Imc case study presentation 2003
•
3 likes•1,108 views
The document discusses the AIDA model for measuring advertising effectiveness. The AIDA model proposes that effective advertising progresses through four key stages: Awareness, Interest, Desire, and Action. It describes common metrics used to measure consumer response at each stage, including recall, recognition, attitudes, inquiries, purchase intentions, market share, and sales. The overall summary is that the AIDA model provides a framework for defining advertising goals and assessing performance by examining how well advertising moves consumers through stages of awareness, interest, desire, and ultimately action.
Report
Share
Report
Share
Recommended
Ad effectiveness 2.gap
This document discusses measuring and improving ad effectiveness by incorporating copy test scores into marketing mix models. It proposes that Bottom Line Analytics and Global Analytics Partners have partnered with Advertising Benchmark to bring disruptive change by combining copy test scoring with predictive analytics and marketing mix modeling. This would allow advertisers to monetize and measure the impact of ad creative, get a 360 degree view of effectiveness, and improve ads over time based on validated brand revenue.
Media Mind: Dynamic Creative Pptimization
Smart Versioning is MediaMind's dynamic creative optimization product that improves ad performance by serving different ads to target audiences based on real-time data. Analysis found direct response campaigns using Smart Versioning maintained click-through rates but increased post-click conversion rates by 59% compared to regular campaigns. For branding campaigns, Smart Versioning increased ad engagement rates by 20%. Smart Versioning streamlines targeting and creative production while maximizing returns.
Guide_To_Creative_Optimization
This document provides an overview of a study analyzing the impact of creative elements on ad performance across different industries. Some key findings from industry-wide best practices include:
- Ads with red backgrounds had 31% higher conversion rates on average than other colors. Animated ads had higher conversion rates than static ads, and animation lengths of 6-9 seconds performed best.
- Displaying a company logo in an ad provided a 4% lift in conversion rates. Placement in the upper-left, upper-right, or lower-left corners performed best, with lower-left being optimal.
- Ads featuring human faces averaged 4% higher conversion rates than those without. Ads showing families performed best, while
Making Programmatic Work
This document discusses how to achieve marketing goals through programmatic advertising using data and algorithms. It emphasizes setting the right advertising goal, understanding the large programmatic opportunity in terms of available digital impressions, and managing the vast amount of data through predictive models and optimization to determine the right bid price for each impression and which impressions to purchase. The key to success is creating a strategic vision, setting a clear goal, accessing maximum supply, onboarding relevant data, using world-class algorithms, and providing insightful analysis.
Measuring & Optimizing Reach and Resonance in Digital Advertising
The document discusses how reach and resonance drive advertising ROI and outlines methods for measuring and optimizing them. It explains that reach is about delivering impressions to the right people, while resonance is about breaking through and influencing opinions. Case studies show how advertisers used viewability, on-target delivery, brand metrics and post-campaign analysis to improve reach, resonance and campaign performance.
Beyond Direct Response: How to Measure Success in Programmatic Branding
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
Customer-Centric Transformation
For the full Customer-Centric Transformation report, head here: http://bit.ly/2cRpfSP
Adopting a customer-centric business strategy requires a carefully planned and executed organizational transformation. That kind of change alone is difficult enough without the added pressure of unfounded fears and flawed assumptions. A 2016 Merkle study, in partnership with Adobe, revealed several truths that run counter to commonly held beliefs about what is required to successfully implement people-based marketing across the enterprise.
Our research findings, combined with more than 25 years of experience helping clients place their customers at the center of their business strategy, will help you build the case for change by providing you with key data points to support your initiative. Our new report dispels some of the common myths about transformation – misconceptions that can lead marketers down the wrong path by instilling either excess confidence or unnecessary fear.
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...
This document discusses best practices for automating mobile success for the 2014 holiday season. It notes that mobile usage, especially on smartphones and tablets, has greatly increased and now accounts for over half of retail time spent digitally. The document provides tips for marketers transitioning to programmatic mobile advertising, such as leveraging learnings from past mobile campaigns, taking a mobile-first approach in targeting and creative design, understanding different programmatic buying options, and aligning brands with target audiences' interests. It also emphasizes rethinking mobile marketing by focusing on unique targeting and functionality, offline attribution, and being multi-screen conscious.
Recommended
Ad effectiveness 2.gap
This document discusses measuring and improving ad effectiveness by incorporating copy test scores into marketing mix models. It proposes that Bottom Line Analytics and Global Analytics Partners have partnered with Advertising Benchmark to bring disruptive change by combining copy test scoring with predictive analytics and marketing mix modeling. This would allow advertisers to monetize and measure the impact of ad creative, get a 360 degree view of effectiveness, and improve ads over time based on validated brand revenue.
Media Mind: Dynamic Creative Pptimization
Smart Versioning is MediaMind's dynamic creative optimization product that improves ad performance by serving different ads to target audiences based on real-time data. Analysis found direct response campaigns using Smart Versioning maintained click-through rates but increased post-click conversion rates by 59% compared to regular campaigns. For branding campaigns, Smart Versioning increased ad engagement rates by 20%. Smart Versioning streamlines targeting and creative production while maximizing returns.
Guide_To_Creative_Optimization
This document provides an overview of a study analyzing the impact of creative elements on ad performance across different industries. Some key findings from industry-wide best practices include:
- Ads with red backgrounds had 31% higher conversion rates on average than other colors. Animated ads had higher conversion rates than static ads, and animation lengths of 6-9 seconds performed best.
