This document discusses incentivizing the uptake of reusable metadata in survey production. It notes that there is no universal language used to document survey questions and variables, leading to wasted resources. The Data Documentation Initiative (DDI) is proposed as a standard. Barriers to adopting metadata best practices include legacy systems, manual processes, and reluctance to change. The document outlines ideas to incentivize metadata use such as specifying documentation requirements in funding calls and improving documentation tools and workflows. Showing tangible benefits through applications like question banks and data exploration systems is also suggested.