The future of mobile marketing- a snapshot.

1. THE FUTURE OF MOBILE
MARKETING
LOCATION-BASED SERVICES:

2. NELSON
INTRO
▸ What are location based services?
▸ Why do they matter?
▸ What is customer engagement?
▸ Why is it important to business?

3. NELSON
RESEARCH QUESTIONS
▸ How have businesses used trending technology to create sales
and increase customer engagement in the past?
▸ What are some examples of the use of trending technology in real
life engagement success and failures in business?
▸ Can businesses translate likes and engagement to dollars?
▸ How have location-based applications like Pokemon Go
influenced the advertising behavior of businesses?
▸ What is the future of trending technology’s relationship with
business?

4. NELSON
TRENDING TECH & THE PAST
▸ Foursquare
▸ Facebook advertising
▸ SXSW LBS fail

5. NELSON
TRENDING TECH: IRL
▸ Snapchat
▸ Pokemon Pub Crawl
▸ Foursquare mayorships
▸ Facebook check-ins
▸ Hashtag contest at RAW (fail)

6. NELSON
LIKES INTO DOLLARS
▸ Consistent content across platforms builds a trustworthy
and strong brand
▸ Likes establish credibility

7. NELSON
POKEMON GO
▸ Fastest growth ever- next closest most popular app was
Candy Crush and they took a year to do what Pokemon Go
did overnight.
▸ AR struggled to find it’s place until Niantic made it work
within this app
▸ What does that mean for the future of mobile apps?
▸ What does that mean for the future of our mobile devices?
Battery life, cameras, GPS, etc.

8. NELSON
TRENDING TECH: THE FUTURE
▸ Scalable marketing tactic- can work for small to large
businesses
▸ Micro-location targeted advertising will replace billiards or
banner ads
▸ Possible problems foreseen? Do we like this targeting
tactic? Can businesses take the time to educate
themselves to analyze the data these apps provide?

9. BUSINESSES SHOULD INCLUDE THE USE OF
LOCATION-BASED SERVICES (LBS) IN THEIR
MOBILE MARKETING STRATEGY TO INCREASE
SALES AND CUSTOMER ENGAGEMENT.
FINAL THESIS:

10. NELSON
RESEARCH & FIELDWORK
▸ Websites- specifically advertising publications and tech magazines.
▸ Fieldwork- small to large business owners, app developers, marketing
professionals.
▸ Bell from Lounge
▸ Sadler from Avabar
▸ Pierce from Chambers/Marin
▸ Group from Empire Ent.
▸ Nelson from KXLY Radio
▸ Link from Target Corp.

11. NELSON
FINDINGS
▸ Lack of knowledge and time to commit to using the data
even from FB sponsored ads
▸ Fairly new concept so research in the library was more
historical and material more based on branding than
marketing
▸ Lots of data and statistics to back up my opinion

12. NELSON
APPLICATIONS
▸ Not only did the research connect me to my field and
further educate me, but it allowed me to connect with
sources and subscribe to them to continue furthering my
education and breadth of knowledge.
▸ Fieldwork helped me connect to a network of people I had
previously known in a much different capacity that could
help me in my future career.

13. QUESTIONS?