Analysis of case study Autobytel.com by Harvard Business School...
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[POMP FORUM 2015]KAKO UČINKOVITO UPRAVLJATI SVOJO KOMUNIKACIJSKO PODMORNICO, ...PM, poslovni mediji
Vse o tem, česar pri vsebinskem marketingu ne vidite, a pomembno prispeva k njegovi učinkovitosti, in malo o tem, kar zagotovo že vidite. Globoko zajemite sapo in se zazrite v globine vsebinskega marketinga.
The MOST COMPLETE Auto Marketing System Built by Auto Dealer for Auto Dealers. Get your inventory on YouTube with custom videos with custom voice overs. 100% Lead Tracking Generation Service. Post to Craig's List, Backpage, eBay. Create an eBay auction in 2 minutes with this service. Post Cars, RVs, Cycles and Boats.
IS20G11 - Your Digital Advertising and Reporting is Massively Flawed - Jeremy...Sean Bradley
Online consumer research and shopping behavior in the auto industry is well understood. However, a significant blind spot exists regarding the path to purchase as consumers transition from online to in-person shopping. In this presentation, Jeremy Anspach will provide step by step guidance with building effective targeting and attribution models, as well as how to build effective marketing campaigns that connect with sales data. Following Anspach's presentation, you will understand how to integrate and enhance customer data and engage the right prospects and customers for more effective, customer-centric marketing. You will also be able to uncover ways to detect vendor reporting flaws, have confidence in knowing what’s working and maximize ROI in advertising.
Key Takeaways:
-Dealers will learn what is needed to standardize customer data: Eliminate tracking blind spots, combine multiple data sources, avoid duplicate data points, differing technology, as well as tainted, questionable and/or manipulated data.
-Deals will understand the value of escape the marketing channel practice: The path to purchase isn’t linear. Your customers don’t think in terms of channels, so why should you? Think beyond the click, know your customer.
-Dealers will learn what this means for the future of automotive marketing: Predictive (vs. reactive) marketing and the ability to capitalize on the customer lifecycle and sales cycle, with hyper-targeted, highly personalized experiences, to drive the highest ROI/ROAS.
DMS your entire inventory live on FleetRates.com with HomeNet's WebiolPro and FleetRates. Be one of over 16,000 dealers across the nation who use Webiol to export their live inventory online. No Long Term Contracts or Commitments. Sign up today for FleetRates.com and WebiolPlus. Become a FleetRates.com certified dealer to get noticed and Sell More Cars.
Welcome to the next level of ecommerce capabilities in our latest release version 6.5 of the Digital Commerce Engine™ software. In this webinar we will discuss some of the key highlights including our fully integrated subscription and billing management, advancements to our Digital Commerce API™.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
[POMP FORUM 2015]KAKO UČINKOVITO UPRAVLJATI SVOJO KOMUNIKACIJSKO PODMORNICO, ...PM, poslovni mediji
Vse o tem, česar pri vsebinskem marketingu ne vidite, a pomembno prispeva k njegovi učinkovitosti, in malo o tem, kar zagotovo že vidite. Globoko zajemite sapo in se zazrite v globine vsebinskega marketinga.
The MOST COMPLETE Auto Marketing System Built by Auto Dealer for Auto Dealers. Get your inventory on YouTube with custom videos with custom voice overs. 100% Lead Tracking Generation Service. Post to Craig's List, Backpage, eBay. Create an eBay auction in 2 minutes with this service. Post Cars, RVs, Cycles and Boats.
IS20G11 - Your Digital Advertising and Reporting is Massively Flawed - Jeremy...Sean Bradley
Online consumer research and shopping behavior in the auto industry is well understood. However, a significant blind spot exists regarding the path to purchase as consumers transition from online to in-person shopping. In this presentation, Jeremy Anspach will provide step by step guidance with building effective targeting and attribution models, as well as how to build effective marketing campaigns that connect with sales data. Following Anspach's presentation, you will understand how to integrate and enhance customer data and engage the right prospects and customers for more effective, customer-centric marketing. You will also be able to uncover ways to detect vendor reporting flaws, have confidence in knowing what’s working and maximize ROI in advertising.
Key Takeaways:
-Dealers will learn what is needed to standardize customer data: Eliminate tracking blind spots, combine multiple data sources, avoid duplicate data points, differing technology, as well as tainted, questionable and/or manipulated data.
-Deals will understand the value of escape the marketing channel practice: The path to purchase isn’t linear. Your customers don’t think in terms of channels, so why should you? Think beyond the click, know your customer.
-Dealers will learn what this means for the future of automotive marketing: Predictive (vs. reactive) marketing and the ability to capitalize on the customer lifecycle and sales cycle, with hyper-targeted, highly personalized experiences, to drive the highest ROI/ROAS.
