Rich and interactive advertising opportunities are available in a Web 3.0 environment, which improves the user experience. Marketers will benefit since they will be able to give more tailored adverts to customers. Marketers will be able to offer a more efficient plan and display their items using Web 3. Read the entire blog to learn more about how Web 3.0 affects digital marketing.

1. HOW WEB 3.0
WILL IMPACT
DIGITAL
MARKETING?
WPWeb

2. TABLE OF
CONTENTS
What is Web 3.0?
1
What is Blockchain Technology?
2
How Can Digital Marketers
Benefit From Blockchain?
3
The Rise of NFTs in Digital
Marketing
Web 3.0 Will Provide More
Avenues For Digital Marketing
Web 3.0 Will Radically Change
Social Media
4
5
6

3. WHAT IS WEB 3.0?
Decentralization, transparency, and
better user functionality form the core
concept of Web 3.0.
When we talk about decentralization, the
terms that cross our mind at once are
Blockchain technology, Cryptocurrency,
NFT, and Metaverse. For starters,
Blockchain is one of the three pillars of
Web 3.0.
Web 3.0

4. A blockchain is a database that is shared
among different nodes of a computer
network.
WHAT IS
BLOCKCHAIN
TECHNOLOGY?
They store information electronically in
digital format.
Blockchain is a record-keeping technology
that is impossible to hack, and data stored
in it cannot be tempered. It is secured and
irreversible.

5. HOW CAN DIGITAL MARKETERS
BENEFIT FROM BLOCKCHAIN?
Blockchain aims to establish a decentralized model and provide security and
transparency to user data. No one can alter the digital record that gets added to the
blockchain—even those who have access to view it.
Blockchain will stop scams on impressive or engagement due to pre-configured user
metrics.
The ads that people purchase quickly make it hard to keep track of high-quality
inventory, but that doesn’t mean it’s impossible. Blockchain technology will be able to
keep up.

6. POTENTIAL USE
CASES OF
BLOCKCHAIN IN
DIGITAL MARKETING

7. 1. BETTER
TRACKING OF
DIGITAL
MARKETING
CAMPAIGNS
You will be able to keep track of and
monitor campaigns in real-time with
blockchain. There won’t be any need to
rely on cookies or the current tracking
methods. For example, in 2019, Unilever
completed a blockchain pilot for
tracking advertisement expenditure.
There was zero leakage in its media
investments, and now the company is
scaling up the solution.

8. 2.
RESOLVING
PRIVACY
ISSUES
The internet service providers (ISPs) have
unrestricted access to our data, from
bank account information to browsing
history. The verified signatures of
blockchain, on the other hand, allow
digital marketers to store client data on
their servers rather than those handled
by third parties. It will allow users to
maintain their anonymity and boost
privacy while using the internet.

9. 3. REWARDING
USERS
Ads can be problematic for both users
and digital marketers as they are costly,
difficult to control, and unwanted. But
tokenization can resolve this issue.
Tokenization is an essential
characteristic of blockchain and allows
assets to be converted into tokens. So,
digital marketers can reward users with
tokens if they decide to participate in
their advertisements.

10. 4.
PREVENTING
CLICK FRAUD
The price of ads is costly when targeting
competitive keywords, so digital
marketers don’t want to waste any of
their budgets. They also face problems
with their ads getting clicked by bots,
which costs them a fortune. Blockchain
can prevent click fraud by allowing the
monitoring of digital ads on its
decentralized servers. Besides
Blockchain, even NFTs, an item of Web
3.0, are powering their way into the
digital marketing arena.

11. The Rise of
NFTs in Digital
Marketing

12. NFT stands for non-fungible tokens.
They are digital assets that you can
purchase and sell, similar to any
other property. Every NFT is
tokenized, meaning that it has a
digital certificate of ownership,
making it unique. Blockchain stores
the ownership token of each NFT in
its server.
NFTs cannot be replicated.
They represent real-world
items like real estate and
artwork.
Tokenizing these assets
reduces any possibility of
fraud. NFTs can also represent
individuals, identities, property
rights, etc.

13. HOW CAN DIGITAL MARKETERS
USE NFTS?
Many big brands globally are using NFTs in their marketing strategies. Here are some
examples:
Marriott is using NFTs to Building Brand Awareness
Bicycle is using NFTs for Expanding its Audience Reach

14. WEB 3.0 WILL
PROVIDE MORE
AVENUES FOR
DIGITAL
MARKETING
Web 3.0 wants to make the internet
available to everyone, no matter
where they live, what kind of device
they use, or how they connect to the
internet.
Nowadays, people rely primarily on
smartphones and PCs for online
activities, but Web 3.0 will expand to
wearables, smart appliances and
cars, AR/VR gear, and IoT interfaces.

15. WEB 3.0 WILL
RADICALLY
CHANGE
SOCIAL MEDIA
Nowadays, we can’t imagine our lives
without social media. Web 3.0 will
introduce new changes in social
media marketing.

16. FULL
ARTICLE
How Web 3.0 will impact digital marketing?

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YOU!
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