- Displaying a company logo in an ad provided a 4% lift in conversion rates. Placement in the upper-left, upper-right, or lower-left corners performed best, with lower-left being optimal.
- Ads featuring human faces averaged 4% higher conversion rates than those without. Ads showing families performed best, while
Making Programmatic Work
This document discusses how to achieve marketing goals through programmatic advertising using data and algorithms. It emphasizes setting the right advertising goal, understanding the large programmatic opportunity in terms of available digital impressions, and managing the vast amount of data through predictive models and optimization to determine the right bid price for each impression and which impressions to purchase. The key to success is creating a strategic vision, setting a clear goal, accessing maximum supply, onboarding relevant data, using world-class algorithms, and providing insightful analysis.
Measuring & Optimizing Reach and Resonance in Digital Advertising
The document discusses how reach and resonance drive advertising ROI and outlines methods for measuring and optimizing them. It explains that reach is about delivering impressions to the right people, while resonance is about breaking through and influencing opinions. Case studies show how advertisers used viewability, on-target delivery, brand metrics and post-campaign analysis to improve reach, resonance and campaign performance.
Beyond Direct Response: How to Measure Success in Programmatic Branding
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
Customer-Centric Transformation
For the full Customer-Centric Transformation report, head here: http://bit.ly/2cRpfSP
Adopting a customer-centric business strategy requires a carefully planned and executed organizational transformation. That kind of change alone is difficult enough without the added pressure of unfounded fears and flawed assumptions. A 2016 Merkle study, in partnership with Adobe, revealed several truths that run counter to commonly held beliefs about what is required to successfully implement people-based marketing across the enterprise.
Our research findings, combined with more than 25 years of experience helping clients place their customers at the center of their business strategy, will help you build the case for change by providing you with key data points to support your initiative. Our new report dispels some of the common myths about transformation – misconceptions that can lead marketers down the wrong path by instilling either excess confidence or unnecessary fear.
Automating Mobile Success for the Holiday Season - MediaMath and Millennial M...
This document discusses best practices for automating mobile success for the 2014 holiday season. It notes that mobile usage, especially on smartphones and tablets, has greatly increased and now accounts for over half of retail time spent digitally. The document provides tips for marketers transitioning to programmatic mobile advertising, such as leveraging learnings from past mobile campaigns, taking a mobile-first approach in targeting and creative design, understanding different programmatic buying options, and aligning brands with target audiences' interests. It also emphasizes rethinking mobile marketing by focusing on unique targeting and functionality, offline attribution, and being multi-screen conscious.
Realizing Customer Centric Marketing in the Digital Age
This document discusses the importance of customer-centric marketing in the digital age. It outlines MediaMath's capabilities in helping companies implement a customer-centric approach through programmatic advertising. MediaMath has grown significantly since being founded in 2007 and now has over 600 employees serving over 4,500 active advertisers in 15 global locations. The document emphasizes that successful customer-centric marketing requires data-driven understanding of audiences, optimization of media buying, engaging messaging, and delivering ads across relevant media channels.
Galileo - Travel Digital Media Approach
This document discusses digital media buying and how artificial intelligence (AI) can optimize the process. It explains that AI can analyze user behavior at an individual level in real-time, optimizing decisions across many variables simultaneously for maximum return on investment. The approach presented uses AI and big data to identify high-value opportunities and apply learnings at the impression level through predictive modeling to automatically optimize campaigns toward high-performing audiences, messaging, and contexts. Harnessing AI and continuous integration of insights allows for improved marketing ROI across web, mobile, video and social channels.
Integral Ad Science Viewability Presentation
The document discusses the evolution of viewability metrics for digital advertising. In the past, impressions were counted simply by being served, regardless of whether ads were actually viewable to users. Now, the industry is shifting to define a "viewable impression" as one that is at least 50% visible on screen for one second. Currently many ads are served but not viewable, with estimates that only around 36% of all digital ads are actually viewable. There are challenges in accurately measuring viewability across different channels and environments. Viewability is becoming an important metric for advertisers, publishers and the industry as a whole to better align ads with human viewers and driving engagement.
Addressable Customer Experience - Audience Insights and Strategy
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A52sqx
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 2: Audience Insight and Strategy
Learn how to segment your audience base and develop a strategy that leverages audience insights to move each customer through his or her lifecycle and ultimately convert. Full of actionable instruction, this webinar will equip marketers to create a thoughtful and thorough strategy.
ReTargeting and the Future Of Display Advertising
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
LeadsCon
This document provides an overview of digital media buying best practices and advancements in programmatic media buying. It discusses the challenges in today's media buying landscape and how leveraging programmatic automation can help address those challenges. The document outlines key topics to be covered, including implementing a multi-tiered media strategy, audience profiling and segmentation, and optimization techniques. It also discusses tracking and analytics considerations and approaches to testing banner creative assets.
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic creative refers to the set of advertising technologies that allows marketers to execute data-informed, software-assisted creative.
Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is only one of two technologies that solve creative problems for programmatic media. Digital marketers can leverage both DCO and Creative Management Platforms (CMPs) to maximize the impact of the creative within programmatic and direct advertising.
Learn how both programmatic creative solutions, DCO and CMPs helps digital marketers drive hyper-relevant ads to each audience.
Thunder Creative Management Platform enables brands, agencies, and publishers to amplify creative versioning across the most data-driven advertising channels today: desktop display, mobile display, and Facebook ads.
Schedule a demo today to see how Thunder can empower your organization to achieve ambitious creative strategies: https://www.makethunder.com/contact.