DMS your entire inventory live on FleetRates.com with HomeNet's WebiolPro and FleetRates. Be one of over 16,000 dealers across the nation who use Webiol to export their live inventory online. No Long Term Contracts or Commitments. Sign up today for FleetRates.com and WebiolPlus. Become a FleetRates.com certified dealer to get noticed and Sell More Cars.
Welcome to the next level of ecommerce capabilities in our latest release version 6.5 of the Digital Commerce Engine™ software. In this webinar we will discuss some of the key highlights including our fully integrated subscription and billing management, advancements to our Digital Commerce API™.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
2. Why CDM? The Kelley Blue Book difference Everything you need to market vehicles on the lot Everything you need to market vehicles online Accelerate time to market Improve data accuracy Rapid distribution Actionable, merchandising-centric reporting
3. The Kelley Blue Book Influence Kelley Blue Book®Values 62%of online car shoppers are more likely to buy from a dealership that displays Kelley Blue Book Values on window stickers* kbb.com Most Visitedautomotive information Web site** Internet Marketing Solutions 71%of online car shoppers are more likely to buy from a dealership that offers Kelley Blue Book Values on its site* * Kelley Blue Book: 2008 Product ROI Survey ** C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2009 Summer Automotive Web Site Usefulness Study
4. The Kelley Blue Book Influence HALFOF ONLINE VEHICLE SHOPPERS VISIT KBB.COM¹ Kbb.com is the most visited automotive information Web site* Kbb.com is the most useful automotive information Web site among new and used vehicle shoppers* *C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study
5. The Kelley Blue Book Influence “7 out of 10Consumers are More Likely to Buy from a Dealer if they Display KBB Values.”* *Source: Kelley Blue Book Market Research (2005)
6. The Kelley Blue Book Difference The KBB brand automatically creates opportunities Integration of Kelley Blue Book Values in CDM products kbb.com Pre-Owned Classifieds CDM is the only provider that can republish KBB values online KBB branding on photo stamps Only distributor of KBB window sticker Get classified listings on kbb.com
7. CDMdataSolutions Collect, Distribute, & Manage 4 options to choose from: AutoOffice® Your cost effective one-stop-shop for pricing, managing & marketingyour inventory online AutoOffice Plus All the features & benefits of AutoOffice, plus ourMarket Pricing Tool & Craigslist Posting Tool CDM Dealer Services We’ll do the work for you: Complete on-the-lot window sticker & Internet marketing service solution. DigitalLot®Solution Complete do it yourself:in-house solution to decrease time to market & increase vehicle sales. 1 2 3 4
9. In. On. Sold. The Faster, Easier, & More Accurate Way to Get Your Inventory Online
10. DigitalLot Solution Benefits Why we help dealers increase sales Leverage the Kelley Blue Book values and brand Decrease time to market Increase accuracy of advertising information Advertise vehicle information that sells Multiple photos, in-depth vehicle features, and descriptive comments “Since we’ve started using the DigitalLot Solution, Our average time-to-market on our used carshas decreased from 11 days to 48 hours or less... “The device is very easy to use – we can input a vehicle’s data & take 20+ photos in less than 3 minutes, press the Update button, & it’s online in seconds. I can’t imagine going back!” - Paul Holt, eCommerce Director, Riverside Toyota
11. DigitalLot Solution: Overview DealerWeb siteMARKET Window Stickers& Reports MANAGE Export to KBB.com & 200+ Retail Web sitesMARKET COLLECT
12. DigitalLot Solution A Complete Solution to Increase Sales… Inventory Hosting Data Exports Hardware & many more! Dealer Web siteMARKET Window StickerPrinting Online AdvertisingManagement Tool Data Subscriptions
30. AutoOffice With AutoOffice, Our Online Marketing Management Tool, You Get: Data Exports Data Subscriptions Window StickerPrinting Inventory Hosting & manymore! Dealer Web siteMARKET DatabaseHOSTING
31. AutoOffice® Manage Your Inventory Online Automatically VIN decode your inventory through DMS polling or enter it manually Load photos quickly and easily Add unique seller’s notes with Comment Builder Update vehicle information and mark vehicles “SOLD” for all your retailing sites Easily view, print, and use accurate and actionable reports Set-up email alerts with AutoRules. Automate pricing, easily change prices for a selection of vehicles, or alert yourself when a price rises or falls too far Email vehicle information to prospects Competitively price inventory Print window stickers, Buyers Guides, and KBB Hang Tags Manage inventory across multiple dealerships 1. Dealership DMS 2. AutoOffice® 3. Post Inventory Online
32.
