The document records 17 student music videos watched between September 10 and October 13, with reflections on each. Key details include evaluations of lip syncing accuracy, use of lighting, camera angles, editing, and narrative suitability for the song genre. Research is often noted to have been required to develop concepts and execute techniques effectively for the commercial purposes of engaging niche audiences.

1. RECORD OF WATCHED STUDENT VIDEOS (will later transfer this on the blog)
DATE WATCHED LINK REFLECTION/EVALUATION
1. 09.10.15 https://www.youtube.com/watch?v=Zlu4RPOtpCY  Lip Syncingwasn’tas good as itcouldhave been.
 Good use of mise enscene suchas the powderpainttowardsthe endof
the musicvideo.Some of itwas inbeatwiththe musictowardsthe endof
it.
 Wouldn’tsaya lot of researchhad beendone asnot a lotof musicvideo’s
woulduse the powderpaintandhave a girl tryingto lipsync a male voice.
 The commercial imperativeof thismusicvideoisthat the unique music
videotargetedata veryniche audience whichcouldshowthemall a
previewof whattheirlive performancescould be like if theyweretogo
and see them.
2. 09.10.15 https://www.youtube.com/watch?v=XabH9MDisD4  Good use of the differentcolourbackgroundswhichyousee the mango
intoeverysooften,it flickersthroughtohimstandinginfrontof themall.
 Lip syncingisall insync throughoutthe whole musicvideo.
 A huge varietyof shotssuchas an extreme close up,awide shot(which
showsthe location) andetc.
 The commercial imperativeisthatthe musicvideoisveryhumorous andin
a way mimickingthe songasone of the singersisreadingavery
mainstreammagazine wherethismusicvideoistargetedata veryniche
audience.
3. 09.10.15 https://www.youtube.com/watch?v=FNSp9JT-RyQ  Lightingsuitedthe type of songandnarrative – Researchwould have been
done to be able to performthisefficiently.
4. 09.10.15 https://www.youtube.com/watch?v=mkJXibuJYF0  Good use of a time lapse toshowthat time isgoingby.
 Narrative isverydevelopedandsuitsthe genre aswell asthe lyricsinthe
background.
5. 13.10.15 https://www.youtube.com/watch?v=nhVnHX9Ipk8  Framingisconsistentlygood.
 The mise enscene suitsthe type of genre.
 The commercial imperativeisthatthe
6. 13.10.15 https://www.youtube.com/watch?v=ogO0IumRETY  Lip syncingisn’tintime withthe lyrics.
 Music videosuitsthe type of genre.
7. 13.10.15 https://www.youtube.com/watch?v=-_UhhEy3wX0  Music videosuitsthe type of genre.

2.  The commercial imperativeof the musicvideoisthatthe narrative of the
musicvideoisveryrelatable tosomeone whocouldof gone throughthe
same situationasthe character in the musicvideo.
 Framingisconsistentlygood.
8. 13.10.15 https://www.youtube.com/watch?v=KWuCjRLgwTY  Lip syncingisconsistentlyinsyncwiththe lyrics.
 The narrative of the musicvideo suitsthe type of genre inwhichthe song
is.
 A verycreative narrative –A respectable amountof researchwouldhave
beendone tobe able to performa musicvideoof thisstandard.
9. 13.10.15 https://www.youtube.com/watch?v=rFEq7dXUVv4  Lip syncingisconsistentlyintime withthe lyricsthroughoutthe whole
musicvideo.
 Narrative isverydeveloped –A lot of researchwouldhave beendone.
10. 13.10.15 https://www.youtube.com/watch?v=gnjmin7tC0Y  The editingskillsare consistentlygoodandthe cutsare alwaysintime.
 Music videosuitsthe type of genre.
 A lotof researchwouldhave beendone tobe able tocreate a music video
of sucha highstandard.
11. 13.10.15 https://www.youtube.com/watch?v=Pr1YNsihDjQ  Good use of editing– havingthe textwhichisshowingthe channelsmakes
the musicvideoveryprofessional andrealistic.
 The music videosuitsthe type of genre.
 Mise on scene suitsthe musicvideo.
12. 13.10.15 https://www.youtube.com/watch?v=-QY6sz5s0LM  The editingisoutstanding –Havingthe maincharacter goingbackwards
throughoutthe whole musicvideoreallymakesitstandout.
 Verygoodrange of locationsusedthroughoutthe musicvideo –All of
themsuitthe type of genre.
 Couldbe improvedbyhavingthe maincharacteractuallylipsyncingthe
lyricsto give the musicvideothatedge.
13. 13.10.15 https://www.youtube.com/watch?v=tzBQ40iEVng  The mise enscene reallysuitsthe musicvideoandthe type of genre of the
song.
 Narrative isverydeveloped –Researchwouldhave beendone tobe able
to performthis.
14. 13.10.15 https://www.youtube.com/watch?v=7eEj6Fxba8U  A verycreative narrative whichsuitsthe type of genre inwhichthe songis.
 The time lapse at the start suitsthe introof the musicvideo,itestablishes
the locationof the musicvideo.
 The lipsyncingisactuallyintime withthe lyrics.
15. 13.10.15 https://www.youtube.com/watch?v=nhHl9voAKXw  Music videoisverysuitable forthe type of genre the songis.
 Editingtechniquesdefinitelyaddsalotof effecttothe musicvideo.

3.  You can clearlysee thattheyhave researchedwhichcameraangles,
editingtechniquesandwhatmise enscene touse inthismusicvideo.
 Lip syncingisconsistentlyintime withthe lyrics.
16. 13.10.15 https://www.youtube.com/watch?v=03IJ7HQ0IQo  Time lapse at the start suitsthe intromusicto the song.
 Editingintune withthe beatsuitsthe type of genre the songis.Research
wouldhave beendone tobe able toperformthisefficiently.
 Good use of mise enscene to showwhatthe lyricsare.
 Lip syncingisconsistentlyintime withthe lyrics.
17. 13.10.15 https://www.youtube.com/watch?v=QoJRmh25YKs  A wide range of camera anglesusedatthe start of the musicvideo –
Mostlyto showfacial expressions.
 Lip syncingisconsistentlyintime withthe lyrics.
 The music videosuitsthe type of genre inwhichthe songis.
 A verywell developednarrative–A lotof researchwouldhave beendone.