Recruitment spending among colleges has increased substantially in recent years, with marketing budgets jumping 50% in the past seven years. Colleges are investing heavily in interactive and web marketing, which has been shown to directly correlate with attracting better applicants. Many colleges have successfully used music download cards as a student recruiting tool. The cards are distributed at recruiting events and drive students to the college's website to download music, where they can optionally provide contact information for future communication. The music download promotion provides a large selection of songs that can be easily downloaded and transferred to various devices.

1. COLLEGE MARKETING
STUDENT RECRUITING

2. The Power of Student Recruiting Incentives
Current Market Situation
Recruitment
spending
among
colleges has
soared
Marketing
budgets have
jumped 50% in
the past seven
years alone
Investing heavily in
interactive marketing
and web marketing has
a direct correlation with
attracting better
applicants
Reference: A recent Primary Research Group study of 170 colleges & institutions
50%

3. The Power of Student Recruiting Incentives
Promotions
Colleges around the country, of all sizes, have successfully
used the music download cards as a recruiting tool
1
2
3
Enable recruiters to connect with prospective students &
Drive prospects to the school’s web site
Capture valuable contact information for ongoing
communication
A recent Piper Jaffray’s survey of high school students, noted
that 92% of students currently download music

4. The Power of Student Recruiting Incentives
How Does the
Promotion Work?
Music download cards are handed out at student recruiting
events; college fairs, high school college visits, or included
in direct mail package
STEP-1
1) Promote the free music downloads
on banners and posters placed
around the recruiting event
2) 4-color process card will reinforce
the colleges image and recall

5. The Power of Student Recruiting Incentives
Drive students to the college’s websiteSTEP-2
Student clicks on music download link
to begin the process.
How Does the
Promotion Work?

6. The Power of Student Recruiting Incentives
Collect student’s contact information
for future communications
STEP-3
1) Data collection is quick, easy to complete,
and inexpensive to set up and administer.
2) Data collection can be made optional or
mandatory in order for cardholder to
download their FREE music.
Optional
How Does the
Promotion Work?

7. The Power of Student Recruiting Incentives
BEST-IN-CLASS TECHNOLOGYSTEP-4
1) Choice of 4 Million+ Songs
 All labels (including Sony) & 1000’s of independent artists
 All MP3 library
2) Sync to your iTunes or mobile playlist
 Download directly to Android mobile devices and Mac / PC
computers
 Easily transfer to an iPhone, iPod, MP3 Player, or CD
3) Add excitement by varying the number of downloads on the cards or by
giving away an iPod
How Does the
Promotion Work?

8. The Power of Student Recruiting Incentives
For more information on student recruiting incentives,
Contact Download Incentives.com at 512.507.4709 or by email
at robert@downloadincentives.com