33. Upload your own banner or takeadvantage of our customizable banners
36. Choose from multiple template options1 2 3 4 5 2 5 – Receive leads through email, phone number, & lead form 3 4
37. AutoOffice Plus Market Pricing Tool Price your vehicles competitively to improve turn rate & maximize gross Understand the Marketplace by analyzing & evaluating data to help you increase your sales opportunities
39. CDM Dealer Services The Full Service Solution Inventory Hosting Data Exports AccountRepresentative & many more! Dealer Web siteMARKET Window StickerPrinting Online MarketingManagement Tool Data Subscriptions
41. CDM Dealer Services Professional & Reliable Service Trained, uniformed professionals Consistent, full service inventory management Automated inventory pricing Faster online inventory exports Enhanced Web site frame-in Vehicle photos Export to over 200 retail, wholesale, and partner Web sites Robust data sets from Kelley Blue Book and Chrome ® Chrome is a registered trademark of Chrome Systems, Inc.Polk is a registered trademark of R.L. Polk & Co.
42. CDM Dealer Services Your Inventory Marketing Partner Four points of contact: Business Development Consultant Account Representative Dealer Services Manager Customer Support
79. Effective Lot Merchandising The KBB Hang Tag Gets Your Customer’s Attention & Trust 80+ Years of building consumer trust Easily execute weekend sales without replacing window stickers Encourage walk-in browsing
80. DMS Polling, Including Rapid Retail Rapid RetailSM Get your inventory online even faster Post vehicles from your DMS to your retail classified Web sites before they are front-line ready & completely booked in
81. Market Pricing Tool Price your vehicles competitively to improve turn rate & maximize gross Understand the Marketplace by analyzing & evaluating data to help you increase your sales opportunities
103. Credit JockeyTM Website Lead Generator Pre-approve your online shoppers in seconds Add credit jockey to your Web site to pre-qualify shoppers before youeven talk to them Credit Jockey is a trademark of Auto Jockey CRM, Inc.
105. Testimonials “Since we’ve started using the DigitalLot® Solution, Our average time-to-market on our used cars has decreased from 11 days to 48 hours or less... The device is very easy to use – we can input a vehicle’s data & take 20+ photos in less than 3 minutes, press the Update button, & it’s online in seconds. I can’t imagine going back!” –Paul Holt, eCommerce Director, Riverside Toyota “Without question the DigitalLot® Solution is the MOST effective and efficient inventory management tool that I have used in my automotive career.” –Chris Gambill, Toyota of Somerset, KY “We used to pull our inventory out of our DMS, take photos with a digital camera and enter information by hand. I decided I wanted to focus on selling rather than data collection. DigitalLot® cut out 80% of the labor and helped increase Internet sales from 20 to 40 cars a month.” –Steve Howard, National Car Sales, Indianapolis, IN “In the past, we wasted hours and hours updating and adjusting our online inventory. Now with CDM Dealer Services we can focus on what we do best – selling our vehicles.” –Luke Stokebrand, Bill Luke Chrysler Jeep & Dodge, Phoenix, AZ
106. Testimonials “The posting tool in AutoOffice really makes it quick and easy for us to post cars to Craigslist, and last month we got 12 leads and sold 7 cars because of Craigslist. It's a great place to advertise our vehicles!” –Dennis Hathaway, Martin Chevrolet, Torrance, CA “Kelley Blue Book’s LeadDriver™ is an excellent tool that was easy to implement. Our Web site visitors are more comfortable using it versus other lead generation tools thanks to Kelley Blue Book’s excellent reputation with consumers. Last month we closed 18% of all of the leads we received from LeadDriver. Without question Kelley Blue Book’s LeadDriver is our best lead provider.” –Barry Mandel, Schaefer and Strohminger, Baltimore, MD
Editor's Notes
[Read stats]. With over 15 million visits to kbb.com each month, it’s clear that American consumers trust and use Kelley Blue Book values more than any other vehicle valuation service. CDMdata, a Kelley Blue Book company, helps you leverage that trust in a variety of ways.
KBB values were rated by consumers to be as important or even slightly more important to their purchase decision as vehicle videos – and we all know the influence that video has on converting visitors to leads.
Through leveraging consumer trust, the KBB brand automatically creates opportunities for dealers. Kelley Blue Book values are integrated into CDM products so that you can use them not just to run reports and benchmark pricing, but to advertise your inventory online and on the lot. CDM is the only internet marketing solution out there that can republish KBB values online and a part of the only company that can distribute KBB window stickers, hang tags, and addendums. In addition, we also offer pre-owned classifieds on kbb.com.
AutoOffice offers a variety of useful and actionable reports. By actionable, I mean it tells you not only what percentage of your inventory doesn’t have comments or doesn’t have photos (or enough photos) in a way that you can break down to all inventory, new, used, certified, or non-certified but it also allows you to load photos or edit vehicle comments, global comments, and your comment library right from the corresponding reports. You can also print reports or export the data to Excel. In addition to our Photo Percentage Summary and Comment Summary Reports, we also have several other reports, including Blue Book Evaluation vehicle reports that break down the value of each vehicle with options and mileage adjustments.
CDM exports to all of our partners nightly and to kbb.com, Dealer.com, Openlane, AutoBase, and VIN Solutions as often as they’ll let us up to 5 times per day. We are in the process of working on closer relationships with several major classified websites and dealer website hosts.
