Image guidelines for car

1. IMAGE GUIDELINES FOR
CAR

2. Car/SUV/Jeep/MUV
Conventional cars|| Electric cars||Hybrid cars

3. Please go through the Automotive
category generic image guidelines
before viewing this presentation.

4. INDEX
1. Mandate
2. Car
3. Rejection Scenario

5. Mandate
Primary Image : Mandatory 1
Secondary Image : Mandatory 4
Secondary Image : Good To Have 10

6. Primary Image : Mandatory
• Seller can choose any of the above angles for the primary image
Front view 3/4 Front viewSide view
Primary ✓ Primary ✓
Secondary ✓ Secondary ✓

7. Secondary Image : Good To have
Image showcasing price breakup Image showcasing buying process
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

8. Rear view¾ Rear view
Secondary Image : Good To have
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

9. Close up shot for rear view camera feature Car console
Secondary Image : Good To have
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

10. Speedometer Tilt steering
Secondary Image : Good To have
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

11. Engine start stop buttonTransmission typeGlove box cooling
Secondary Image : Good To have
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

12. Close up shot for tail light Close up shot for head-light
Secondary Image : Good To have
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

13. Interior view
Secondary Image : Good To have
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

14. Interior view
Secondary Image : Good To have
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

15. Colour option image
Primary ✗
Secondary ✓
Secondary Image : Good To have

16. Secondary Image : Good To have
Lifestyle images
Primary ✗ Primary ✗
Secondary ✓ Secondary ✓

17. Blur ImageSketch/graphic Image
Image with parts nameProduct cut Image
Rejection Scenario
Primary ✗
Secondary ✗

18. Images showcasing comparison with brands Image showcasing stunt
Rejection Scenario
Primary ✗
Secondary ✗

19. Rejection Scenario
Image showcasing prices & performance claims
Primary ✗
Secondary ✗

20. Thank You