Webinar from SalesFUSION and WebAttract on how to effectively manage and optimize the attendance and post-webinar conversion through nurture marketing, audience recruitment and content-driven marketing
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife
As the second quarter hits, many B2B sales and marketing leaders are looking at their sales pipelines and starting to realize their year is in jeopardy. Worse, the executive team is starting to speculate where the issues lie.
It’s very likely that inadequate sales are a result of valuable time wasted on non-qualified prospects.
With 68% of companies stating they don’t have a defined Marketing-Sales funnel process and 61% sending every lead directly to sales*, it's no wonder that sales is struggling.
LeadLife and Matt Smith, strategic sales expert, and EVP for sales enablement consultants 3Forward present the four key actions you can take today to reduce these problems and turn your pipeline into profitability.
1) How to define your perfect prospect
2) Get sales and marketing working together to define a qualified lead
3) How a lead nurturing strategy will develop a digital conversation with leads early in the buy cycle
4) Why tracking lead behaviors and score based on interest can make your sales team more profitable
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.
Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:
1. Drawing from Key Business Strategies to Shape Webinars
2. Building Webinars into an Integrated Marketing Program
3. Content Best Practices
4. Connecting Webinar Engagement to Drive Sales Success
5. Working with IT to Integrate Webinar Data with SFA, CRM & More
Learn how to strategically integrate Webinars to fuel business growth.
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
SugarCon 2013: CRM and Marketing Automation: Understanding the Customer Relat...SugarCRM
Tim Price, Act-On
Sophisticated business managers recognize that not only is the definition of customer relationships changing, but requirements in the earlier stages of the sales funnel are evolving as well. Maintaining a holistic view of the process, recognizing that Marketing Automation and CRM are both natural extensions of one another is essential, however few fully understand how they coexist effectively. In this session, learn the similarities and differences, as well as how, when integrated, the two technologies deliver a whole that is exponentially more efficient and complete than the sum of its parts.
LeadLife & 3Forward: 4 Key Actions That Define and Build a Sales Funnel that ...LeadLife
As the second quarter hits, many B2B sales and marketing leaders are looking at their sales pipelines and starting to realize their year is in jeopardy. Worse, the executive team is starting to speculate where the issues lie.
It’s very likely that inadequate sales are a result of valuable time wasted on non-qualified prospects.
With 68% of companies stating they don’t have a defined Marketing-Sales funnel process and 61% sending every lead directly to sales*, it's no wonder that sales is struggling.
LeadLife and Matt Smith, strategic sales expert, and EVP for sales enablement consultants 3Forward present the four key actions you can take today to reduce these problems and turn your pipeline into profitability.
1) How to define your perfect prospect
2) Get sales and marketing working together to define a qualified lead
3) How a lead nurturing strategy will develop a digital conversation with leads early in the buy cycle
4) Why tracking lead behaviors and score based on interest can make your sales team more profitable
A strong web presence creates a strong lead generation tool for your business. Your potential customers are looking online for solutions to business problems. You want to connect with them and grow your business. This guide will help map the tactics and tools you require to build an online strategy for your business that helps you attract new customers and nurture existing relationships.
This Webinar starts with the big idea to ensure a strategic and truly integrated approach for driving growth and engagement with Webinars.
Moira Vetter, CEO of Modo Modo Agency and Carol Godfrey, VP of Energy of Southwire Company, will discuss 5 fundamentals for ensuring your Webinars drive the results your organization needs. Here is a sneak peak:
1. Drawing from Key Business Strategies to Shape Webinars
2. Building Webinars into an Integrated Marketing Program
3. Content Best Practices
4. Connecting Webinar Engagement to Drive Sales Success
5. Working with IT to Integrate Webinar Data with SFA, CRM & More
Learn how to strategically integrate Webinars to fuel business growth.
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
Webinar Slides: Get Noticed With Targeted Marketing CampaignsDhiraj Singh
TechValidate CEO Brad O’Neill and Drobo VP Marketing Jim Sherhart discuss strategies and best practices behind building effective, targeted campaigns to drive prospect engagement:
- Practical tips for segmenting your prospect database by solution, vertical, and buyer persona.
- Scalable practices for creating content that is relevant to your audience.
- How to maximize and measure your investment in marketing automation platforms for demand generation.