The Evolution of Digital Media Planning
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
Innovations in marketing effectiveness measurement
A document outlining a reinvention of marketing ROI modeling more consistent with a broadening and complex digital marketing world
Performance marketing: Display matters - Ulrich Bartholomaus
Ulrich Bartholomäus from affilinet discusses the importance of display advertising for performance marketing. He shows that display accounts for the majority of impressions and traffic within the affilinet network. Optimizing tactics like retargeting, post-view tracking, and mobile marketing can significantly increase click-through rates, conversion rates, and overall sales. Tracking the full customer journey is important to understand how different channels influence each other and to optimize affiliate payouts and marketing strategies accordingly.
Programmatic Branding: Moving Beyond Direct Response
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Creating And Measuring A Compelling Path To Purchase
An e-commerce site faces different challenges compared to selling through a brick and mortar shop. Should your business sink time into an inbound strategy or rely on paid traffic? How effective is each and what are the pitfalls you should watch out for? This talk will discuss the most effective ways to prospect new customers, benchmark the expected results of each, and explore why your business need to invest in acquisition overall. Attendees will learn about different attributional models (and their applications) as well as key metrics for benchmarking channel performance. Ultimately, we will explore the optimal model for sustainable e-commerce growth.
Fundamentals of Paid Media
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Using Attribution Modeling to Grow Your Business
Ryan Hilliard, Head of Growth at ROI Revolution, reviews how to leverage attribution modeling to scale your overall business revenue. Avoid pitfalls like simply reassigning sales and ensure you are focused on the bottom line performance. Follow along with an example that can easily be related to your business. Through effective use of attribution modeling and tying it to the customer journey, unlock unprecedented scale for your digital marketing initiatives.
Attribution Playbook Webinar 4
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level.
You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.
Attention: Paid Search
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
Translating Customer Engagement From Strategy To Action
This document discusses translating customer engagement strategies into actionable campaigns. It begins by introducing Customer Engagement Marketing (CEM) as an approach for employing strategic engagement practices and translating them into measurable campaigns. It then presents a customer engagement cycle and framework for understanding how customers progress through different stages. It discusses developing strategies to mature relationships through the different stages. Finally, it provides guidance on how to operationalize the engagement cycle by developing nurturing campaigns, including choosing an audience, theme, envisioning outcomes, and laying out a plan.
Argyle CMO ThinkTank Boston
This document discusses how programmatic technology enables customer-centric marketing. It notes that a customer's journey occurs across multiple touchpoints and that programmatic advertising helps overcome barriers to understanding customers by targeting the right person at the right time and place. Programmatic spending has grown significantly in recent years and will account for most display ad spending by 2017. Several major brands are adopting programmatic advertising and seeing improved results and ROI. The document advocates using first-party data and programmatic buying to drive more profitable marketing and improve the customer experience with relevant messages.
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Презентация Jason Burby, Chief Performance Marketing Officer, Possible, на Digital Marketing Conference 2012
Next Gen Ad Attribution - Paul Pellman
This breakout session presentation discusses how Adometry and Ideeli partnered to more accurately measure attribution across online and offline marketing channels. Ideeli is an online retailer that saw over 50% of display ads appear below the fold or not seen at all. Using Adometry's fractional attribution technologies, Ideeli was able to reallocate spending to top placements, eliminate inefficient placements, and reduce CPA by 14% while maintaining new member signups. For driving repeat purchases, last click understated attribution by over 90%. This insight allowed Ideeli to justify increasing ad spend, find new marketing channels, and increase repeat purchases by 30% with consistent monthly improvements.
Comscore: vCE Charter Study (validated campaign essentials)booklet
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
Media Strategic Planning In Cognitive Self Evolving Markets
This document summarizes a presentation on cognitive strategic media planning in self-evolving markets. It discusses topics like market ontology, consumption modes, the consumer perspective, cognitive marketing, cognitive biases, and introduces the Adsumer model and concept of AdPilots for media planning.
More Related Content
What's hot
Realizing Customer Centric Marketing in the Digital Age
This document discusses the importance of customer-centric marketing in the digital age. It outlines MediaMath's capabilities in helping companies implement a customer-centric approach through programmatic advertising. MediaMath has grown significantly since being founded in 2007 and now has over 600 employees serving over 4,500 active advertisers in 15 global locations. The document emphasizes that successful customer-centric marketing requires data-driven understanding of audiences, optimization of media buying, engaging messaging, and delivering ads across relevant media channels.
Galileo - Travel Digital Media Approach
This document discusses digital media buying and how artificial intelligence (AI) can optimize the process. It explains that AI can analyze user behavior at an individual level in real-time, optimizing decisions across many variables simultaneously for maximum return on investment. The approach presented uses AI and big data to identify high-value opportunities and apply learnings at the impression level through predictive modeling to automatically optimize campaigns toward high-performing audiences, messaging, and contexts. Harnessing AI and continuous integration of insights allows for improved marketing ROI across web, mobile, video and social channels.
Integral Ad Science Viewability Presentation
The document discusses the evolution of viewability metrics for digital advertising. In the past, impressions were counted simply by being served, regardless of whether ads were actually viewable to users. Now, the industry is shifting to define a "viewable impression" as one that is at least 50% visible on screen for one second. Currently many ads are served but not viewable, with estimates that only around 36% of all digital ads are actually viewable. There are challenges in accurately measuring viewability across different channels and environments. Viewability is becoming an important metric for advertisers, publishers and the industry as a whole to better align ads with human viewers and driving engagement.
