This document provides advice for trade show organizers on using the internet and social media to promote events and attract attendees. It recommends steering potential attendees' online research to the event website, taking control of the event's branding online, and using mailing lists and social media only if they generate revenues. The document stresses not losing attendees to the internet and keeping a finger on the pulse of the event's online presence before and after to ensure its success.

1. Inoculate your Trade Fair fortifying trade shows since 1999

2. The internet is like a tiger If you are not riding the Internet, you will get eaten by it.

3. Mailing Lists ≠ Revenues Typically, 67% of the invitees never show up.

4. Every trade show needs protection Take control of your trade show’s branding on the Internet.

5. Social Media, Schmocial Media If it is not making you money, you are wasting time, and losing time.

6. Steer their research Don’t lose potential attendees to the abyss of the Internet

7. Ensure your event’s health Keep a finger on the pulse of your event, both before and after. Don’t get blind-sided by the Internet.

8. Call us for a free consultation 405-372-6200 ext.6 Or email us at [email_address] Est. 1999