Advertising on Imgur

1. A n d h o w y o u c a n r e c r e a t e t h e m
Successful Imgur
Advertisements

2. Imgur
Statistics
1

3. Imgur Users
v 150 million daily ac.ve users
v 83% are male
v 46.43% of users are from the U.S & Canada
v 61% of users are between 18-34 years old

4. Income Demographics

5. Popular
Advertisements
2

6. AdsImgur
Why Old Spice’s Imgur Ad was successful
• Old Spice uses GIFS to stand out & keep
viewers engaged.
• The Ad includes a Celebrity to enhances
the ethos of the brand.

7. AdsImgur
Why Mr. Clean’s Imgur Ad was successful
• The Mr. Clean Ad is wiKy, using a simple
image (brand awareness already
established).
• The center focus of the Ad is the logo.
• The purpose of the product (cleaning) is
adver.sed in a clever way.

8. AdsImgur
Why VW’s Imgur Ad was successful
• VW uses a simple but powerful
message to challenge tex.ng and
driving.
• The Ad is relatable to the general public
(auto correct on smartphone).

9. Case Studies
3

10. EBAYCase Study
ObjecCve: Imgur’s na.ve adver.sing campaign partnership
with Ebay promoted drones & explained the differences
between the different types to cater to the Imgur geek
community of millenial males.
Plan: The actual content was created by hired members
from Imgur’s community of users, building a compelling
post that brought value to the Imgur audience.
Result:
• It generated more than 800 comments.
• Steve Patrizi, Imgur’s VP of marke.ng and sales, explains
that the early return on Ebay’s campaign has been good.

11. TUEBORCase Study
ObjecCve: To launch Tuebor: I Will Defend to the
Imgur community first, knowing Imgurian gamers
would embrace it.
Plan: To promote the video game by telling the
story of Tuebor to the Imgur audience.
• The creator promotes his dream..
“This is the tale of a humble Imgurian and his
struggle to turn his video game dream into reality.”
Result:
• Over 770 Comments

12. How To Recreate
Similar Ads
4

13. Tips
• Use GIFS/animations
• Include Celebrities
• Simple can be powerful
• Wit is attractive
• Focus on Brand/Logo
• Make it personal
• Target the Imgur audience, millennial males