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Conductor
Surprising and delighting your customers is foundational to marketing, but focusing only on campaigns to achieve this can create disconnect with customers. Companies must make the most out of every customer interaction by transforming single moments into personalized journeys. The CMO is now the Customer Journey Officer, whose role is to define and optimize the customer journeys across ALL touch points – marketing, sales, service & product experience.
Big data covers scale, timeliness, and complexity. Companies that understand how to use it can power sales growth. B2B companies can best use big data to uncover micromarkets.
Customer Experience is an evolution within many organizations. To improve your execution you need viable strategies which can enhance your operations from an interaction perspective. This will give you powerful insight and analytics to engage your customers differently and drive a seamless experience.
Thom Robbins - enterprise websites - connecting with the new channels - IMS B...thepulsenetwork
Today's customers engage with your organization through a growing variety of channels. Your website is just one of them -don't forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at key recommendations you need to consider as you get started in multichannel engagement.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
Redirect Digital and Direct Marketing - Website DevelopmentRedirect, LLC
Redirect is a leading provider of digital and direct marketing services. Redirect helps companies drive traffic and revenue through effective website development, mobile web development and mobile application development. Find out more at http://www.redirectnow.com
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity.
This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition.
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others.
We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
Webinar Slides: Get Noticed With Targeted Marketing CampaignsDhiraj Singh
TechValidate CEO Brad O’Neill and Drobo VP Marketing Jim Sherhart discuss strategies and best practices behind building effective, targeted campaigns to drive prospect engagement:
- Practical tips for segmenting your prospect database by solution, vertical, and buyer persona.
- Scalable practices for creating content that is relevant to your audience.
- How to maximize and measure your investment in marketing automation platforms for demand generation.
Customer Journey Officer – The New CMO | Michael Lazerow – Chief Strategy Off...Conductor
Surprising and delighting your customers is foundational to marketing, but focusing only on campaigns to achieve this can create disconnect with customers. Companies must make the most out of every customer interaction by transforming single moments into personalized journeys. The CMO is now the Customer Journey Officer, whose role is to define and optimize the customer journeys across ALL touch points – marketing, sales, service & product experience.
Big data covers scale, timeliness, and complexity. Companies that understand how to use it can power sales growth. B2B companies can best use big data to uncover micromarkets.
Customer Experience is an evolution within many organizations. To improve your execution you need viable strategies which can enhance your operations from an interaction perspective. This will give you powerful insight and analytics to engage your customers differently and drive a seamless experience.
Thom Robbins - enterprise websites - connecting with the new channels - IMS B...thepulsenetwork
Today's customers engage with your organization through a growing variety of channels. Your website is just one of them -don't forget social media, mobile and e-mail. Understanding the customer journey across these channels is essential to the success of any marketing organization. In this session we will look at key recommendations you need to consider as you get started in multichannel engagement.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
Redirect Digital and Direct Marketing - Website DevelopmentRedirect, LLC
Redirect is a leading provider of digital and direct marketing services. Redirect helps companies drive traffic and revenue through effective website development, mobile web development and mobile application development. Find out more at http://www.redirectnow.com
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
Introduction
A recent study of experienced product managers from different companies and industries showed that there are common challenges impacting their effectiveness and productivity.
This discussion will help you understand key tips to differentiate yourself and accelerate you career. It will help you understand how to position yourself to find a new opportunity or get promoted. We will identify how you can increase your skills to enhance your worth. We will also discuss ways to define and sharpen your value proposition.
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What's your value proposition as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career. Learn how to convince a prospective employer why they should hire you or why they should promote you over others.
We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
Marketing's Methods that Improve Retention & Experience Totango
From Customer Success Summit 2017 - Peter Armaly, Principal Transformation Advisor at Oracle Marketing Cloud, discusses "Marketing's Methods That Improve Retention & Experience".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
Both small and large brands are continuing to rely on webinars as a key part of their
content marketing. Learn how to execute one from start to finish.
UNR Extended Studies Inbound Marketing Class 3Mike McDowell
Third class of 3 for Inbound Marketing Principles and Practices for the University of Nevada Reno Extended Studies course. This class covered measurement and monitoring, metrics and analytics, conversion from visitor to lead to customer, the full inbound marketing cycle from building your base to engagement to creating content to monitoring, measuring and proving return on investment (ROI).
Introduction
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy.
