The document discusses a camera company's plan to rebuild its image and market share. It has fallen from 34% to 32% while its main rival has gained 2%. The plan involves sponsoring and participating in the annual Basanta Utsav festival at Visva-Bharati University, a popular photography event. The company will provide camera cleaning services, charging stations, product information, and sponsor a viewing area for the cultural performances to attract customers and showcase its brand. Potential hurdles like permission and crowds will be addressed through negotiation and crowd management strategies.

1. Image building planning of a
camera company

2. Present scenario of the company in the market
Market Share
NOAC Main rival company Others
NOACC
Main
Others
• Target is to rebuilt the
image.
• NOACC has fallen from 34%
to 32%. While the main rival
company has gained 2%
share.

3.  Rebuilt the reputation through smart and
customer friendly strategy.
 Attract prospective customer
 Prove our after sell service commitment
 Showcase our camera models
 Present the company as a major camera
producer.

4.  Visva-Bharati University
 Famous for Holi celebration
 Large crowd of youth
population
 Major photography spot

5.  Basanta Utsav (holi)
 Large gathering
 Use of water and powdered colour
 Need for cleaning services
 Opportunity of sponsoring

6. Establishments
 Placing hoardings and banners
 Giant screen television inside the
campus
 Charging points for cameras
 Stalls for providing informations

7. Services
 Technicians to clean fungus, colours,
liquids.
 Give advices on protection of the device.
 Charging points
 Information on the event and products
 Helping people to watch the program on
the giant screen.

8. Sponsorship
 Sponsoring the cultural program.
 Giant screen Television for watching
the program.
 Recording the program.

9. Gift
 Giving the friendship band that
reminds them of the company’s
existence and role.

10. Hurdles that may come up
while executing the plans
and approach to face them
 Difficulties in getting permission to
sponsor; convincing the management.
 Handling the crowd; enabling effective
crowd management strategy.
 Presence of rival companies; in that case
believing in own strategy and execute
them nicely.

11. Thank you