3. Color palettes and color schemes
are used in visual merchandising
to -
● attract attention
● create cohesive looks
● stimulate the senses
● create an overall pleasing
aesthetic
4. ● Attracting attention
One of the most important roles of color in
visual merchandising is attracting attention
to a business or product.
For example:- if there are a lot of vividly
coloured displays in one section of a mall, a
business with dark displays could be better
at drawing attention by offering customers
a break from the bright colours.
5. ● Emotional Impact
colors can have an emotional affect on
customers ,Different colours evoke
different emotions in people, which can
influence how they perceive products.
For example,Green and blue are linked to
feelings of calm, whereas red and yellow
are linked to feelings of excitement.
● Colour associations
Certain colors carry strong connections to
specific ideas and industries
For example, green is strongly associated
with environmental friendliness, so a
company that is marketing to the
environmentally conscious crowd might
benefit from liberal use of green in its
product displays.
8. While many people agree that colour
blocking is appealing, some argue that their
customers prefer their clothing offerings to
be in blocking by size. Of course, Blocking by
size would be the most efficient way to
display stock in a store.
9. Size blocking -
Makes it quick and easy for the customer to find something that fits.
Makes the experience of those lunch time shoppers more appealing and more likely to
turn into a quick sale.
Could increase repeat custom to those who enjoy shopping by size.
