Are you planning a virtual event? An Online community? This is what we think that you need to consider

1. ONLINE COMMUNITIES
LEADS MANAGEMENT
DIGITAL REVENUE
2016

2. NEW VERSION 4.5
RESPONSIVE
Standard from December 1st
HTML5
50% OF MOBILE USERS (and 90% outside working hours)
DESIGNED TO MAXIMIZE INTERACTION
MOBILE CHAT BASED EVENTS
THROUGH API
PUSH DATA INTO THE CLIENT SYSTEM
EASY TO INTEGRATE WITH CRM / ATS
COLLECT NEW LEADS AND NURTURE EXISTING ONES
LOW MANTEINANCE WORK
CAN BE OPEN ALL YEAR

5. WHAT DO YOU DO DURING THE YEAR WITH
THE COMMUNITY CREATED AROUND YOUR
EVENT TO GENERATE CONTENT AND DIGITAL
BUSINESS?

6. An online community
is a mobile environment designed
to generate leads and create
digital revenue
with a targeted audience

7. 1.AROUND EACH CLIENT
THERE IS A TARGETED AUDIENCE
2.THIS AUDIENCE IS
VERY CONCRETE AND
SPEZIALIED AND EAGER
TO GET MORE INFO /
ACTIVITIES
3.WHY IS THE AVERAGE OF
TIME ONLINE IS 6 HOURS / DAY,
ONSITE EVENTS ARE LIMITED TO
ONE ACTION PER YEAR?

9. Millenials
35 yo
Generation Z
23 yo

10. 1.AROUND EACH CLIENT THERE
IS A TARGETED AUDIENCE
2.THIS AUDIENCE IS
VERY CONCRETE AND
SPEZIALIED AND
EAGER TO GET MORE
INFO / ACTIVITIES
3. WHY IS THE AVERAGE OF
TIME ONLINE IS 6 HOURS / DAY,
ONSITE EVENTS ARE LIMITED TO
ONE ACTION PER YEAR?
4. EACH AUDIENCE IS
ASKING FOR (AND
INTERESTED IN) SPECIFIC
DIGITAL CONTENT
DURING THE YEAR
5. THESE
CONTENT AND
ACTIONS CAN BE
MONETIZED AND
BECOME A NEW
REVENUE LINE
100% DIGITAL

11. EXAMPLES OF USE
MEMBERS ARE THE EMPLOYEES
EMPLOYEE COMMUNITY: ONBOARDING, TOWN HALLS, MOBILITY…
INTERNAL COMPANY EVENT
MEMBERS ARE CLIENTS AND POTENTIAL CLIENTS
ie. PRODUCT LAUNCH, PARTNERS EVENTS…
CLIENT RELATIONSHIP EVENTS
HUGE DATABASE. WHAT DO THEY DO DURING THE YEAR?
CONTINUOS LEAD NURTURING
EXPOS AND TRADESHOWS
WEBSITES, ONLINE COLLEGES…
INTEGRATION WITH THEIR DATABASES
PURE DIGITAL CLIENTS

12. DIGITAL ACTIONS DURING THE YEAR
WEBCAST OPEN DAYS
ONLINE EXPOS
SPONSORED
COMMUNICATIONS
ONE EXHIBITOR, ALL THE ATTENDEESADOBE CONNECT, ON24, WEBEX
CHAT BASED MULTI EXHIBITOR EVENT
EMAIL BLASTS

13. WHAT CAN A
CLIENT DO WITH
AN ONLINE
COMMUNITY?

14. WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?
GENERATE NEW LEADS DURING THE YEAR
CLIENTS, PROSPECTS, PROFESSIONALS OF THE SECTOR
DATABASE GROWING EVERY DAY

15. EVENTS WITH SPONSORS, LIVE DAYS, WEBCASTS, EMAILS…
IMPROVE RELATIONSHIP WITH THE TARGETED AUDIENCE THROUGH DIGITAL CHANNELS
ORGANIZE NEW DIGITAL ACTIVITIES FOR THE MEMBERS
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?

16. BUSINESS INTELLIGENCE AND BIG DATA
WHAT DOES YOUR TARGETED AUDIENCE DO, AND WHAT DO THEY LIKE
TRACK ALL THE ACTIVITY. METRICS
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?

17. ONLINE IS MAIN COMMUNICATION CHANNEL B2B
CREATE THE BEST DATABASE OF THE SECTOR AND OFFER THE DIGITAL CONTENTS
BECOME THE REFERENCE POINT
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?

18. ENLARGE THE LIVE TIME OF THE CONTENT GENERATED AT THE EVENTS
IE. TURN A CONFERENCE FOR DELEGATES INTO AN ONDEMAND WEBCAST
COMPLIMENTARY ACTION TO ONSITE EVENTS
WHAT CAN A CLIENT DO WITH AN
ONLINE COMMUNITY?

19. HOW SHOULD IT BE?

20. HOW SHOULD IT BE?
DIRECT ACCESS FROM ANY DEVICE
NO APP. INMEDIATE ACCESS.
MOBILE & NO DOWNLOADS

21. HOW SHOULD IT BE?
SAAS SUPPLIER. NEW RELEASES AND VERSIONS SEVERAL TIMES PER YEAR.
NOT AN EVENT APP. GOAL IS NOT TO SUPPORT A TWO DAYS PHYSICAL EVENTS
A SOFTWARE, NOT A DEDICATED APP.

22. HOW SHOULD IT BE?
INSTANT MESSAGING, WEBCASTS, EMAIL
FOCUS ON USER EXPERIENCE: BETTER ROI , HAPPIER CLIENT
INTERACTIVE / ENGAGING DESIGN

23. HOW SHOULD IT BE?
NEW SOURCE OF LEADS
LEVERAGE THE DIGITAL CHANNEL AND EXISTING TOOLS OF THE CLIENT
EASY TO INTEGRATE WITH CRM

24. HOW SHOULD IT BE?
HAVE THE TARGETED AUDIENCE TOGETHER ON A SITE OPENS NEW BUSINESS
SPONSORSHIP, DEDICATED OPEN DAYS, THEME WEBCASTS...
DESIGNED WITH DIGHITAL REVENUE MAKING IN MIND