We will discuss the importance of the AIPMM Product Management Framework (PMF) to define and implement a process to conceive, plan and market your company’s products at each stage of their life cycle. We will identify key activities to align business and product strategy with unmet customer needs to create value for your business.
We will describe the typical product life cycle from concept to launch and through product retirement. We will also discuss why growing organizations need to implement a formal product management process to support their product strategy.
Objectives
* Why do you need to define the right product strategy?
* What are the benefits of implementing a product planning process?
* What do you need to constantly create insanely great products?
Contact me at http:/linkd.in/hdelcastillo for more information regarding AIPMM membership or certification courses in your area.
Let me know how I can help you accelerate your career, or create and implement a product strategy and product planning process successfully to grow your business.
Objectives
• Understand how to answer the question: Why should I hire or promote you over others?
• What are your key differentiators as a product manager or marketing manager?
• What can you do to accelerate your career in product management or product marketing?
Description
This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions.
Audience
This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
VMware: Driving Customer Experience with Content StrategySDL
Sometimes companies know what’s best for their customers - and sometimes they think they know. Watch this webcast as Laura Bellamy, Director of Technical Communications at VMware, explains how the brand improved its online experience and shifted tactics to focus even closer on customer needs.
Scott mc cormick float mobile learning_winningoverstakeholders_mlearncon2012Scott McCormick
A presentation given in a concurrent session at mLearnCon In San Jose on June 20, 2012 by Scott McCormick, Co-founder of Float Mobile Learning. The focus is on how to work with enterprise stakeholders to implement mobile learning.
Setting the Customer's Journey: Walk a Mile In Your Customer's ShoesAggregage
Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. This phrase blur is dangerous, as it can pull our attention from what should be our real focus: our our customers' and users' needs. How can we, as product professionals, learn to keep customers and users at the heart of our work?
Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in your customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.
ProductCamp Singapore #1 - Lean in Product ManagementMichael Ong
Presented at ProductCamp Singapore #1
Conversations driven so slides would only provide half the story
Sharing my experience with Lean thinking in two different organisations at iProperty (250+ people) & bellabox (20 people)
Great to hear feedback from participants in unconference sessions
Using the Right Content Strategy to Create a Personalized Digital ExperiencePerficient, Inc.
Content is much more than just static website copy - it's articles, blog posts, comments, video, audio, images and infographics. Content created to fuel a personalized experience represents only one aspect of an overall view of the customer. It's imperative for marketers to resonate with their target demographics by creating relevant content to help build relationships with existing and potential customers.
Creating a strategy for what content type to use where will help you personalize and enrich a user's digital experience. In this slideshare, we walk you through some key content strategies, best practices and ways to create great content to keep your users coming back. We also discuss how tools like Sitecore can help drive the personalized digital experience.
Creating a nurture campaign is never easy, no matter the subject. However, the benefits to your sales pipeline far outweigh the work to get them up and running. By allowing prospects to customize their path through the buyer journey, nurtures enhance your sales processes and reduce the chance of leads disappearing along the way.
Check out the recording https://salesfusion.com/resource/nurture-marketing-back-to-basics/ to learn the following:
-How nurture campaigns will grow your pipeline
-How to create lists for your nurtures
-How to track your nurture campaigns to revenue
Salesfusion makes enterprise-grade marketing accessible to everyone with the only no-fail approach to marketing automation. We know that marketing success depends not just on technology, but also on expertise, processes and people. So we provide our clients a team of marketing experts who are eager to collaborate to achieve your goals. Salesfusion is committed to long-term partnership, providing the tools, support, and advice you need to succeed at every stage of your growth...and at a price point you can afford.