Addressable Customer Experience - Audience Insights and Strategy
Watch this Addressable Customer Experience webinar here: http://bit.ly/1A52sqx
Addressable Customer Experience On-Demand Webinar Series - For Financial Services and Insurance Marketing Leaders
Webinar 2: Audience Insight and Strategy
Learn how to segment your audience base and develop a strategy that leverages audience insights to move each customer through his or her lifecycle and ultimately convert. Full of actionable instruction, this webinar will equip marketers to create a thoughtful and thorough strategy.
ReTargeting and the Future Of Display Advertising
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
LeadsCon
This document provides an overview of digital media buying best practices and advancements in programmatic media buying. It discusses the challenges in today's media buying landscape and how leveraging programmatic automation can help address those challenges. The document outlines key topics to be covered, including implementing a multi-tiered media strategy, audience profiling and segmentation, and optimization techniques. It also discusses tracking and analytics considerations and approaches to testing banner creative assets.
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic creative refers to the set of advertising technologies that allows marketers to execute data-informed, software-assisted creative.
Dynamic Creative Optimization (DCO) falls under the programmatic umbrella, but is only one of two technologies that solve creative problems for programmatic media. Digital marketers can leverage both DCO and Creative Management Platforms (CMPs) to maximize the impact of the creative within programmatic and direct advertising.
Learn how both programmatic creative solutions, DCO and CMPs helps digital marketers drive hyper-relevant ads to each audience.
Thunder Creative Management Platform enables brands, agencies, and publishers to amplify creative versioning across the most data-driven advertising channels today: desktop display, mobile display, and Facebook ads.
Schedule a demo today to see how Thunder can empower your organization to achieve ambitious creative strategies: https://www.makethunder.com/contact.
The Evolution of Digital Media Planning
"The Evolution of Digital Media Planning" presented by Joe Pych at Aspen Group Meeting / iMedia Agency Summit on May 3, 2015 at Terranea Resort in Rancho Palos Verdes, CA. Bionic believes that in a post-programmatic advertising world, media planning will evolve to include full-cycle marketing performance management.
Innovations in marketing effectiveness measurement
A document outlining a reinvention of marketing ROI modeling more consistent with a broadening and complex digital marketing world
Performance marketing: Display matters - Ulrich Bartholomaus
Ulrich Bartholomäus from affilinet discusses the importance of display advertising for performance marketing. He shows that display accounts for the majority of impressions and traffic within the affilinet network. Optimizing tactics like retargeting, post-view tracking, and mobile marketing can significantly increase click-through rates, conversion rates, and overall sales. Tracking the full customer journey is important to understand how different channels influence each other and to optimize affiliate payouts and marketing strategies accordingly.
Programmatic Branding: Moving Beyond Direct Response
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Creating And Measuring A Compelling Path To Purchase
An e-commerce site faces different challenges compared to selling through a brick and mortar shop. Should your business sink time into an inbound strategy or rely on paid traffic? How effective is each and what are the pitfalls you should watch out for? This talk will discuss the most effective ways to prospect new customers, benchmark the expected results of each, and explore why your business need to invest in acquisition overall. Attendees will learn about different attributional models (and their applications) as well as key metrics for benchmarking channel performance. Ultimately, we will explore the optimal model for sustainable e-commerce growth.
Fundamentals of Paid Media
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Using Attribution Modeling to Grow Your Business
Ryan Hilliard, Head of Growth at ROI Revolution, reviews how to leverage attribution modeling to scale your overall business revenue. Avoid pitfalls like simply reassigning sales and ensure you are focused on the bottom line performance. Follow along with an example that can easily be related to your business. Through effective use of attribution modeling and tying it to the customer journey, unlock unprecedented scale for your digital marketing initiatives.
Attribution Playbook Webinar 4
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level.
You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.
Attention: Paid Search
The paid search workshop at this years Attention summit covered intention analysis and how strategy can be used to reach your eureka moment.
Map your consumers journey and target them during the moments that matter the most, provide the opportunity to exchange value and put the right message in front of the right consumers.
Optimising paid search means we can bid smart and offer our audience solutions when they are looking for answers.
Translating Customer Engagement From Strategy To Action
This document discusses translating customer engagement strategies into actionable campaigns. It begins by introducing Customer Engagement Marketing (CEM) as an approach for employing strategic engagement practices and translating them into measurable campaigns. It then presents a customer engagement cycle and framework for understanding how customers progress through different stages. It discusses developing strategies to mature relationships through the different stages. Finally, it provides guidance on how to operationalize the engagement cycle by developing nurturing campaigns, including choosing an audience, theme, envisioning outcomes, and laying out a plan.
Argyle CMO ThinkTank Boston
This document discusses how programmatic technology enables customer-centric marketing. It notes that a customer's journey occurs across multiple touchpoints and that programmatic advertising helps overcome barriers to understanding customers by targeting the right person at the right time and place. Programmatic spending has grown significantly in recent years and will account for most display ad spending by 2017. Several major brands are adopting programmatic advertising and seeing improved results and ROI. The document advocates using first-party data and programmatic buying to drive more profitable marketing and improve the customer experience with relevant messages.
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Презентация Jason Burby, Chief Performance Marketing Officer, Possible, на Digital Marketing Conference 2012
Next Gen Ad Attribution - Paul Pellman
This breakout session presentation discusses how Adometry and Ideeli partnered to more accurately measure attribution across online and offline marketing channels. Ideeli is an online retailer that saw over 50% of display ads appear below the fold or not seen at all. Using Adometry's fractional attribution technologies, Ideeli was able to reallocate spending to top placements, eliminate inefficient placements, and reduce CPA by 14% while maintaining new member signups. For driving repeat purchases, last click understated attribution by over 90%. This insight allowed Ideeli to justify increasing ad spend, find new marketing channels, and increase repeat purchases by 30% with consistent monthly improvements.
