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CUSTOMER
LOYALTY
IMPROVE
By Combining Motivation, Big Data And Gamification
To be successful, today’s brands
desperately need to engage
customers, retain their
interest and drive true loyalty
LOYALTY 1.0
Customer engagement used to be purely transactional
Cash-back credit cards
“Buy 10 get one free” punch cards
Frequent flier programs
These traditional loyalty programs don’t drive true loyalty;
they only drive loyalty to the next best deal.
LOYALTY 2.0
Loyalty 2.0 introduced data analytics into
customer engagement initiatives
The result was 1-to-1 marketing through direct
mail and email marketing campaigns
But these initiatives fizzle when it comes to
long-term customer engagement
LOYALTY 3.0
Loyalty 3.0 moves beyond the transactional
and is powered by:
GAMIFICATION
and its three main components:
Motivation
Big data
Interactive design
The result is deeper, ongoing and more
valuable customer relationships
The Coca-Cola Company transformed its transactional loyalty
program into a Loyalty 3.0 program that’s more:
Personal
Social
Engaging
EA Sports/FIFA connected all online touch points with
gamification and saw:
270% increase in page views
170% increase in time spent on site
200% increase in content shared
Eloqua used gamification to drive participation and
engagement in its customer community and saw:
55% increase in average active users
Decrease in technical support requests
How will you improve the way you engage
with your customers?
Click here to download our free white paper
“Using Gamification for
Customer Loyalty”

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