1. “Marketing is an economy’s arbitrator between productive capacity and consumer
demand”.
Marketing plays a vital role in economic growth in the present global world. It ensures the
planned economic growth in the developing economy where the scarcity of goods, services,
ideas and excessive unemployment, thereby marketing efforts are needed for mobilization of
economic resources for additional production of ideas, goods and services resulting in greater
employment.
 Marketing stimulates the aggregate demand thereby enlarges the size of market.
 Marketing in basic industries, agriculture, mining and plantation industries helps in
distribution of output without which there is no possibility of mobilization of goods and
services which is the key point for economic growth. These industries are the back bone
of economic growth.
 It also accelerates the process of monetizing the economy which in turn facilitates the
transfer of investible resources.
 It helps in discovery of entrepreneurial talent.
 Intermediate industrial goods and Semi-industrial products etc. essentially marketed for
industrial purpose in order to develop the industrial sector with a view to economic
growth.
 In Export trade and services like tourism and baking marketing plays eminent role in
order to grow the economy.
Economic planners frequently are more production oriented than marketing oriented and tend to
ignore or regard marketing (distributions) as an inferior economic activity. They are less
concerned with the problems of efficiency of distribution. The marketing program is the critical
element in effectively utilizing production resulting from economic growth. It can create a
balance between higher production and higher consumption. An efficient distribution and
channel system and all the related associations match production capacity and resources with
consumer needs, wants and purchasing power.
Bangladesh Perspective
Last year thousands of potato growers suffered because of low price of their produce. Frustrated,
some of them thought it better to feed their cattle head the potatoes than selling the same at
prices that would not fetch even a small fraction of the cost of production. Many clients of the
cold storages did not turn up to take delivery of their potatoes since the selling of the same would
not be even enough to pay for the rent. Cold storage owners, to make room for the new harvest,
left the old potatoes in the open to rot.
The situation this year is not as bad as that of last season. Yet the potato growers are finding it
hard to retrieve their cost of production.
Similarly, at a time when inflation soared to nearly 12 per cent in January last, a farmer sold a
piece of cauliflower at Tk. 1.0 during the peak harvest time this year. At the consumers' level in
Dhaka, the same item was being sold at between Tk. 10 and Tk. 15.

2. The story that farmers are not getting the fair price for their produce and middlemen are
responsible for a large gap between the prices of farm products at the field level and main urban
centers is quite an old one. It is being told again and again. But the situation remains unchanged
as none is coming up with an appropriate plan to benefit both the growers and the consumers.
However, some of the reasons including rising cost of production and transportation, presence of
a number of middlemen in between growers and consumers, extortion of all types have been
identified. But remedies are hardly available.
Foreign Example from Text
In China, most of the 1.2 billion potential consumer s are not accessible because of a poor or
nonexistent distribution network. Indeed, the true consumer market in China is probably is
limited to no more than 20% of these who live in more affluent cities. No distribution and
channel system exists to effectively distribute products, so companies must become resourceful
to compensate for poor infrastructure.
Conclusion
Even though in several developing countries, Government involves in marketing efforts in order
to provide equitable distribution at minimum social costs by setting ceiling and floor prices of
foods grains and industrial raw materials, setting maximum whole sale and retail prices of scarce
consumer products etc. which ensures the smooth flow of essential goods and even influencing
the decisions pertaining to distribution and advertising. Even though the economic recession
affects the market at a larger extent, it plays major role in economic growth.
The end result will be the maximization of growth of the economy in order to provide higher
standard of living for all and the development of economic levels of the people that fosters
entrepreneurialism.