To succeed, today’s brands need to combine motivation, big data and gamification to engage customers, retain their interest and drive true loyalty.

1. CUSTOMER
LOYALTY
IMPROVE
By Combining Motivation, Big Data And Gamification

2. To be successful, today’s brands
desperately need to engage
customers, retain their
interest and drive true loyalty

3. LOYALTY 1.0

4. Customer engagement used to be purely transactional

5. Cash-back credit cards
“Buy 10 get one free” punch cards
Frequent flier programs

6. These traditional loyalty programs don’t drive true loyalty;
they only drive loyalty to the next best deal.

7. LOYALTY 2.0

8. Loyalty 2.0 introduced data analytics into
customer engagement initiatives

9. The result was 1-to-1 marketing through direct
mail and email marketing campaigns

10. But these initiatives fizzle when it comes to
long-term customer engagement

11. LOYALTY 3.0

12. Loyalty 3.0 moves beyond the transactional
and is powered by:

13. GAMIFICATION

14. and its three main components:

15. Motivation
Big data
Interactive design

16. The result is deeper, ongoing and more
valuable customer relationships

17. The Coca-Cola Company transformed its transactional loyalty
program into a Loyalty 3.0 program that’s more:

18. Personal
Social
Engaging

19. EA Sports/FIFA connected all online touch points with
gamification and saw:

20. 270% increase in page views
170% increase in time spent on site
200% increase in content shared

21. Eloqua used gamification to drive participation and
engagement in its customer community and saw:

22. 55% increase in average active users
Decrease in technical support requests

23. How will you improve the way you engage
with your customers?
Click here to download our free white paper
“Using Gamification for
Customer Loyalty”