What's hot (20)
Realizing Customer Centric Marketing in the Digital Age
Realizing Customer Centric Marketing in the Digital Age
Addressable Customer Experience - Audience Insights and Strategy
Addressable Customer Experience - Audience Insights and Strategy
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Programmatic Creative vs. Dynamic Creative Optimization (DCO)
Innovations in marketing effectiveness measurement
Innovations in marketing effectiveness measurement
Performance marketing: Display matters - Ulrich Bartholomaus
Performance marketing: Display matters - Ulrich Bartholomaus
Programmatic Branding: Moving Beyond Direct Response
Programmatic Branding: Moving Beyond Direct Response
Creating And Measuring A Compelling Path To Purchase
Creating And Measuring A Compelling Path To Purchase
Translating Customer Engagement From Strategy To Action
Translating Customer Engagement From Strategy To Action
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Performance Marketing: мост между потребителем и бизнес-результатами © Jason ...
Similar to Imc case study presentation 2003
Comscore: vCE Charter Study (validated campaign essentials)booklet
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
Media Strategic Planning In Cognitive Self Evolving Markets
This document summarizes a presentation on cognitive strategic media planning in self-evolving markets. It discusses topics like market ontology, consumption modes, the consumer perspective, cognitive marketing, cognitive biases, and introduces the Adsumer model and concept of AdPilots for media planning.
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
Concept of Brand, Brand Evolution, Brand Hierarchy, Brand
Image, Brand Identity – Perspectives, Levels & Prism.
Brand Personality, Brand Positioning, Brand Repositioning,
Brand Equity, Types of Branding – Product, Line, Range,
Umbrella & Endorsement Branding.
Brand Creation, Brand Product Relationship, Brand
Portfolio, Brand Elimination, Brand Revitalization
Managing Brands, Brand Extensions, Financial Aspects of
Brands
Branding in different sectors – Retailers, Industrial, Services,
& high-tech products.
Advertising ppt
Advertising is a paid form of non-personal promotion to introduce or promote a product, service or idea. The purpose is to convince potential customers to purchase or use what is being advertised. Advertising decisions involve setting objectives, budgets, messages and evaluating effectiveness. Objectives can be informative, persuasive, for reminder or reinforcement. Budgets are set through top-down or bottom-up approaches. Messages are created and media is selected to reach the target audience. Effectiveness is measured through communication effects and sales effects.
Dsa brand activation model how to measure your activation performance
The document discusses Dr. Shehzad Amin's Brand Activation Model. It defines brand activation as marketing interactions between consumers and brands that help consumers better understand and accept brands as part of their lives. The model explains that brand activation generates product trials through awareness campaigns, and builds brand loyalty through subsequent brand experiences. It provides formulas to measure the impact of activation programs on trials and loyalty. Overall, the model presents brand activation as a process of moving consumers from awareness to trials to loyalty.
Customer Experience Master Class - Hazem El Zayat, Ogilvy
Customer Experience Master Class - Hazem El Zayat, OgilvyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience Journeys and planning for data-fueled personalized experiences The customer journey is no longer linear. Planning and executing personalized and data-fueled customer journeys is becoming more and more imminent and an expectation. Brands should strive to provide a consistent and personalized experience for the customer using data and technology to understand their customers’ preferences and needs. The journey is constantly evolving as new technologies emerge and customer expectations change. Companies must stay attuned to these developments and continually update their approach to ensure they are delivering the best possible digital customer experience. Learn how to stay ahead in this ever-evolving world.Winning in the Age of the Empowered Consumer - Tim Suther, Forrester Marketin...
Guest Executive Forum With Acxiom:
Insight: The New Vision Of Successful Consumer Engagement Strategy
Learn more: http://bit.ly/acxPWPfcxf12
Tim Suther, Chief Marketing Officer and Senior Vice President, Acxiom
Urcil E. Peters, Vice-President, Demand Generation/Customer Intelligence Solutions, Marriott Vacations Worldwide
Today's empowered consumer has virtually unlimited choice and information, creating new engagement patterns. While industry observers agree new strategies are needed, few define the "what" and "how." In this case-study-based discussion, we'll examine the most fundamental element in successful consumer marketing — multidimensional insight. Beyond the overwhelming flow of big data or the narrow focus of today's targeting options, examine how your brand insights can be the genesis to focus on the consumer, not the channel or campaign.
Imc
This document discusses consumer perspectives on advertising. It begins by explaining that advertising aims to understand consumer interests and reactions. It then discusses what advertising is, why companies advertise, and traditional models of how consumers process advertisements. It introduces the Elaboration Likelihood Model, which describes central and peripheral routes of persuasion. The document also covers subliminal advertising, measurement of advertising effectiveness using models like AIDA, and challenges in measuring effectiveness. It concludes that effective advertising requires understanding consumers.
Chap07 Establishing Objectives And Budgeting For The Promotional Program
The document discusses establishing objectives and budgeting for promotional programs, noting that objectives help focus efforts, guide planning and decisions, and provide standards for evaluation. It describes different types of objectives including marketing, IMC, and communication objectives. The document also covers factors to consider when allocating promotional budgets, such as marginal analysis and top-down versus bottom-up budgeting approaches.
