ePoster Presentation at AMEE 2019 - Vienna Austria, 24th - 28th August. Twitter is often being leveraged in academic medicine, particularly at conferences. Tweets are distributed globally and quickly amplify conference content. Twitter is encouraged to promote engagement of attendees and those unable to attend conferences. To our knowledge previous baseline Twitter data do not exist for AMEE conferences.

1. Improving Conference Social Media
Engagement: The AMEE Twitter Story
Gregory E. Gilbert, EdD, MSPH, Pstat®; Lisa Buckley Paganotti, MS, PA-C;
Eric. B. Bauman, PhD, RN, FSSH
Vienna, 24th - 28th August
© Gilbert, Buckley-Paganotti & Bauman 2019

2. About the Authors
Gregory E. Gilbert, EdD, MSPH, PStat® is a biostatistician and owner of
SigmaStats® Consulting, LLC. He has expertise in simulation and game-
based learning as it applies to medical, nursing, and veterinary education.
He has numerous publications in the clinical sciences.
@DrGEGilbert @SigmaStatsLLC
https://www.researchgate.net/profile/Gregory_Gilbert5
Lisa Buckley Paganotti MS, PA-C is simulation manager for Ross University
School of Medicine. She is currently a PhD student at George Washington
University and has been a medical educator since 2011 with interests
focused on healthcare simulation.
https://www.researchgate.net/profile/Lisa_Buckley3
Eric B. Bauman, PhD, FSSH, RN, EMT-P is an award winning educational
designer and scholar whose research focuses on the use of game-based
teaching and learning, simulation, and emerging technology such as AR/VR
for clinical education. Dr. Bauman is founder and managing member of
Clinical Playground, LLC a nexus of academic and industry collaboration
focusing innovative teaching and learning for the health sciences.
@bauman1967
https://www.researchgate.net/profile/Eric_Bauman
© Gilbert, Buckley-Paganotti & Bauman 2019

3. Background, Purpose, & Methods
• Social media use has been on the rise globally over the last several years
(Micieli & Micieli, 2012; Udovicich, Barberi, & Perera, 2016).
• Messages are distributed globally and quickly and can amplify session and
conference messages.
• Recently, medical societies have been promoting Twitter use at conferences
to promote discussion and engagement of both attendees and colleagues
who are unable to attend the conference.
• The purpose of this study was to provide a baseline of Twitter usage at the
AMEE conference in preparation for further analysis with subsequent data.
• Methods: Each day Twitter data was exported and downloaded. Data for
the conference were combined and descriptive statistics generated using
R version 3.4.3 (Vienna, AT) software.
© Gilbert, Buckley-Paganotti & Bauman 2019

4. Results
• Unique Twitter accounts during the conference accounted for 55%
(2089/3780) of conference registrants.
• 11 Twitter accounts made up the top quartile of unique tweets.
• Tweets peaked on Days 3 and 4 (3593 & 3590, respectively).
• Unique accounts tweeting for days one through five were; 216,
621, 985, 944, and 629 respectively.
• The most common hashtags used were #amee2018 representing
49% and #meded representing 12%.
• Remaining hashtags represented less than 2% of tweets each
© Gilbert, Buckley-Paganotti & Bauman 2019

5. Tweet & Hashtag Frequency
© Gilbert, Buckley-Paganotti & Bauman 2019

6. Daily Tweets & Platform
© Gilbert, Buckley-Paganotti & Bauman 2019

7. Hashtag & User Frequency
© Gilbert, Buckley-Paganotti & Bauman 2019

8. Take Home Message
• Baseline Twitter data has been documented to
allow for future comparisons of engagement
in social media during AMEE conferences.
• To maximize the conference experience, AMEE
can use this information to broaden the
audience and social media engagement of
participants.
© Gilbert, Buckley-Paganotti & Bauman 2019

9. • Bouchier-hayes D., Nason G. J., O’Kelly, F., Quinlan, D.M., & Manecksha, R. P.
(2015). Twitter expands the reach and engagement of a national scientific
meeting : the Irish Society of Urology. Irish Journal of Medical Science.
http://doi.org/10.1007/s11845-015-1277-6
• Jalali, A., Sherbino, J., Frank, J., & Sutherland, S. (2015). Social media and
medical education : Exploring the potential of Twitter as a learning tool,
(October 2014), 1–7. http://doi.org/10.3109/09540261.2015.1015502
• Micieli, R., & Micieli, J. A. (2012). Twitter as a tool for ophthalmologists TO.
JCJO, 47(5), 410–413. http://doi.org/10.1016/j.jcjo.2012.05.005
• Udovicich, C., Barberi, A., & Perera, K. (2016). Tweeting the meeting : A
comparative analysis of an Australian emergency medicine conference over
four years Objective : Materials and Methods : Results : Conclusion :, 9(1), 28–
31. http://doi.org/10.4103/0974
References
© Gilbert, Buckley-Paganotti & Bauman 2019