4. UX
EVALUATIONS
• 12
Evaluations
• 6
Evaluees
• 3
Scenarios
• Booking
a
movie
ticket
• Registering
for
the
App
• Buying
a
Gift
Card
and
Venue
Hire
5. USER
PROBLEMS
• Lack
of
flexibility
on
dropdown
menus
• Password
problems
• CAPTCHA
difficulty
• Not
being
able
to
find
the
app
• No
search
option
on
the
website
• No
option
to
purchase
gift
cards
online
• Cinema
hire
doesn’t
show
the
cost
13. HEURISTICS
• Visibility
of
System
Status
• Consistency
and
standards
• Recognition
rather
than
recall
• Match
between
systems
and
the
real
world
• Help
and
documentation
• Aesthetic
and
minimalist
design
21. RECOMMENDATIONS
– Dropdown
menu
inter-‐changeability
– Condense
show
times
to
reduces
scrolling
– CTA
button
for
buying
ticket
&
downloading
the
app
– Simplify
password
&
CAPTCHA
process
– Loyalty
membership
scheme
is
confusing
– App
should
be
available
at
Apple
App
Store
– Sign
in
option
for
members
– Design
Compatibility
for
all
browsers
– Auto
fill
option