How to Choose the Right Marketing Automation PlatformSalesfusion
SiriusDecisions analyst Jen Horton covers:
1. Top use cases from the SiriusDecisions 2014 marketing automation platform adoption study
2. Emerging trends in the marketing automation marketplace
3. A framework for assessing current process needs and evaluating offerings against your priorities
Aligning sales and marketing isn't just about scheduling more meetings. In this free webinar, marketing master Matt Heinz will discuss eight specific best practices to help your organization accelerate its path toward sales and marketing collaboration nirvana. You will learn how to:
Create a common dashboard of performance metrics
Drive collaboration across all levels of the sales and marketing organization
Handle compensation challenges and opportunities
Develop a regular rhythm of communication across both team and above to management
Email marketing is still an extremely effective way to engage with prospects when campaigns are properly developed and executed. Join Salesfusion's CMO, Kevin Miller, for an on-demand webinar to learn:
-Trends in B2B email marketing
-Vital components of email anatomy
-Tactics for getting through spam filters
-Content strategy for B2B email campaigns
Marketing Automation for Microsoft Dynamics 2013Salesfusion
SalesFUSION webinar - 5 ways marketing automation can help improve Microsoft Dynamics CRM 2013. Preview SalesFUSION's latest release of marketing automation for Dynamics CRM
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
2. What we’ll cover today
• Introductions
• Webinars as a lead generation channel
• Types of webinars webinar content
• Webinar as a long-term campaign
• Audience recruitment
• Tips for delivering a great webinar
• Post-webinar nurture campaigns
• Extending the webinar content
3. About SalesFUSION
• SaaS Marketing Application
• HQ – Atlanta, GA – Sales Offices in Philadelphia, PA
• Provide all b2b marketing functionality in a single app
• Focus on integrating Marketing and Sales (CRM)
• Only solution built on a CRM database
• Extensive global partner network
• 110 New clients in 2010
• Unique Client Services model
• Game-changing pricing structure
• 99% retention rate
• 90% of all new features added in 2010 – customer requests
4. An End2End Solution for Webinar Demand Creation
Mike Agron
Executive Webinar Producer
WebAttract, LLC
mike@webattract.com
www.webattract.com
+916.804.4703
5. ABOUT WEBATTRACT
AN “END2END” SOLUTION FOR WEBINAR DEMAND CREATION
• Professional services organization of B2B webinar experts
• Helps marketing and sales professionals excel at demand gen
• Delivers a proven methodology, best practices & metrics
• Clients include global and emerging brands
• Recently commissioned by Citrix Online to author a new eBook
“WebinarReady™ - A Step-by-Step Guide to Hosting Successful Webinars”
6. Stay on until the end and play SalesFUSION Slots!
• Showcase of cool little feature in our dialog/landing pages
• Pick a winner of a Starbucks gift card using our integrated slot machine!
7. Challenges you will face
More competition for people’s time
Email delivery
Creating a compelling message
Content creation
Registrant attendance
Follow up and qualification
8. Types of webinars
Industry best practices/point of view
Product promotion/release
Training
Accredited/Association-focused
Customer retention
9. Nurture-based marketing is 100% dependent upon good
content
2012 b2b content marketing report from MarketingProfs
10. Content is becoming the key driver for Nurture-based
programs
2012 b2b content marketing report from MarketingProfs
20. Tips and tricks for success – email invitation
• Invitation should be clear
and concise
• Make the dates/time and
how to register highly
visible
• Main paragraph should
show well in Outlook
preview pane
• Tues-Thursday between
11A – 2PM
21. Tips and tricks for success – Registration
• Simple, and main body
above the fold
• Registration – don’t ask too
much – only what’s needed
• Reinforce the agenda
• Reinforce the time/date
22. Tips and tricks for success – Confirmation
• Instant release
• 1 week before
• 2 days before
• Day of
• Include outlook reminder
• Opportunity to cross-
promote/reinforce brand
• OK to link to other online
resources
23. PLANNING FOR
WEBINAR NURTURE
CAMPAIGNS
• Average time frame for webinar
promotion is 4-6 weeks
• Post promotion – content and
attendee behavior focused
• Begin with webinar materials – filter
down to product materials toward end
24. Tips and tricks for success – Post webinar microsite
• Multimedia – video, slides,
resources
• Promotional asset for
ongoing use
• Posted to website, social
networks…etc.
• Link back to online sites
such as YouTube/SlideShare
28. The use of marketing automation tools in successful
webinars the brand and message – don’t rely on webinar
• Control
tools for registration, drip, trigger, nurture-based emails
• Robust analytics
• Pre-build and copy your campaign flow over and over
• Native integration to webinar platforms
• Better performance and attendee rates.
