An advertisers' guide to using Google+

1. Successful Google+
Advertisements
A n d h o w y o u c a n r e c r e a t e t h e m

2. Google+
Statistics
1

3. Google+ Users
 375 million active users
 6.6 million users who have made 50 or more
posts
 74% are male
 28% of all U.S. users are b/w 15-34 y/o

4. Income Demographics
20%
25%
25%
30%
Percent of adult internet users who use Google+
>$30,000 $30,000-$60,000 $60,000-$100,000 $100,000<

5. Popular
Advertisements
2

6. -Promoted Posts
 U s i n g G o o g l e + Po s t a d s ,
o n e c a n p a y t o p r o m o t e
t h e i r c o n t e n t
 T h i s i n c l u d e s a n y t y p e o f
c o n t e n t – p i c t u r e s , v i d e o s ,
i n f o g ra p h i c s , e t c .
 A d v e r t i s i n g o n G o o g l e P l u s
c a n a s s i s t w i t h a s i t e ’s
i n d e x i n g o n G o o g l e s e a r c h
Example

7. -Example Posts
 S e p h o ra a d v e r t i s e s w i t h i m a g e o f p r o d u c t
a l o n g w i t h t e x t
 U s e d p r o m o t i o n s t o i n c e n t i v i z e p u r c h a s i n g
p r o d u c t
 H a s h t a g s a r e e f f e c t i v e w a y t o h a v e o t h e r s
d i s c o v e r p o s t s a s w e l l
Sephora

8. -Example Posts
 G o o g l e + a d s c a n a l s o a p p e a r
o n w e b s i t e s t h a t a r e n ’ t
G o o g l e +
 I n t h i s c a s e , t h e a d w i l l l i n k
b a c k t o To y o t a ’s G o o g l e + p a g e
 T h i s a l l o w s a c o m p a n y ’s r e a c h
t o e x t e n d t o t h o s e w h o a r e n ’ t
v i e w i n g c o n t e n t s o l e l y o n
G o o g l e +
Toyota

9. Case Studies
3

10. Case Study
 M u c i n e x w a n t e d t o s t a n d o u t o v e r t h e
c o m p e t i t i o n t o r e a c h m o r e u s e r s .
 I n c o r p o r a t e d Yo u Tu b e ’ s Tr u e V i e w ,
Yo u Tu b e ’ s c h o i c e - b a s e d a d f o r m a t , t o
d i s p l a y a d s d u r i n g c o l d a n d f l u
s e a s o n .
 B y u s i n g Yo u Tu b e ’ s Tr u e V i e w a n d
G o o g l e + , M u c i n e x w a s a b l e t o
i m p l e m e n t t a r g e t e d m a r k e t i n g d u r i n g a
t i m e m o s t e f f e c t i v e a t s e l l i n g t h e i r
p r o d u c t
Mucinex

11. Case Study
 H P w a n t s t o i m p r o v e t h e i r
m i l l e n n i a l m a r k e t i n g t o e n g a g e a
y o u n g e r a u d i e n c e
 H P p i v o t e d t h e p l a t f o r m i n
w h i c h t h e y m a r k e t e d t o f r o m
t r a d i t i o n a l T V a d s t o d i g i t a l
c o n t e n t a d s
 U s e d s t o r y t e l l i n g i n
a d v e r t i s e m e n t s t h a t t o l d s t o r i e s
y o u n g e r a u d i e n c e s c o u l d r e l a t e
t o
HP

12. Case Study
 M i c r o s o f t X b o x w a n t e d t o c o n n e c t
w i t h l o n g - t i m e f a n s o f t h e s e r i o u s ,
w h i l e a l s o r e a c h i n g o u t t o n e w f a n s
 M i c r o s o f t X b o x u s e d Yo u Tu b e , t h e
m o s t p o p u l a r p l a t f o r m s f o r v i d e o
g a m e m e d i a
 C a r r i e d o u t a l i v e b r o a d c a s t w i t h
Yo u Tu b e s t a r s , g a m e e x c l u s i v e s ,
a n d c o m m e n t a r y
Halo

13. How To Recreate
Similar Ads
4

14. Tips
 U s e m e d i a ( s u c h a s
p i c t u r e s a n d v i d e o s ) t o
p a c k a g e i n f o r m a t i o n
 I n c o r p o ra t e h a s h t a g s o n
a d s
 Ta k e a d va n t a g e o f t h e
a b i l i t y t o h a v e a d d s a p p e a r
o n
:Make sure to have a few of these for your post

15. The End