The document summarizes an impact evaluation of a fresh food voucher pilot program in Ethiopia. The program aims to improve dietary diversity for young children and women by providing vouchers that can be redeemed for fruits, vegetables, and animal source foods. The evaluation will use a cluster randomized controlled trial across 60 villages to compare changes in dietary outcomes between groups receiving social behavior change communication only, versus also receiving vouchers of different values. The goal is to understand the program's impact and cost-effectiveness to inform potential scale-up. Planning began in advance and involves multiple stakeholders for buy-in and approvals.