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#IndustrialStrategy
@AHRCPRESS AHRC.AC.UK
Myra Appannah
Writer, Director, Immersive Technologist,
SE14 Limited
@myraappannah
Hypnos
Glowing mushrooms image
Choice image
Lips
Horror - rabbit behind red door
Death room
Behind-the-scenes
Walking the bridge
AD
CAMPAIGN
RECEPTION
PLANET-
ARIUM
FLYING FANTASY
CHOICE
(5 HUMANS)
NO
CHOICE
(1 HUMAN)
SENSORY
BOMBARDMENT
HORROR MAZE
GOOD
DEATH
BAD
DEATH
RESCUE
HORROR MAZE +
SENSORY
DEPRIVATION
BAR
*ROUTE FOUR
*IF YOU WAIT AND ARE NOT SAVED, THE
AI DREAM GUIDE, LIKE A PARENT
RESCUING A CHILD, SAVES YOU. YOU
EXPERIENCE THE GOOD DEATH DREAM
SAVE
SELF
SAVE
OTHER
TAKEN*
AUDIENCE JOURNEY
MAP
SC I SC II SC III SC I SC II SC III SC I SC II SC III
ACT I ACT II ACT III
ROUTE ONE
ROUTE TWO
ROUTE THREE
nuA
Character
objectives
Action
Script
(example).
Plot
Timeline
(mins)
0 1210 22 24
AI: give humans what they
think they want
Humans: be more by lucid
dreaming
AD CAMPAIGN
Under a human facade, AI
is drawing in humans with
the promise that they can
be more through their
dreams, because they feel
like they are not enough
Dream to the full
You can be more
Statis
Humans want
to be more
than they are
RECEPTION
Bags, coats, consent form,
face scanning. Humans
unsettled / may question
motives because slightly
odd tone of voice
Welcome, are you ready to
be more than you are?
Quest begins
(25%)
Humans leave
their world and
enter AI world
Inciting
Incident (10%)
Humans
buy ticket
It’s time to sleep.
PLANETARIUM
Tucked in, then ceiling
opens to the stars and
stars morph into beautiful,
abstract patterns
Be aware of the sounds in
the room. Of your breath...
Welcome humans
Feel ready to be more than
they are
Create safe space for
humans to lucid dream
Enter hypnotic state
ACT I
2nd TRANSITION
Should continue to
feel hypnotic e.g.
kaleidoscopic
corridor
Check the clock, if
time is melting
away, you’re dream
has begun
Reassure humans
Ready to lucid dream
1st TRANSITION
E.g. a kind nurse
collects you and
takes you to the
clinic room. She
knows one of your
names + checks you
are OK
Reassure humans
Prepared to lucid
dream
FLYING
Enter a cloud-like room.
Take a seat and put on
headset. Fly towards the
light - navigating clouds /
birds etc
Take control. Try dipping
into a cloud. Be careful of
the birds. Keep going...
Help humans to control flight
in their dream
Learn to control dreams
Rising action
(Protagonist progressing to objective -
faces obstacles e.g. learning rules of new
world / questioning new reality )
ACT II
Story
Protagonist enters new world
Overall objectives
AI: enlighten humans
Humans: be more, even in dreams
34
Character
objectives
Story
Script
(example)
Plot
Timeline
(mins)
4636 58 60 70
FANTASY
Humans kitted out with VR
headsets etc. by shadowy
figures. They complete a
task together.
Explore a deeper dream.
Work together,
Wait for your friend,
they will rescue you /
Save your friend or
yourself - RUN!
NIGHTMARE
Selfless humans face an
unknown lurking in a dark
maze. Selfish humans
escape back to the clinic.
[Name] is whispered in
your headset
Bring humans deeper into
their dreams, closer to
their subconscious
Master their dreams
Take humans closer to
their subconscious
Save themselves or another
ACT II
TRANSITION 5
Humans enter the
clinic room, the
nurse greets them
warmly. They lie
down + put
headsets on.
It’s time to ‘wake up’
Comfort humans
after ordeal before...
Want to wake up
TRANSITION 4
IRL one human is
taken + told to wait to
be rescued. The
others (up to five) are
told they can rescue
them or save
themselves and run.
Present humans with
hard choice: save
themselves / another
Try to stay in control
DEATH
Selfless humans reach the
light, and then a heavenly
afterparty. Selfish humans
are buried in the ground.
[Their avatar speaks] I
couldn’t save you / I
saved you
...showing them what their
choice means. The selfless
are shown the light. The
selfish must learn
Selfless revel in
enlightenment. Selfish are
desperate to wake
48 End
Point of no
return / surprise
50-60%
Human is
taken
Take my hand, stick
together
TRANSITION 3
Remove headset and
humans slide on a
giant slide into a
dimly lit room.