29. Benefits of using marketing automation to run
webinars
• Pre-build subject swaps – increase opens and CTR
• Track and adjust your webinar in real-time
• Control and adjust the message/subject line based on performance
31. Integrate results to CRM
• Move leads from webinar to CRM more efficiently
• Keep sales in the loop
• Tie in telesales for pre/post call-downs
• Track webinar leads through opportunity creation/close
32. Leveraging event management in MA Software
• Integrated event management combines planning, executing and tracking
online events into a single interface
• Integration with webinar platforms makes branding of reminders/registration
pages easier for the producer
33. Questions?
• Schedule a demonstration of SalesFUSION
• Learn more www.salesfusion.com
• Learn more www.webattract.com
• Thanks for staying with us! Let’s pick a winner of the
Starbucks Card
Editor's Notes
Mike discusses his take on webinar demand generation, then moves to talk about the challenges
Mike – speaking of effective nurturing tactics, let’s drill down on the power of webinars, as a recent study from CMI, shows they are rated EFFECTIVE – VERY EFFECTIVE 70%Lori to advance when Mike’s done…to next slide on the webinar value prop for lead nutruing
(Mike) – Let’s talk about some of the key sources for creating great webinar contentRemember, people want to learn something new, or validate something they’ve been thinking about, or are just plain curious to hear what you have to say and determine if it’s relevant to helping them solve their business, operational or technology challenges….Mike advances the slide to drill down on the elements of a Case Study….Softball for Joe - What are some the motivators to get an author or subject matter expert to want to participate in a webinar?
(Mike) – talk to the key points, give examples….Advance to some popular webinar themes…
(Mike) – We’ve found that from a B2B perspective, webinar themes usually fall into these 3 categories…Give an example for each one….Advance to our next phase 2,…Softball for Joe - Popular B2B Webinar Themes – What are some of the more unique or esoteric themes you’ve produced?
(Bret) I’d ask you to consider than LinkedIn alone, with over 65 million members and over 700,000 discussion groups, can easily be leveraged to drive business-to-business demand. If you then add in Twitter, Facebook, Slideshare, YouTube, PRWeb and the many, many other social media networks and sites out there, into an integrated mix that can be smartly and efficiently use to increase awareness and generate demand, the possibilities are endless. The question is how? In this brief informational session we’ll explore the various tactics of contributing to discussion topics, blogging, breaking news posts, press releases, video snippets, and more, in leveraging your legitimate and original content marketing as channels to drive demand and ensure you and your company stay top of mind with prospects and clients.Overall, these social media platforms offer you the means to leverage blog posts, discussion groups, press releases, video, and more, to communicate your business message and drive demand gen results in various flavors, and over various lengths of time. An important point here is that, like most of marketing, social media marketing requires an investment of time, effort and intellect and, like most sales activities, delivers opportunities of varying sizes and across different sales cycles. However, given two factors, the use of social media for sales and marketing purposes is impossible to ignore: 1) it’s highly inexpensive compared to direct mail, broadcast, print advertising, etc., when you consider the reach it provides and 2) there are no real issues around spam and opt-in/opt-out, as long as used appropriately.Regardless of which social media marketing approach you take or, for that matter, any marketing effort you pursue, you’ve got to have a solid understanding of the objectives you seek to achieve and you’ve got to clearly understand who your audience is and what will be the most effective message to connect with them. Mike says, yup, the audience always needs to be our #1 focus…..always keeping in mind, what’s in it for them?Yeah, once these matters are defined, you’re ready to choose the best social media channel to attain your desired results. What you’ll see as we step through some of the choices is that each one satisfies certain marketing needs, and each one is diverse from the other both in terms of measurable outcomes as well as the time and effort it takes to put them to work for you.(CUE – Mike says, ….and for those of you that think LinkedIn is only for job networking, we’re going to talk about why this is truly the 800# gorilla of all business networking sites…..advances slide and let’s Bret riff )
(option) Mention that we use a combination of a 27MM name B2B DB as well as lists from some of our online media partners….Run through the numbersHint at CTR and we’ll come back to it in just a bitAdvance…and now let’s turn our attention to webinar contentSoftball for Joe - Key Audience Recruitment Metrics – What trends are you seeing, i.e., are these numbers holding steady today as they were, say a year ago?
The webinar went off as planned, you had a great turnout, the audience stayed on until the end…..Review stepsGet ready to go to summary slideSoftball for Joe - Post Webinar – From a lead scoring standpoint, which are more valuable, folks who attended or registered but were no shows? Can you give some other examples of what the final analytics can tell you to have a more positive and warm conversation with both attendees?