Who we are, What we do, and why our brand is on a straight way to the top?! Please don't hesitate to contact us for any further details or information.

1. Kokunuza Dokunun

2. LELAS PERFUMES - 01
A PLACE OF MAGIC:
- Combining two continents at the same time, Istanbul has its own way of merging different cultures and civilizations into one magical place everyone can enjoy, it makes
no surprise to know that the city has become one of the most acclaimed touristc attractions in the world, specially for people from the gulf area, enabling a major
opportunities for commercial investments.
- From this ever growing and diverse environment we were inspired to launch our new project, a project that we’re fully committed to see it come alive.

3. LELAS PERFUMES - 01
THE FLOWER:
- The story of lilac, according to Greek mythology,
begins with a beautiful nymph named Syringa .Captivated
by her beauty, Pan, the proud master of the forests and
fields, chased Syringa through the forest. Frightened by
his affections, Syringa escaped by turning herself into
an aromatic bush – the flower we now refer to as lilac.
- In the language of flowers, purple lilacs symbolize the
first emotions of love while white lilacs represent Syringa’s
youthful innocence, year-to-year differences in timing
of the lilac bloom are said to indicate the coming of
spring. Hence, Lilacs are considered the Harbingers
of Spring.
THE BRAND:
- Our brand's Name introduces the word "LELAS" as mentioned in Turkish from "LILAC" which means:
Lilac Flower, in its Greek origins, Symbolism of color, and Natural association we found a perfect reflection
of our core values and vision.
- Around the name LELAS we built a young and proud charachter, full of love and innocence; however, our
charachter is not a weak one, for even in the hardest of times Lilacs are the first to blosso.
- From our head quarters in Istanbul, a city full of Heirtage, Culture, Contradictions and Harmony! we
launched the brand in 2014 with the ultimate goal to reinvent the Turkish Perfumes industry and introduce
LELAS as a world wide leading brand.
- Our vision is not made of foolishness or mere aspirations, for it comes from long and international experience
in the field of perfumes and fragrances, enabling us to build a solid foundation of pioneer vigor, where quality
and discipline work harmonically with passion and creativity.
THE FLOWER AND THE BRAND

4. LELAS PERFUMES - 02
PRIDE:
Yes, Pride is a sin, one that we’re guilty
of, because each and every one of our
fragrances is a creation we fully believe
in, a perfume will not leave our laboratory
unless we can proudly say “YES, THIS
IS OURS”.
IMAGINATION:
Besides the Lilac's symbolism, its color,
PURPLE, is the color of dreams and
imagination.
In an industry where dozens of
competitors and professionals are
racing to find the next “OUT OF THE
BOX” perfume, imagination is a necessity
not a luxury.
DEVOTION:
From a consumer’s point of view, the
fragrance industry may seem like an
easy job, but as professionals we are
fully aware of the enormous amount of
devotion, hardwork, and commitment
required to bring a quality perfume into
the light.
INTEGRITY:
Nowadays, it has never been easier to
rely on absurd promises and false
advertisements to sell a product. but,
we firmly believe that honesty and
integrity are the only way for a business
to prosper and outstand the tests of
time.
“Pan, the proud God of forests” “Purple, the color of imagination” “Lilacs, Harbingers of Spring” “Syringa, the pure Nymph”
LELAS VALUES
PASSION DISCPLINE

5. OUR MOST RECENT CREATIONS
LELAS PERFUMES - 03
EMERALD
55 ML
LELAS PINK
50 ML
LELAS RED
50 ML
EASTERN MAGIC
100 ML
ARABIAN NIGHTS
100 ML
SAFIYE SULTAN
50 ML
MAKAM-I IBRAHIM
10ML
MUSK
100 ML
ISTANBUL ROSE
10 ML
SO WOW
100 ML

6. LELAS PERFUMES - 04
SEASONAL PRODUCTS AND MEDIA CAMPAIGNS
A PICTURE SPEAKS A THOUSAND WORDS, IMAGINE WHAT A VIDEO CAN DO!LELAS RED Valentine’s day 2016 campaign

7. LELAS PERFUMES - 04
INTERGRATED MEDIA CAMPAIGNS

8. PRODUCT PACKAGING AND GIFT SETS
LELAS PERFUMES - 03
Lelas Official Bag
Small Size Bag
Lelas Gift Box
Medium Size Bag
Five Perfumes
Gift Set

9. LELAS PERFUMES - 05
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SALES POINT CONCEPT -TYPE A 1- Lelas Logo Plate.
2- White Spotlights.
3- White led light.
4- Signature Show boxes
5- Special Editions visual.
6- Mirors concealing
structural columns.
Even the greatest of products will fail miserably if not presented in a proper manner, this is why our
designers have poured an enormous effort into creating the concept for Lelas stands and sales points,
insuring an elegant eye catching overall design, while paying utmost attention to details.
The BlackWhite contrast merged with the purple signature of Lelas’ visuals and white lights
illuminating the glass show boxes is a sure reciepe to draw the attention of pass byers.
7- Operable glass drawers for show-
casing products.
8- Product visuals printed on dura-
trance film material and equipped
with back led lighting.
9- Operable door.
10- Commercial vidoes screen.

10. LELAS FRANCHISE BROCHURE - 14
SALES POINT CONCEPT - TYPE B 1- Lelas Logo Plate.
2- White Spotlights.
3- White led light.
4- Signature Show boxes
5- Special Editions visual.
6- Operable glass drawers
for showcasing products.
7- Product visuals printed on dura-
with back led lighting.
8- Operable door.
9- Commercial vidoes screen.
200cm
95cm105cm
300 cm
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LELAS PERFUMES - 05
A key element of our sales point concept is: ADAPTABILITY.
based on the location, its dimensions and properties the overall design can be adjusted to match differ-
ent situations while maintaining the same Lelas concept.
The above concept -TYPE B - is usually used for smaller locations where the canopy may not be an
appropriate option

11. LELAS PERFUMES - 06
PROFESSIONAL TRAINED SALESMEN
ELEGANT BLACK UNIFORM FITS WITHIN THE STAND’S CONCEPT AND ENSURES A PROFESSIONAL IMPRESSION THROUGH ALL OF OUR STORES

12. OFFICIAL WEBSITE
Regular new content - Featured products / Special editions / New Perfumes - Newsletter Subscribtion - Stores map and adresses.
LELAS PERFUMES - 06

13. THANK YOU FOR YOUR TIME