Start to build bond
between human group
Ready to take full
control of dreams
TRANSITION 6
E.g. promotional
enlightenment
film plays as
humans exit
to the bar
See you in your
dreams
Send them back
into the world -
enlightened
Enlightened, they
share experiences
ACT III
Falling action(action unravels)
Obstaclese.g. fantasy task
Complications +
higher stakes
Major setback +
critical choice
(75%)
Face the
darkness
Final climax +
reversal (90%)
Death
Resolution
Enlightenment
Midpoint
(Period of grace
50%)
First climax
(80%)
Escape
Death of critic
Death of artist
Beyond 2018 - Myra Appannah
Beyond 2018 - Myra Appannah
Beyond 2018 - Myra Appannah
Beyond 2018 - Myra Appannah
Beyond 2018 - Myra Appannah

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Beyond 2018 - Myra Appannah

  • 1. #IndustrialStrategy @AHRCPRESS AHRC.AC.UK Myra Appannah Writer, Director, Immersive Technologist, SE14 Limited @myraappannah
  • 2.
  • 3.
  • 4.
  • 7.
  • 8.
  • 9.
  • 11. Lips
  • 12. Horror - rabbit behind red door
  • 14.
  • 15.
  • 16.
  • 17.
  • 19.
  • 20.
  • 22.
  • 23. AD CAMPAIGN RECEPTION PLANET- ARIUM FLYING FANTASY CHOICE (5 HUMANS) NO CHOICE (1 HUMAN) SENSORY BOMBARDMENT HORROR MAZE GOOD DEATH BAD DEATH RESCUE HORROR MAZE + SENSORY DEPRIVATION BAR *ROUTE FOUR *IF YOU WAIT AND ARE NOT SAVED, THE AI DREAM GUIDE, LIKE A PARENT RESCUING A CHILD, SAVES YOU. YOU EXPERIENCE THE GOOD DEATH DREAM SAVE SELF SAVE OTHER TAKEN* AUDIENCE JOURNEY MAP SC I SC II SC III SC I SC II SC III SC I SC II SC III ACT I ACT II ACT III ROUTE ONE ROUTE TWO ROUTE THREE
  • 24. nuA
  • 25.
  • 26.
  • 27. Character objectives Action Script (example). Plot Timeline (mins) 0 1210 22 24 AI: give humans what they think they want Humans: be more by lucid dreaming AD CAMPAIGN Under a human facade, AI is drawing in humans with the promise that they can be more through their dreams, because they feel like they are not enough Dream to the full You can be more Statis Humans want to be more than they are RECEPTION Bags, coats, consent form, face scanning. Humans unsettled / may question motives because slightly odd tone of voice Welcome, are you ready to be more than you are? Quest begins (25%) Humans leave their world and enter AI world Inciting Incident (10%) Humans buy ticket It’s time to sleep. PLANETARIUM Tucked in, then ceiling opens to the stars and stars morph into beautiful, abstract patterns Be aware of the sounds in the room. Of your breath... Welcome humans Feel ready to be more than they are Create safe space for humans to lucid dream Enter hypnotic state ACT I 2nd TRANSITION Should continue to feel hypnotic e.g. kaleidoscopic corridor Check the clock, if time is melting away, you’re dream has begun Reassure humans Ready to lucid dream 1st TRANSITION E.g. a kind nurse collects you and takes you to the clinic room. She knows one of your names + checks you are OK Reassure humans Prepared to lucid dream FLYING Enter a cloud-like room. Take a seat and put on headset. Fly towards the light - navigating clouds / birds etc Take control. Try dipping into a cloud. Be careful of the birds. Keep going... Help humans to control flight in their dream Learn to control dreams Rising action (Protagonist progressing to objective - faces obstacles e.g. learning rules of new world / questioning new reality ) ACT II Story Protagonist enters new world Overall objectives AI: enlighten humans Humans: be more, even in dreams 34
  • 28. Character objectives Story Script (example) Plot Timeline (mins) 4636 58 60 70 FANTASY Humans kitted out with VR headsets etc. by shadowy figures. They complete a task together. Explore a deeper dream. Work together, Wait for your friend, they will rescue you / Save your friend or yourself - RUN! NIGHTMARE Selfless humans face an unknown lurking in a dark maze. Selfish humans escape back to the clinic. [Name] is whispered in your headset Bring humans deeper into their dreams, closer to their subconscious Master their dreams Take humans closer to their subconscious Save themselves or another ACT II TRANSITION 5 Humans enter the clinic room, the nurse greets them warmly. They lie down + put headsets on. It’s time to ‘wake up’ Comfort humans after ordeal before... Want to wake up TRANSITION 4 IRL one human is taken + told to wait to be rescued. The others (up to five) are told they can rescue them or save themselves and run. Present humans with hard choice: save themselves / another Try to stay in control DEATH Selfless humans reach the light, and then a heavenly afterparty. Selfish humans are buried in the ground. [Their avatar speaks] I couldn’t save you / I saved you ...showing them what their choice means. The selfless are shown the light. The selfish must learn Selfless revel in enlightenment. Selfish are desperate to wake 48 End Point of no return / surprise 50-60% Human is taken Take my hand, stick together TRANSITION 3 Remove headset and humans slide on a giant slide into a dimly lit room. Start to build bond between human group Ready to take full control of dreams TRANSITION 6 E.g. promotional enlightenment film plays as humans exit to the bar See you in your dreams Send them back into the world - enlightened Enlightened, they share experiences ACT III Falling action(action unravels) Obstaclese.g. fantasy task Complications + higher stakes Major setback + critical choice (75%) Face the darkness Final climax + reversal (90%) Death Resolution Enlightenment Midpoint (Period of grace 50%) First climax (80%) Escape
  • 30.
  • 31.