1. What Does Quantum
Learning Do Best?
Why Does it Matter?

2. It’s About Elevating the
Ability to Execute

3. It’s About Creating Impact

4. It’s About Moving the Needle

5. "
What do we do best?

6. Reimagining Customer Engagement

7. "
How?

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Move Behavior to the Next Level.
Engage the sales force.
Change habits. Move behavior to the next level.
Engaging experienced sales people can be tricky. They ve seen a lot and can quickly
check out if your content isn t directly relevant and engaging.
They want practical insights they can apply right away. No fluff and definitely no
complicated models.
Quantum Learning is particularly effective at engaging and energizing both new and
experienced reps. Our research-based content that is fresh, relevant, and insightful.
So even experienced, skeptical, reps describe Quantum s training as the best sales
training I ve had in 14 years of sales.
Our reps are experienced ‒ that s why we
hired them. They have the selling skills, yet
our data shows that we aren t meeting
customer s expectations. They ve fallen into
some bad habits. And if we could change
those habits, we could control our destiny.
‒ Product Director, Specialty Pharma

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Reimagine Customer Engagement.
Reimagine customer engagement.
Take control of the total customer experience.
Apple is massively successful because they have taken control of the total
customer experience to deliver more value and reframe the competition. We can
do the same by doing a better job of managing the total experience of our
products across every stakeholder that touches the patient.
Quantum s research-based approach to customer engagement can help you
take control and massively improve the total customer experience of using your
brand to achieve competitive advantage, and grow your business.
Quantum Learning is a world leader in developing game-changing customer
engagement models for some of the world s most successful companies
including, yes, Apple. If you re looking for a better way to engage customers and
grow the business, call Quantum.
Our selling model is woefully out of step with today s
healthcare marketplace. We need to engage our customers
differently than we used to. I want a better customer
engagement model that our Senior Leadership Team will get
behind and pull through.
‒ VP Commercial Training
Large BioPharma Company
Patient PracticePhysician

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Reframe the Competition.
Launch new products & indications.
Reframe the competition.
A great message is not enough.
You need the right behaviors to make sure that your message lands and the HCP
sees the competition in a different light.
Quantum delivers the right selling skills and behaviors for new product or
indications like:
• Clinical acumen and social intelligence that result in higher levels of customer
engagement,
• Clinical credibility, and thought leader influence that help you shape markets,
and quickly establish your product/indication as the category leader.
• Competitive reframing, to make sure you not only effectively position your
brand, but reframe the positioning of your competitors in a way that
compliantly and competitively points to your unique strengths.
We work on taking customer engagement to a
new level, but then we launch products the same
way we always have.
‒ DM Launch Training Champion,
Mid-sized Pharma

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© 2014 Quantum Learning, Inc. 215-579-0540
Make The Challenger Sale work in biopharma.
Without alienating healthcare providers.
The Challenger Sale holds great promise for transforming the competitive
landscape.
But it also raises a lot of red flags ‒ especially in light of declining physician
access, no-see offices, and locked out institutions.
The question is not: How do we challenge the physician, or even challenge the
status quo.
The question is: How do we credibly re-frame how the healthcare provider views
treatment in a way that points to our strengths and creates meaningful
differentiation and competitive advantage.
Quantum has developed an easy-to-implement, but powerful approach to
making The Challenger Sale work for your brand.
It s simple. It works. And salespeople will embrace it.
Our sales leadership just read
The Challenger Sale and believe
that our reps are too relationship
focused. Now they want the
sales force to be Challengers.
How do we make this B-to-B
concept work in biopharma?
‒ Training Manager
Midsized Specialty
BioPharma Company
Making The Challenger Sale Work.

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© 2014 Quantum Learning, Inc. 215-579-0540
Impact in the Field.
Deliver engaging instructional design.
Impact in the field.
The bottom line in sales training is simple:
Can your people execute in the field, across a wide variety of
healthcare providers, under very different conditions?
The goal is to make sure that your salespeople and their managers
know how to:
• Establish clinical credibility
• Effectively position your brand
• Articulate what the appropriate patient looks like
• Identify barriers to adoption of your products at any point along
the continuum of care
• Deliver the right messaging and support in a clear, credible, and
compelling way
• Finally ask for the business

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Coaching with Impact.
Develop world-class coaches.
Become world-class leaders.
Quantum provides both salespeople and their managers with world-
class leadership, coaching, and developmental insights for building
high performing districts that consistently outperform their peers in
territories of equivalent potential.
We provide a variety of web, iPhone, and iPad-based coaching and
pull-through tools both managers and reps use to measure and track
improvement in the ability to execute, as well as address stubborn
development needs.
The result?
Measureable improvements in performance.

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Connect the dots to achieve sustainability.
Relentless pull through: the key to success.
Sustainability happens when your system gels.
Linking your systems into a unified whole amplifies your power. From new
hire profiles to field contact reports, from your coaching process to iPad
tools for pull-through and sustainability ‒ connecting the dots drives
better outcomes
Quantum does the heavy lifting to ensure that the skills and behaviors
that drive sales performance are seamlessly integrated with all the key
systems of your business.
With Quantum as your strategic partner you can focus on the big picture.
Because Quantum handles all the details of delivering a sustainable
solution, the gap closes and you re a hero.
We run really great workshops here. And, unfortunately,
that s where it usually ends. We need sustainability and pull
through if we are to move to the next level.
‒ Senior Director, Sales Training, Specialty BioPharma
Company
Relentless Pull Through: The Key to Success.

