Conference at SIG-HCI 2018 in San Francisco. In collaboration with D-Box. Authors : Armel Quentin Tchanou HEC Montréal, Montréal, Canada armel-quentin.tchanou@hec.ca Félix Giroux HEC Montréal, Montréal, Canada felix.giroux@hec.ca Pierre-Majorique Léger HEC Montréal, Montréal, Canada pierre-majorique.leger@hec.ca Sylvain Senecal HEC Montréal, Montréal, Canada sylvain.senecal@hec.ca Jean-François Ménard D-BOX Technologies inc., Longueuil, Canada jfmenard@d-box.com This study investigates the impact of information technology (IT) multitasking on multisensory hedonic experience. Existing literature extensively studies the impact of IT multitasking on user experience in a professional context but still lacks insight regarding this influence in a hedonic context. This study contributes to the literature by examining how technology can alter pleasure induced by hedonic activities. In a context of engaged IT interaction along with multisensory music listening, we hypothesize that the multisensory factor positively influences emotional reaction. We also hypothesize that IT interaction will degrade the hedonic experience. We conducted a multi-method experiment using both explicit (questionnaires) and implicit (automatic facial analysis, and electrodermal activity) measures of emotional reactions. Results support our hypotheses and highlight the importance of avoiding multitasking with technology during passive hedonic activities for better experience. Future research may examine IT multitasking’s influence on active hedonic activities.

1. Impact of Information
Technology Multitasking
on Hedonic Experience
Presentation at «Pre-ICIS Workshop on HCI Research in MIS»
San Francisco, December 13th
2018
Armel Quentin Tchanou
HEC Montreal, Canada
Félix Giroux
HEC Montreal, Canada
Pierre-Majorique Léger, Ph.D.
HEC Montreal, Canada
Sylvain Sénécal, Ph.D.
HEC Montreal, Canada
Jean-François Ménard
D-BOX Technologies, Canada

2. The human brain
is made to be most
efficient while doing
a single task at a time
Multitasking has a deteriorating
effect on performance and
attention

3. To what extent
does IT multitasking
influence hedonic
experience?

4. D-Box Technology
Vibro-kinesic chair perfectly aligned
with multimedia stimuli

5. Emotional Reaction
Multisensory
Characteristic
Emotional Valence
Emotional Arousal
IT interaction
H3 (-)
H1 (+)
H2 (-)
H4 (+)
Research model
Does IT multitasking
degrade hedonic
experience?

6. CC YY
XXZZ
Expertimental design
2 x 2 Within subject
experimental design
▪▪ 24 participants
▪▪ 15 songs used
▪▪ 3 radomly chosen songs listened
per subject in random conditions
▪▪ Playlist automation using Python

7. STIMULI
(SONG +
MOBILE APP)
4 TIMES
QUESTIONNAIRE FINAL
INTERVIEW
FINAL
QUESTIONNAIRE
5 min 12 min 5 min 10 min
Experimental protocol

8. Experimental setup
Without
IT interaction
Electrodermal activity
(Biopac)
Automatic facial analysis
(Facereader)
Electroencephalography
(Brainvision)

9. Experimental setup
With IT interaction
Spotify-looking mobile app

10. Psychometric measures
Arousal / Valence

11. Analysis and Results
Multisensorial condition
without IT provides
the best hedonic experience
0.00
-0.10
-0.20
-0.30
-0.40
-0.50
-0.20 -0.04 0.04 0.08 0.12 0.16 0.20-0.08-0.12-0.16 0.00
0.10
0.20
0.30
0.40
0.50
C
X
Z
Y
AROUSAL
VALENCE
*
*
CC YY
XXZZ

12. Analysis and Results
Degrading effect
of IT interactions
2.521.510.5
-0.2
-0.15
-0.05
0.05
0
-0.1
0.1
0 2.521.510.5
-0.5
-0.45
-0.35
-0.25
-0.3
-0.4
-0.2
0
MARGINAL MEANS (VALENCE)
With Movement
With IT
No Movement
No IT
MARGINAL MEANS (AROUSAL)
With Movement
With IT
No Movement
No IT

13. Conclusion
The hedonic activity without
any IT interaction provides
a better experience than when
coupled with IT interactions.
Multitasking with IT in a hedonic activity
aimed at relaxing constitutes a distraction
and significatively deteriorates the hedonic
experience.

14. Thank you!