A Guide to Reddit's Advertising

1. Reddit
Advertisements
Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 1

2. Types of Ads
Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 2

3. Reddit
Ads
Spo ns o red/Pro mo ted Po s ts
Dis play Ads /B anners
Mo bile
Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 3

4. Reddit Ads
Sponsored/Promoted Posts
 C a n b e l i n k a d s o r t e x t a d s
 L i n k a d s a r e g e a r e d t o w a r d s d r i v i n g t r a f f i c t o y o u r w e b s i t e
 Te x t a d s a r e a g r e a t c h o i c e f o r d r i v i n g c o n v e r s a t i o n
 R o t a t i n g a d u n i t s d i s p l a y e d a t t h e t o p o f R e d d i t p a g e s i n a b l u e
“ S p o n s o r e d P o s t s ” w i n d o w .
 7 0 x 7 0 t h u m b n a i l i m a g e a n d 3 0 0 c h a r a c t e r s o f t e x t
 C l i c k- t h r o u g h U R L f o r l i n k p o s t s o r 5 0 0 c h a r a c t e r t e x t l i m i t f o r
t e x t p o s t s
 C o m m e n t i n g c a n b e e n a b l e d o n s p o n s o r e d p o s t s
 E m b e d d e d v i d e o o p t i o n a l o n t h e m a n a g e d p l a n
Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 4

5. Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 5

6. Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 6

7. Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 7

8. Reddit Ads
Display Ads/Banners
 A va i l a b l e t h r o u g h m a n a g e d p l a n
 3 0 0 x 2 5 0 s t a n d a r d u n i t a n d 3 0 0 x 6 0 0 r i g h t - h a n d ra i l u n i t s
 E i t h e r s i t e s e r v e d o r t h i r d - p a r t y s e r v e d
 F l a s h , f l o a t i n g , a n d r i c h m e d i a a d u n i t s a r e p r o h i b i t e d
 U s e r s c a n u p v o t e o r d o w n v o t e b a n n e r a d s
 E a c h b a n n e r a d i s l i n k e d t o a c o m m e n t t h r e a d o n a
s u b r e d d i t t o d i s c u s s t h e b a n n e r
Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 8

9. Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 9

10. Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 10

11. Reddit Ads
Mobile
 M o b i l e We b s u p p o r t s 1 2 0 0 x 6 2 8 c a r d v i e w i m a g e s , 1 0 0
c h a ra c t e r s o f t e x t , a n d a c l i c k- t h r o u g h U R L
 A va i l a b l e f o r s e l f - s e r v e a n d m a n a g e d a d s
 N a t i v e U n i t A d : 1 2 0 0 x 6 2 8 c a r d v i e w i m a g e , 1 4 0 x 1 4 0
c o m p a c t v i e w i m a g e , a n d a t i t l e u p t o 2 5 c h a ra c t e r s
 F i l e s i z e o f 1 M B
 I n - a p p a d s a r e i n t e r n a l l y s e r v e d
 T h i r d - p a r t y i m p r e s s i o n t ra c k e r s c a n b e i m p l e m e n t e d
Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 11

12. Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 12

13. Reddit Ads
Self-Promoted Posts
 F r e e p o s t s i n t h e f o r m o f a l i n k , t e x t , o r i m a g e
 P o p u l a r s e l f a d v e r t i s i n g p o s t s a r e A M A ( A s k M e A n y t h i n g )
q u e s t i o n a n d a n s w e r t h r e a d s w i t h i n t h e A M A s u b r e d d i t
 P a i d p r o m o t i o n a l p o s t s c a n d i r e c t u s e r s t o y o u r A M A a n d
i n c r e a s e t r a f f i c t o y o u r w e b s i t e , t e l e v i s i o n s h o w , m o v i e , e t c .
Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 13

14. Reddit Advertising https://digitalcommunicationscareers.com/social-media-advertising/reddit-advertising/ 14

15. The End
t h e f r o n t p a g e o f t h e i n t e r n e t