Sapient Presentation
The document discusses how marketers now have more power than ever due to digital marketing options. It argues that marketers can use customer experience modeling, integrated analytics, aligned marketing technology, and experience-driven design to better understand customer behaviors and create experiences that drive growth. By asking the right questions and taking a holistic view of the customer experience, marketers can attract more customers, improve conversion rates, and prove the impact of their efforts.
Advertising Management
This document provides an overview of advertising. It defines advertising as paid, nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. It discusses the changing advertising environment and the roles of advertising, which include marketing, communication, economic, and societal roles. The document also outlines different types of advertising, classifications of advertising, the functions and steps of advertising, and various advertising techniques.
Keller sbm3 06
1. The document discusses integrating marketing communications to build brand equity. It provides an overview of various marketing communication options including advertising, promotions, event marketing, public relations, personal selling, and integrated marketing communications.
2. It describes the ideal advertising campaign and categories of advertising. It also discusses promotions, event marketing and sponsorship, public relations and publicity, and personal selling.
3. The document emphasizes developing integrated marketing communications programs through evaluating communication options, determining optimal mixes, and guidelines for effective marketing communications.
The Signal: Finding Metrics That Matter
Marketers have access to more data than ever—but more data doesn't equal more insight. What's the best way to measure success, and how can marketers find the metrics that make a difference for their business?
In this session, Chris will share how to sort through the chaos of modern marketing data, and find meaning and value among the noise.
Presented February 28, 2019 at the Trendigital Summit in Sioux Falls, SD.
How to Calculate Content Marketing ROI
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
How to Calculate Content Marketing ROI
Despite a huge surge in adoption of content marketing, many marketers still struggle to communicate and calculate the ROI of their programs internally. Some executives still view content as “just the latest trend” in marketing and don’t see the business value in providing useful, relevant and consistent content for their customers and prospects. Therefore, content marketers need to be able to measure their programs with things that have a quantifiable value they can take to the bank.
America's Next Top Multifamily Marketer
Do you have what it takes to be America’s Next Top Multifamily Marketer? In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!
Marketing Planning - Crafting your Message
Learn how to create a message which resonates with your target audience. Additionally, explore how to develop a comprehensive marketing and public relations strategy.
Genrative AI in Marketing.pptx
The role of AI in marketing cannot be overstated. With the exponential growth of digital channels and the ever-increasing demands for personalized, engaging content, marketers are turning to AI as a strategic ally
The Message Manifesto
Learn why developing a great message requires:
• A clearly defined strategy
• Real research
• Development that includes experimentation
• Validation in the marketplace
• Enablement of the message among stakeholders
• Analytics to evaluate its impact
You need to manage your message with even more rigor and discipline than you bring to managing your brand.
Measurement & ROI
This is a revision to a presentation I gave at Hyper Island Master Class, and shared with a lunch & learn session hosted by Prudential Ad
Similar to Imc case study presentation 2003 (20)
Comscore: vCE Charter Study (validated campaign essentials)booklet
Comscore: vCE Charter Study (validated campaign essentials)booklet
Media Strategic Planning In Cognitive Self Evolving Markets
Media Strategic Planning In Cognitive Self Evolving Markets
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
Dsa brand activation model how to measure your activation performance
Dsa brand activation model how to measure your activation performance
Customer Experience Master Class - Hazem El Zayat, Ogilvy
Customer Experience Master Class - Hazem El Zayat, Ogilvy
Winning in the Age of the Empowered Consumer - Tim Suther, Forrester Marketin...
Winning in the Age of the Empowered Consumer - Tim Suther, Forrester Marketin...
Chap07 Establishing Objectives And Budgeting For The Promotional Program
Chap07 Establishing Objectives And Budgeting For The Promotional Program
More from thawban baig
the pakistani fishery industry (a study by smeda)
This document provides a pre-feasibility study for a seafood processing plant in Pakistan. It recommends establishing a plant with a capacity to process 60,000 tons of seafood per year, located near a coastal city like Gwadar or Pasni for access to raw materials. The plant would process, freeze, package and store seafood catch for supply to domestic and international markets. It would also provide processing services to local fishermen on a rental basis. The total project cost is estimated at Rs. 120.5 million with an IRR of 41% and payback period of 4.1 years.
Photo essay earthquake CONSTRUCT EEE
Within 9 seconds, a devastating earthquake hit northern Pakistan on October 8, 2005, killing over 90,000 people and leaving 3 million homeless. The earthquake destroyed infrastructure and collapsed buildings, with many photographs showing ripped apart roads, toppled structures, and widespread rubble. Survivors were left without shelter as winter approached, raising urgent needs for temporary housing as people struggled with trauma. The disaster highlighted the importance of improving building foundations and construction practices in Pakistan to help reduce loss of life from future earthquakes.
COLORS OF LIFE :)
This short poem is dedicated to people who smile from their heart rather than just their face. In a few words, it pays tribute to those who find joy and express it genuinely through their entire being rather than just outward displays. The poem's message is that true happiness comes from within the heart rather than superficial or fleeting emotions.
