Based on results of a survey recently conducted by DataBasics of DAM users. What features do you find to be the most important to you in a DAM? We are adding our experience and expertise of working on 100s of DAM projects over the years. Please comment if you have anything to add.

1. TOP 10 FEATURES
MOST IMPORTANT DAM FEATURES
VOTED FOR BY DAM USERS
BY ANTRA SILOVA
MEDIA MANAGER
DATABASICS

2. DataBasics provides business consultancy with
software solutions and services that improve
productivity, effectiveness and efficiency in digital asset
& media management.
Partnering with Canto since 1995.
Canto Platinum Distributor for the last 6 years.
Who we are

3. TOP DAM FEATURES
With the advance of all things digital, the
requirements for digital asset management go far
beyond just a solution for storing digital assets.
AND KNOWLEDGE IS POWER
These finding are based on 37 respondents of our
online survey. Thank you for taking this survey!

4. TOP DAM FEATURES
95%
78%
76%
73%
73%
68%
65%
59%
57%
54%
1. Ease of use - simple, easy to use interface
2. Integration – ability to integrate with popular platforms/
applications
3. Permissions – having easy access to restrict or allow permission
to assets
4. Sharing – ability to share easily without using traditional email/
attachment
5. Easily searchable – search tags to easily find assets
6. Multiple file formats – capability to store multiple file formats
(images, txt, video, audio..)
7. Automation – possibility of automating routine tasks
8. Bulk metadata edit – ability to add metadata to multiple files at
once
9. Easy preview – easy media preview of all formats
10. Customisable – customisable to suit diverse needs
Top 10 Most Important DAM Features
UX
Capabilities
Functionality
% of respondents that selected this option

5. TOP FEATURE#1
EASE OF USE – SIMPLE EASY TO
USE INTERFACE

6. UX.
EASE OF USE
95% of respondents would like a simple, easy to
use, intuitive interface. DAM is about making
content available to users – an easy to use solution
makes it achievable. With user adoption as one of
the most challenging aspects of DAM
implementation, a solution that allows to perform
basic tasks without user training is a basis for the
success of the project.

7. TOP FEATURE #2
INTEGRATION – ABILITY TO
INTEGRATE WITH POPULAR
PLATFORMS/ APPLICATIONS

8. CAPABILITIES.
INTEGRATION
Tipped as the most important DAM requirement of
the future over the past 10 years. Now that time is
upon us and integration is number 2 most popular
feature.
DAM has always been about organisation’s
infrastructure – to be that it needs to integrate into an
organisation’s environment.

9. TOP FEATURE #3
PERMISSIONS – HAVING EASY
ACCESS TO ALLOW OR RESTRICT
PERMISSION TO ASSETS

10. CAPABILITIES.
PERMISSIONS
Voted number 3 most important feature highlights how
DAM has moved from a workgroup style solution to
enterprise wide for most organizations. Important for an
organisation - permissions keep its assets and brand
safe. You have control on who, when and how uses
your organisation’s assets.

11. TOP FEATURE #4
SHARING – THE ABILITY TO SHARE
EASILY WITHOUT USING
TRADITIONAL EMAIL/ ATTACHMENT

12. FUNCTIONALITY.
SHARING
It’s all about collaboration. Sharing saves time and
space on your hard drive as you can share assets
directly from a DAM using share links or URLs. Send
large files via branded portals, reinforcing your brand at
the same time. Reuse and repurpose already created
media without having to re-create.

13. TOP FEATURE #5
EASILY SEARCHABLE – SEARCH
TAGS TO EASILY FIND ASSETS

14. UX.
EASILY SEARCHABLE
DAM used to be all about Can’t find it, can’t use it – and
these results show it still is! DAM solutions these days
provide different ways of making the assets easily
found: keywords, tags, custom queries. More
sophisticated solutions provide automatic tagging to
reduce the time to curate your content.

15. TOP FEATURE #6
MULTIPLE FILE FORMATS – ABILITY
TO STORE MULTIPLE FILE
FORMATS (IMAGES, VIDEOS,
PRESENTATIONS, ETC.)

16. CAPABILITIES.
MULTIPLE FILE FORMATS
Core differentiator of DAM to other content
management solutions since inception. Organisations
do not want to be limited with just still image files, but
store, share and manipulate with images, documents,
videos, presentations, and other types of files all at
once without any barriers.

17. TOP FEATURE #7
AUTOMATION – POSSIBILITY TO
AUTOMATE ROUTINE TASKS

18. FUNCTIONALITY.
AUTOMATION
Digital asset management combined with automation
creates the basis for a seamless, streamlined
workflow environment. For many organisations these
workflows enable quick and cost-effective operations
to find, create, repurpose and deliver the media
assets, making DAM of critical importance.

19. TOP FEATURE #8
BULK METADATA EDIT – ABILITY TO
ADD METADATA TO MULTIPLE FILES
AT ONCE

20. FUNCTIONALITY.
BULK METADATA EDIT
It is often the simple things in life that make it all
worthwhile. When working with thousands of images,
having a fast and time-saving option to improve your
processes makes a big difference in getting the job
done and the project successful.

21. TOP FEATURE #9
EASY PREVIEW – EASY MEDIA
PREVIEW OF ALL FORMATS

22. UX.
EASY PREVIEW
Again, it’s the simple things in life! What would a
DAM be without thumbnails and previews of ALL
content regardless of format? Not a DAM!

23. TOP FEATURE #10
CUSTOMIZABLE – CUSTOMIZABLE
TO SUIT DIVERSE NEEDS

24. CAPABILITIES.
CUSTOMIZABLE
An organisation’s use of content/media changes
quickly. We are at just the tip of the iceberg in how
media will be used in corporate communication. A
DAM solution that can easily adapt to an
organisation’s needs becomes a great investment
and a long-running solution.

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