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© 2014 Quantum Learning, Inc. 215-579-0540
Hire Great People.
Simplify hiring Best-in-Class performers.
Interview and selection just got easier.
Hiring great people simplifies everything.
How do you know if they have the social intelligence skills to
engage the total office? How do you determine if they take initiative
and are externally focused? How do you find out if they tend to
make assumptions and go into tell mode or ask effective
questions that challenge the status quo and activate the need to
change?
It s a lot easier to hire for best-in-class behaviors than train to them.
Quantum provides research-based, behaviorally-anchored,
interview and selection tools to simplify the process of vetting
candidates early so you can bring on board those candidates most
likely to succeed.
My Regional Directors and DMs spend so much time
interviewing to fill vacancies and its still tough to tell who will
succeed and who won t.
‒ National Sales Director,
Large Pharma Company

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Quantum Learning s Core Products
Best-in-Class Selling Behaviors
15 modules each covering a different best-in-class
selling behavior. To learn more call 215-579-0540
and ask about our Modulettes..
Influence without Authority
How do you influence others when you have no
authority. This insightful workshop will show you how to
identify another person s motivators, define what you
have to offer, and engage in an appropriate and ethical
exchange.
Hiring Best-in-Class Performers
Hiring the right people simplifies everything! This
research-based process shows you how to do more
effective behavioral interviewing around the key
behaviors proven to drive sales performance in pharma
and biotech sales. Managers only.
Making The Challenger Sale Work
An easy-to-implement, but powerful approach to
making The Challenger Sale work for your brand.
It s simple. It works. And salespeople will embrace it.
Launch Excellence
Delivering a great message is not enough, you need the
right behaviors to make sure that your message lands
and the HCP sees the competition in a different light.
Quantum s Launch Excellence program will provide
your reps with the skills they need to crush it.
World-Class Coaching
From setting clear expectations to pinpointing
developmental opportunities, providing
developmental feedback and guiding development,
this program will take for managers from good to
great.

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Quantum Learning s Core Products
The Perfect POA
How do you fully engage the sales force with
transformational content that will measurably elevate
their ability to execute? Call Quantum and ask how we
can help you become a hero by making your next big
meeting or regional breakout ‒ the Perfect POA.
Customer Engagement Model
Find out why Apple chose Quantum to custom-
develop its customer engagement model for its
education sales force covering kindergarten
through Harvard.
Selling with Clinical Studies
Do your salespeople struggle with selling with clinical
studies? This powerful workshop will give your
salespeople the skill and confidence to be clear, credible
and compelling when selling with clinical studies.
Behavioral Research in Your
Ecosystem
What does it take to succeed in your unique business,
market and competitive environment. Let Quantum do
direct observation of your sales people in your
customer s ecosystem to identify the skills and
behaviors that drive success.
Relentless Pull-Through
& Sustainability
iPad, iPhone and paper-based pull through tools
that drive measurable improvements in the ability
to execute best-in-class selling behaviors.
Selling in Hospitals & Institutions
Selling in a large account is about building a stronger
team of champions, advocates and users than the
competition. This powerful program will show you how.

18. How Do You Know We Move The Needle?

19. Fact: 7% Market Share Growth in 6 Months
Neurology Field Force
After 6 months, Quantum-trained specialty
representatives achieved significantly
higher market share in a highly competitive
neurology space compared to peers who
did not receive Quantum training in
territories of equivalent potential. N=50 in
each arm of the study.
Peers in territories of equivalent
potential who received no
additional training.
Quantum-trained reps grew share by 7
percentage points in 6 months
compared to peers.

20. Fact: 1.25% Market Share Growth in 5 Months
Cardiovascular Field Force
This study with a top 10 pharmaceutical client
showed that in only 5 months, Quantum’s
approach resulted in an increase in market
share of 1.25 percentage points in the
intensely competitive cardiovascular space,
which translated into just over $256 million in
incremental revenue.

21. We Know How to "
"
Change Physician Perceptions

22. Fact: Physicians Rate Quantum-trained Reps Higher in Quality
Who is the gold standard rep for this class of products?
In this study, 500 primary care reps participated in Quantum training, and 500 served as control. After 3 months, 50 physicians
were interviewed in a double-blinded fashion. The interviewers did not know whether they were interviewing a physician called
upon by a Quantum-trained rep or control. Quantum-trained reps were more than twice as likely to be named the gold
standard representative than the control group.
% of physicians who
chose rep ‘X’ as the
best rep among all
those who promote
class products

23. Big Change Can Happen Fast

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© 2015 Quantum Learning, Inc. 215-579-0540
Fact: Quantum Training Doubles the Number of "
Best-in-Class Performers in 5 Months
Ability to Execute Best-in-Class
Behaviors
In March, only 23.7% of reps in this
cardiovascular sales force were executing at a
level 4 or 5 on Quantum’s behaviorally-
anchored rating scale. By July, 56.1% were
consistently executing at a Best-in-Class level
of 4 or 5.
As a result of Quantum’s training, this client
was able to double the number of Best-in-
Class performers in only 5 months.
Good
Great
Best-in-Class
%
Level 4,5
23.7
%
Level 4,5
56.1

25. Give Quantum a Call
A Research-based Approach to Growing Your Business
Jill Fenton, President
215-264-5455
Jill@quantumlearninginc.com