Issues in pakistan’s economy
The document discusses issues in Pakistan's economy, specifically the privatization process and debates over the efficiency of Pakistan's industrial structure. It provides details on Pakistan's privatization policies from the 1990s, including criticism that the process lacked transparency and favored some parties. It also examines a study that found Pakistan's import substitution policies distorted prices and led to inefficiencies, though some counter that the study overstated issues. In conclusion, there is agreement Pakistan's protectionist policies created inefficiencies in its industrial development.
the use of internet in upcoming years
The document discusses 10 trends that may be important over the next 10 years on the web:
1. Semantic web - allowing machines to understand web content better through technologies like RDF and OWL.
2. Artificial intelligence - developing intelligent machines through technologies like neural networks.
3. Virtual worlds becoming more popular through platforms like Second Life and augmented reality.
4. Growth of mobile web through smartphones and location-aware services.
5. Attention economy where consumers choose where to spend their attention in exchange for personalized services.
6. Websites exposing their data through APIs and mashups to become more like web services.
7. Online video and internet TV growing through platforms like YouTube and
Company profile-pmcl-or-mobilink-gsm-is-the-market-leader1399
Mobilink GSM is the largest cellular provider in Pakistan, with over 350,000 customers. It was the first to operate using fully digital GSM technology. Mobilink offers both prepaid and postpaid plans to meet the needs of different types of users. In addition to voice services, Mobilink provides data services and sells mobile phones and plans bundled together.
Wsuk
This document outlines a presentation for a product called WSUK micro-projectors. It begins with an introduction to WSUK and the aim to switch to modern tech. It then discusses the product specifications and how it fulfills professionals' needs. Next, it identifies target consumer segments and does a psychographic segmentation of key segments. It discusses the product's USP and brand analysis. Finally, it provides an advertisement plan involving radio, TV, and print ads to promote the WSUK micro-projectors.
Wiloxin for wilsons pak ltd
The document discusses the marketing plan for a new drug called Wiloxin created by Wilson Pharmaceuticals Pakistan Ltd. It outlines the drug's composition and usage. It analyzes the market feasibility, consumer demand and estimated profits in Rawalpindi and Islamabad. It also discusses the government policies around drug availability, pricing and quality control that the company's plan will follow. Finally, it lists the various advertising mediums that will be used to promote Wiloxin.
Survey research presentation
A survey was conducted of 100 undergraduate students at CASE to assess satisfaction with teaching methods. Fifteen attributes were converted to yes/no questions in a questionnaire. Overall, 61.7% of students responded positively to questions while 38.3% responded negatively. Specific areas identified as needing improvement included teachers being more interactive with students, better explaining concepts at students' level of understanding, and ensuring fair treatment of all students.
Recruitment of a star (harvard case study)
RSH initiated a hiring process to recruit a senior semiconductor analyst due to the resignation of their current analyst and an upcoming deal with Powerchip Company. Recruiters were engaged who sent resumes to the director of research, Stephen, for pre-screening and interviews. Stephen interviewed several candidates individually and determined that Seth Horkum was the best candidate due to his experience covering major stocks, motivation, client focus, and lack of compensation negotiation. While junior analyst Rina was considered, she was deemed too inexperienced for the senior role. Ultimately, Seth Horkum was offered the position as senior semiconductor analyst.
Raiser org (harvard case study)
This document provides a summary of the history and operations of the Raiser Organization, a real estate and senior care business. It describes how John Raiser founded the company in 1959 and built it up based on his philosophy of treating tenants, employees, and partners well. After John's death in 1997, his children Jennifer and Phillip took over management, with Jennifer leading the senior care division and Phillip leading the real estate portfolio. The document outlines three scenarios for the future direction of the company under their leadership.
Pakistan atomic program
The document discusses Pakistan's nuclear program, its founder Zulfikar Ali Bhutto, and relations with India. It describes how Bhutto started Pakistan's nuclear program in response to India developing nuclear weapons. The key technical founder was Abdul Qadeer Khan, who helped establish Pakistan's nuclear weapons capability. After both countries tested nuclear weapons in 1998, their relationship became more tense but nuclear arms deterred direct military conflict between the two.
Nokia segmentation
The document discusses Nokia's convergence strategy to address challenges in the mobile phone industry. It notes lower prices and margins, tougher competition, and the need for new value-added businesses and experiences beyond basic phones. Nokia's strategy involves expanding into new networks, multimedia experiences, and technologies through partnerships and acquisitions. The strategy aims to complete new business value propositions and gain credibility in new areas through partnerships with companies in areas like cameras, gaming, and software.
Naya tel
The document discusses the importance of human resource (HR) functions in organizations. It explains that HR helps manage the human element, which is the most valuable but unpredictable resource for companies. The key roles of HR include recruitment, performance management, training, compensation, and maintaining employee relations. The document also outlines various career paths in the HR field and the types of roles HR professionals can take on at different levels and industries. It emphasizes that line managers also need basic HR knowledge to effectively support personnel-related tasks.
Mobilink
Mobilink is a leading telecommunications provider in Pakistan that offers various mobile phone services. It aims to be the top provider in the country through innovative solutions while exceeding shareholder and employee expectations. Its core products include Mobilink Indigo for business users, Mobilink Jazz for youth and middle class, Mobilink PCO for public call offices, and Mobilink World for value-added services. Mobilink utilizes an extensive network and distribution system along with promotional strategies to maintain its large market share in the mature Pakistani mobile market.
Financial analysis of lucky cement
Lucky Cement Limited was established in 1996 and is sponsored by the Yunus Brothers Group, one of Pakistan's largest business conglomerates. Lucky Cement operates plants in Pakistan that produce 21,000 tons of cement per day and have the capacity to become a major exporter of cement to markets in Asia, the Gulf, and Africa. The company aims to establish Pakistan as a leading global producer and exporter of bulk cement. Lucky Cement has dedicated shipping facilities to load cement directly from storage silos onto vessels.
