, the idea that time always runs out.
My trailer involves someone being murdered and by including time as a theme the audience will be ‘educated’ that
they cant run away from their problems eventually they will get caught have no where to run.
What I thought was also powerful about the EastEnders trailer and aim to ‘repeat’ is to chose a prime setting. The
soap opera EastEnders in based in Albert Square and that’s where the trailer took place which the audience can
relate to and will know straight away the name of the location. In my trailer I plan to use a specific location to help
the audience understand what the trailer is about.
9. Evaluation of Textual Analysis –
Compare and Contrast
Trailer 2) – Areas of Strength and what you would ‘repeat’ (Steve Neale)
In the skins trailer the soundtrack was chosen very well, it made the trailer more dramatic and really got it’s message
across. The musical synths and drums of the non diegetic music worked well with what the characters were doing,
which was falling down to a gentle but up beat sound track. I want to do the same in my soap opera trailer, since my
trailer is based around a ‘who could’ve committed the murder?’ the music has to be quite sharp and spooky so that
it really grips the audiences attention they can understand what is going on in the trailer better.
The skins trailer was quite basic and it worked, there wasn’t too much going in the trailer and I plan on doing the
same for my trailer but still have scenes which are effective but simple, that way the audience wont be confused if
too much is going on.
The slow motion editing effect is convention that definitely needs to be used in my trailer because it is so effective, it
captures the moment and gives time to the audience so they really take in what is going on.