Immerse UK is a new cross-sector network for immersive technology in the UK. Fiona Kilkelly, Head of Creative Industries and co-founder of Immerse UK introduced the organisation at the Immersive Experiences Research call London briefing.

1. A New Cross Sector Network for
Immersive Technology in the UK

2. • Supported by Innovate UK, launched Nov 2016
• Immerse UK is a new cross-sector network for
businesses and research organisations with an
interest in AR/VR across all industries in the UK
• We help UK immersive technology businesses
make connections, facilitate collaboration and
tap into new areas for growth
Free to join @ www.immerseuk.org

3. Over 600 members

4. Opportunities for Innovation

6. • Difficulty sourcing finance and investment e.g lack of
funding or private investment for R&D
• Few working business models which demonstrate ROI
• Lack of VC activity to help boost business growth
• Low consumer adoption
• Access to research and opportunities to collaborate
with HEIs
• Difficulty finding enough people with the right skills
• Access to production & technical facilities
Challenges

7. • UK companies are working globally
• UK companies are forecasting growth in their immersive
technology products and services
• The main area of support needed is for R&D
Members Survey

9. • Production and User Experience
• Connecting Industry and Academia
• Access to Funding & Finance
Immerse UK Working Groups

10. ‘In Focus’ Events

11. Building B2B and B2R Connections
– B2B and Business to research Brokerage platform
– Speed Networking
– Immerse UK Members Meetings

12. • Innovate UK
– Emerging and Enabling competition
– Industrial Strategy
• Research Councils
EPSRC, AHRC collaborative research
programme development
• DCMS & DIT
Industry Round Tables and
Industry Consultation
Partnerships with Government

13. Questions?