Final pro
This document outlines the accounting cycle for a company, including journal entries, T-accounts, adjustments, trial balances, financial statements, and closing entries. Key events include issuing stock, purchasing equipment, paying and receiving various expenses and revenues, and closing entries to transfer account balances to income summary and retained earnings accounts.
Fauji cement ltd
The document discusses the production process and cost classification of Fauji Cement. It describes how raw materials are quarried, crushed, mixed and ground before being burnt in a kiln. This produces clinker which is then ground with gypsum to produce cement. It outlines the direct costs of raw materials, labor and departmental costs. It also describes variable costs like raw materials and fixed costs like salaries. Manufacturing overhead is allocated to departments based on ratios. Sunk costs include a new plant, while lost investment opportunities are the opportunity cost.
Conversion from single entry to double entry(03)
The document discusses the key differences between single entry and double entry accounting systems. It notes that the single entry system only records one aspect of transactions, making it difficult to know total purchases and sales or get an accurate picture of finances. The double entry system is described as more reliable because it records both debit and credit aspects of transactions across real and nominal ledger accounts. This allows for the preparation of financial statements like a trial balance, balance sheet, and income and expenditure accounts to assess the financial position of a business. The document then provides examples of journal entries recorded in the double entry system.
More from thawban baig (19)
Company profile-pmcl-or-mobilink-gsm-is-the-market-leader1399
Company profile-pmcl-or-mobilink-gsm-is-the-market-leader1399
Recently uploaded
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...Ksquare Energy Pvt. Ltd.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night 1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Slides presented by Phil Hornby, Founder and Director of "for product people", at Cambridge Product Management Network, on Monday 17th June 2024.
Prescriptive analytics BA4206 Anna University PPT
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Tesla Energy rEVolution And The Golden Age For Copper: Kirill Klip GEM Royalty TNR Gold Copper Presentation
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
High-Quality IPTV Monthly Subscription for $15
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Recently uploaded (20)
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Imc case study presentation 2003
- 1. MEASURING ADVERTISING EFFECTIVENESS THE AIDA MODEL Thawban Baig
- 2. AD EFFECTIVENESS MEASUREMENT IDENTIFY “WHAT ADVERTISING AIMS YOU WANT TO ACHIEVE”???? AIDA (AWARENESS, INTEREST, DESIRE AND ACTION) MODEL IS USED AS A FRAMEWORK TO DESCRIBE THE KEY MEASURES OF ADVERTISING EFFECTIVENESS. THE MODEL IS PURELY BASED ON SUCCESSIVE STAGES OF CONSUMER RESPONSE.
- 5. AWARENESS FOLLOWING MEASURES ARE USED TO MEASURE EFEECTIVENESS OF AN AD’S ABILITY TO STIMULATE AWARENESS: A)RECALL. B)UN AIDED RECALL. C)AIDED RECALL. D)RECOGNITION.
- 6. AWARENESS (CONT…) RECALL MEASURES VERBAL MEMORY. RECOGNITION MEASURES VISUAL MEMORY. MOST CONSUMERS HAVE BETTER VISUAL MEMORY. EMOTIONAL ADS CAPTURE HIGH SCORES ON RECOGNITION AS COMPARED TO RECALL
- 7. INTEREST FOLLOWING MEASURES ARE USED TO MEASURE EFFECTIVENESS OF AN AD’S ABILITY TO STIMULATE CONSUMER’S INTEREST: A)ADVERTISING RECALL. B)ATTITUDES. C)BRAND EQUITY. D)POSITIONING. E)INQUIRIES (THROUGH WEBSITE,TELEPHONE OR STORE ETC.).
- 8. INTEREST (CONT…) RECALL CAN ALSO BE USED TO MEASURE CONSUMER’S INTEREST. ATTITUDES ARE MEASURES THROUGH QUESTIONNAIRES (ATTITUDE SCALES). THESE ATTITUDES CAN RESULT IN PURCHASE INTENTIONS RESEARCHS SHOWS THAT BOTH CENTRAL AND PERIPHERAL FACTORS OF AN AD CAN INFLUENCE THE CONSUMER’S ATTITUDE
- 9. INTEREST (CONT…) ASSESSMENT OF BRAND EQUITY. BRAND EQUITY IS DEFINED AS “ DIFFERENTIAL EFFECT OF BRAND KNOWLEDGE ON CONSUMER RESPONSE TO MARKETING OF THAT BRAND”. BRAND EQUITY IS A USEFUL INDICATOR OF CONSUMER’S INTEREST.
- 10. DESIRE THE EFFECTIVENESS OF AN AD’S ABILITY TO STIMULATE DESIRE FOR A PARTICULAR PRODUCT OR SERVICE. THIS CAN BE MEASURES WITH THE HELP OF CONDUCTING INTERVIEWS AND SURVEYS THAT ARE SELF-ADMINISTERED. CONSUMER’S INTENTIONS TO BUY A PARTICULAR PRODUCT OR SERVICE COULD BE KNOWN THROUGH INTERVIEWS AND SURVEYS.
- 11. ACTION AN AD’S ABILITY TO STIMULATE CONSUMER’S BEHAVIOR AND ACTIONS. IDENTIFY YOUR MARKET SHARE AND SALES GROWTH IN ORDER TO MEASURE CONSUMER’S BEHAVIOR. RECORDS OF PURCHASES AT RETAIL STORES OR CHECK-OUT POINTS. COMPANIES MANAGE HUGE DATA-BASES BUILT TO STORE DATA RELATED TO THEIR SALES